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Move, Inc - Sr. Product Manager, Digital Ad

Are you a master at creating diversified digital ad product solutions that align with target audiences and generate revenue? Are you a fast-working, detail-oriented digital ad product development professional with a collaborative attitude, tech savviness, and with a creative bend? If yes, then you should apply for the Move, Inc. Principal or Sr Product Manager position where you will be an integral part of the team responsible for creating and maintaining world-class advertising solutions and experiences. Move, Inc., a subsidiary of News Corp. Move, Inc is a leading provider of online real estate services and operates the Move network of real estate websites and mobile experiences for consumers and real estate professionals, including realtor.com®Moving.com™, SeniorHousingNet.comSM and others.

The Principal or Senior Product Manager, Digital Ad Products will be responsible for the consumer advertising products including responsive sites, mobile apps, and email; understanding the differences between national versus local markets. In this role, you will work hand-in-hand with the product area owners, user experience team, sales and ad/tech operations to deliver a product strategy for display advertising and new formats, based off of strategic business vision and market/user insights. You will be responsible for monitoring website and DART analytics for overall website performance, advertising performance and identify opportunities for advertising improvements in support of the organizational goals.

Your role will be dynamic and challenging. You will be expected to have broad exposure to online and mobile advertising experiences, competitive assessment, market insights and monetization of real estate search and news & advice destinations. Further, you will be expected to balance audience needs with advertiser experience goals in a way that maximizes repeat usage of our online sites and optimizes for both revenue and quality experience. You will build and implement ad products from existing ideas, and help to develop new ideas based on your industry and technology experience and your contact with consumers & customers.

You will also serve as the internal and external evangelist for your product offering, often working with the sales channel and key customers.

Responsibilities:

  • Define and gain product management support for the ad product strategy and roadmap
  • Work within an agile development methodology, turning concepts into clear technical requirements and actively participating in the agile development process with the technology team
  • Execute on new product development and updates with a focus on innovation, quality and efficiency
  • Be an expert with respect to the competition
  • Develop the core positioning for the product
  • Alongside finance, demonstrate the viability of your ad strategy through predictive revenue models.
  • Brief and train the sales force and technical support prior to any product release 

Requirements:

  • Bachelor's Degree required; Graduate degree desired
  • Minimum ten years experience as a product manager in digital advertising
  • Knowledge of mobile advertising a must
  • Prior experience in real estate search & news portal is a plus
  • Demonstrated success defining and launching excellent products via Agile SDLC methodology
  • Strong eye for design and UI creative, yet data-centric
  • Excellent written and verbal communication skills; comfortable and effective in public speaking situations
  • Bachelor's degree in marketing, business or computer science (MBA preferred)
  • Technical background, with experience in consumer ad products, ad/data operations or mobile
  • Experience working in a large, high volume consumer internet media company and/or real estate industry is highly desirable
  • Direct first level management experience is a plus
  • Effectiveness in matrix organizations is key

 

Job location is San Jose, CA with 20-30% travel to move offices/industry events/clients

**Please apply: http://chk.tbe.taleo.net/chk01/ats/careers/requisition.jsp?org=MOVE&cws=5&rid=4009



  • City: San Jose
  • Job posted on: April 27, 2015
  • Posting expires on: May 27, 2015
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