RPM Advertising Inc. - Media Planner

We are seeking a Media Planner to join our team.  Please send a resume, cover letter and salary expectations to Jillian Bradley at jbradley@rpmadv.com

Responsibilities:

• Work with the clients and the account team to understand a clients’ business objectives and advertising strategies
• Serve as a liaison with account management department, clients and consumers to develop media strategies and campaigns
• Research utilizing specialized industry resources; research and analyze data to translate ideas into a quantifiable task
• Analyze and recommend target, geography, timing, medium, support levels and/or within budget
• Make recommendations on the best form of media for specific clients and campaigns
• Develop a working knowledge of basic media concepts, terminology, media math and media
• plan execution (e.g., reach, frequency, universe, rating, CPP, CPM)
• Use appropriate technology/research systems/tools.  Apply appropriate media math/system to media problems in an accurate and timely manner

 Requirements:

• 2-3 years of spot television, spot radio and OOH background
• Bachelor's degree, in advertising, marketing, business administration or communications
• Strong quantitative skills, including analytical abilities and math proficiency
• Excellent organizational, verbal and written communication skills
• Clear understanding of media planning and buying process (local & national)
• Proficiency with Excel, Word, PowerPoint
• Knowledge of STRATA and Workhorse
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detail oriented with the ability to produce accurate work product
• Strong project management skills