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AdTheorent - Yield Manager

AdTheorent is a rapidly growing and recognized leader in the field of advertising technology and services. Smart, self-motivated, creative and ambitious people thrive at AdTheorent because each person has a real opportunity to affect the outcome of our business, every day.

If you have experience in online marketing and love creative problem solving, we want to hear from you.

As a Yield Manager, you will be responsible for the performance optimization of client campaigns, utilizing our technology platform in a mobile RTB environment. A main goal is to develop a deep understanding of human behavior on mobile devices to drive engagement and awareness with brands.

Job Responsibilities:

  • Become a subject matter expert in mobile programmatic advertising
  • Combine data analysis and client feedback to execute and optimize mobile advertising campaigns based on client objectives
  • Develop actionable insights and make recommendations to internal Sales and Account teams which will be communicated externally to clients and agencies
  • Work with Data Science team to gather trends and campaign specific insights to improve performance for mobile campaigns and technology platform
  • Contribute to the development of best practices for Yield team (e.g.; campaign management and performance optimization)
  • Provide and monitor reporting on a frequent basis to ensure optimal delivery and performance of campaigns

Qualifications:

  • 1-3 years of experience in online media, search, affiliate, or high-frequency trading
  • Degree in Engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, Business, or four years experience in a quantitative role
  • Fluent in excel with a proven background of creative problem-solving techniques
  • Understanding of SQL and data extraction is a plus, willingness to learn is a must
  • Exceptional and proven skills to solve quantitative puzzles
  • Desire to effectively communicate and collaborate across departments
  • Ability to effectively manage multiple priorities and deadlines with strong attention to detail
  • High level knowledge of ad server technology, user-level data, media attribution, and general digital media tracking/data landscape
  • Working knowledge of campaign management via RTB and exchange environments is a major plus
  • Ability to learn and adapt in dynamic, high-growth environment
  • Experience in six sigma or statistical control processes is a plus

AdTheorent™ is the world's first Predictive Targeting platform for mobile. Learn more herehttp://www.adtheorent.com/real-time-learning-machine


  • City: New York
  • Job posted on: May 4, 2015
  • Posting expires on: June 3, 2015
  • Respond to: Christina@adtheorent.com
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