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RPM Advertising Inc. - Media Planner
We are seeking a Media Planner to join our team. Please send a resume, cover letter and salary expectations to Jillian Bradley at jbradley@rpmadv.com
Responsibilities:
- Work with the clients and the account team to understand a clients’ business objectives and advertising strategies
- Serve as a liaison with account management department, clients and consumers to develop media strategies and campaigns
- Research utilizing specialized industry resources; research and analyze data to translate ideas into a quantifiable task
- Analyze and recommend target, geography, timing, medium, support levels and/or within budget
- Make recommendations on the best form of media for specific clients and campaigns
- Develop a working knowledge of basic media concepts, terminology, media math and media
- plan execution (e.g., reach, frequency, universe, rating, CPP, CPM)
- Use appropriate technology/research systems/tools. Apply appropriate media math/system to media problems in an accurate and timely manner
Requirements:
- 2-3 years of spot television, spot radio and OOH background
- Bachelor's degree, in advertising, marketing, business administration or communications
- Strong quantitative skills, including analytical abilities and math proficiency
- Excellent organizational, verbal and written communication skills
- Clear understanding of media planning and buying process (local & national)
- Proficiency with Excel, Word, PowerPoint
- Knowledge of STRATA and Workhorse
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Detail oriented with the ability to produce accurate work product
- Strong project management skills
- City: Chicago
- Job posted on: Jan. 20, 2015
- Posting expires on: Feb. 19, 2015
- Respond to: jbradley@rpmadv.com