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Viacom Media Networks - DIRECTOR, DIGITAL RESEARCH & MEASUREMENT
Measure, analyze and recommend strategies leveraging audience, platform and competitive data. Primary areas of data mining, interpretation, modeling and projection include sites, mobile devices, apps, authenticated viewing, and cross-platform measurement for all screens.
Responsibilities
- Provide actionable insights into evolving audience behaviors and offer perspective on emerging measurement to internal clients across Viacom
- Develop, implement and analyze test/learn scenarios for prospective and new products
- Utilize both quant and qual proprietary and 3rd party research types: polls, surveys, focus groups, perceptual maps, segmentation, etc.
- Apply statistical techniques for analysis, including: survey statistics (including confidence intervals for frequency data; correlation and regression analysis; factor and cluster analysis, etc.
- Represent the Viacom corporate research POV in the design and implementation of proprietary reporting tools, product launches and decisioning around vendor products and services
- High participation in industry organizations, committees, and working groups, to help shape industry thinking around emerging measurement and research
- Manage analyst activities
Basic Qualifications
- MBA degree required.
- Competency in any of the following a plus: MatLab, Python, R, Access, Sequel.
- Digital expertise a must.
- Hands-on knowledge of digital media 1st and 3rd party tools a must.
- Strong written and verbal skills a must.
Additional Qualifications
- Well versed in statistical analysis and projections and proven experience handling duties as listed above in the job function/responsibilities.
- Well versed in media measurement methodologies.
- City: new york
- Job posted on: Nov. 25, 2014
- Posting expires on: Dec. 25, 2014