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Harvard Business Publishing - Online Marketing Manager

The Online Marketing Manager is responsible for planning and implementing online, mobile, and social marketing promotions for HBR subscriptions, bundles, and apps related to subscriptions, on HBR.org, and through campaigns with multiple outside partners, such as PMD, Barnes & Noble, Amazon, Sony, Apple, Google, Zinio and others.  This role will also analyze online conversion paths and implement programs for increasing HBR.org site registration and conversion. 
The Online Marketing Manager will also be an enthusiastic, responsible member of the consumer marketing team, showing leadership and a positive attitude, disciplined reporting, and willingness to communicate about all areas for which they are responsible.

Key Responsibilities:
  • Development of marketing calendar of annual online, mobile, and social promotions, based on budgets/strategic plans and future business model testing objectives.
  • Implementation of strategies across all online channels, specifically focused on marketing Harvard Business Review subscriptions (print, digital, online, and bundles), as well as apps related to all subscription options.
  • Implementation of programs to increase site registration and conversion based on analysis of customer behavior and site trends.
  • Development of effective new online acquisition strategies and campaigns, especially focused on personalization and mobile; actively utilizing customer clone and response models and analytics from HBRG marketing database.
  • Execution of marketing campaigns in alignment with budgets/strategic plans; manage to p/l.
  • Reporting on campaign results in a cohesive, consistent format that can be easily understood by others in the department as well as by top management.
  • Implementation of data-driven testing/methodologies to drive continual improvement in performance.
  • Understanding of Web Analytics and KPI’s related to online, mobile, and social marketing campaigns.
  • Collaboration with Assistant Director E-Commerce regarding personalization on HBR.org.
  • Communicating with Retention Manager, New Business Marketing Manager, Assistant Marketing Manager, tablet Product Manager, Web Technology team, e-Commerce team, Digital Strategy team, fulfillment vendors, and outside partners to assure appropriate back-end processes are in place, and so that campaigns are implemented as planned.
  • Staying on top of industry marketing trends and AAM requirements as they relate to online marketing and digital subscriptions.
Requirements:
  • Bachelor’s Degree, preferably in Marketing.  
  • Minimum of five years’ experience in online marketing.  
  • Experience in consumer marketing for periodicals strongly preferred.
  • Must have strong analytical, communication and organization skills; shown ability in handling multiple tasks with varying due dates.  
  • Proficiency in Excel and web analytics (Coremetrics preferred), familiarity with web personalization platforms is also required.
  • Ability to code in XML, HTML is a plus.

Apply using this link:
http://harvardbusiness.force.com/careers/apex/ts2__JobDetails?jobId=a0xi0000002sikXAAQ

 


  • City: Watertown
  • Job posted on: Jan. 29, 2015
  • Posting expires on: Feb. 28, 2015
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