Cardlytics - Digital Strategist/Planner

Category: Advertiser Operations

Location/City: Atlanta or New York City

Are you one of those technically proficient and creative individuals who wish they’d had an opportunity to contribute to a major institution in its infancy? If you are, then we can’t wait to meet you! At Cardlytics, you’ll face new challenges every day that will demand new and innovative solutions. Our culture is all about working hard and playing hard in a fun-loving environment.

Responsibilities

The Digital Strategist/Planner is a digital native who is enthusiastic and passionate about marketing, in general, and programmatic advertising, specifically. They will manage digital planning and programmatic campaign requirements and client communications for purchase based targeting and online-to-offline attribution campaigns. The successful candidate will collaborate with campaign, sales, analytics and operations to help deliver on a programmatic advertising strategies and campaigns.

• Serve as subject matter expert on programmatic advertising
• Work with sales to identify and close opportunities
• Collaborate with team members to create, launch, manage and optimize programmatic advertising campaigns.
• Uncover/Understand client objectives, challenges and needs as it pertains to digital campaigns
• Actively participate in long range and short range strategic planning for our existing clients
• Responsible for sales material development, proposal development, digital media plans, presentation development
• The DS/P is responsible for identifying and developing digital strategies alongside the lead account and sales person, driving both results for the client as well as for Cardlytics.
• The DS/P must maintain a constant dialogue with counterparts and account teams to ensure programmatic has a seat at the table during critical client brainstorms and pitches
• Stay on top of changing programmatic landscape by networking, meeting and building relationships with new digital vendor partners, etc.
• Collaborate with all department heads on proposal development and planning so that recommendations are fully integrated
• Communicate effectively and present to clients and agency counterparts

Skills and Requirements

•  5+ years digital media and programmatic advertising experience
• Media buying, planning at an agency or client side is a must
• Bachelor’s degree in Marketing or Business Administration required; Master’s preferred
• Must be a self-starter with strong leadership skills
• Experience building digital media plans
• Experience writing and selling in proposals/plans for digital marketing efforts
• Strong customer service, interpersonal and communication skills with the ability to interact with many different people, internally and externally
• Solid working knowledge of digital disciplines including, but not limited to programmatic advertising, mobile sites/apps, social media, SEO, SEM, banner advertising, digital coupons, digital video, content marketing, etc.
• Ability to effectively articulate a persuasive point-of-view with clients’ best interests in mind
• A constant learner that has a desire to figure things out -- reads industry blogs, books, etc.
• Team player with a positive attitude
• Attitude & Commitment – you are a passionate, resourceful and productive achiever that is a pleasure to be around;
• Priority Setting – you define clear action steps and manage expectations of others
• Creative Thinking & Problem Solving – you recognize the relevancy of your ideas to the big picture, demonstrate original thinking and make an impact on your team
• Dependability – you are self-motivated to deliver the highest quality work, on time and budget
• Leadership Ability – you take initiative, motivate others and assume accountability for your actions
• Communication – you use organized, constructive communication to facilitate great work

Benefits

 We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

 About Cardlytics

 Cardlytics is a game-changing marketing and analytics platform, providing businesses, for the first time, with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for nearly 70 million U.S. households and 30% of U.K. households, capturing spending across all stores and categories. The Cardlytics platform is built upon historical consumer purchase information, provided securely by its premier network of over 300 financial institution partners, including Bank of America, PNC and Regions Bank. The company is also the pioneer and leader in the card-linked marketing space, providing both national and local businesses with revenue-generating digital and mobile marketing options, based upon its core analytics platform.

Cardlytics is headquartered in Atlanta with offices in London, New York and San Francisco.

Apply today! Submit your resume to resumes@cardlytics.com