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MEDHOST/YCE - Advertising Operations Manager

Responsible for management of YCE advertising operations.

YourCareEverywhere (YCE) is a new consumer health and wellness website, with deep content and a variety of tools (e.g., consumer health device dashboard, mobile app and more) to assist consumers in managing their healthcare.  YCE is the consumer-facing destination of MEDHOST, a healthcare software business founded in 1984, serving nearly 1,000 healthcare facilities and located in the healthcare capital - Nashville, Tennessee.

Position Overview:

The advertising strategy and plan for YourCareEverywhere is just underway, offering a unique opportunity for the right candidate to help build the responsive health website's entire ad ecosystem and operation.  As such, the role will require an individual with the deep understanding, analytical skills and work ethic to traffic all website advertising from direct sold to the entire waterfall, including programmatic, with an eye on user experience while optimizing yield.  Further, the Ad Operations Manager will have contact with all ad networks and healthcare providers and their agencies, along with internal departments and resources from finance to sales to product development.  The candidate will obviously be well versed in ad serving platforms such as DFP and rich media vendors, and know the in’s and out's of SSP's, view-ability, video and mobile monetization, 100% human audience and everything there is to know about CPV, CPM and CPC.  Having an understanding of other indirect revenue sources and models from native to affiliate to e-commerce is also beneficial.

  • Manage all advertising operational processes to ensure successful execution of YCE advertising strategy
  • Act as point of contact with ad serving, ad networks and all campaigns
  • Traffic all advertising and manage yield and optimization
  • Create and manage advertising spec and operations documentation for internal and external uses
  • Monitor and optimize campaigns throughout their lifecycle, following up with sponsors, partners and vendors as needed; QA all advertising products and campaigns to ensure quality user experience
  • Collaborate with YCE team to create and schedule campaigns, assisting with decision-making regarding placement, campaign length, featured products, and technical details
  • Recommend creative concept revisions according to needs and preferences
  • Assist in evaluating new advertising tools to increase revenue
  • Assist in the sale of content sponsorship opportunities to provider customers
  • Working with agency, assist with paid media strategy for YCE
  • Effectively communicate status on revenue and related issues and requirements to executive team
  • Attend ad technology and ad operations conferences to stay ahead of industry happenings, technologies and monetization opportunities

Requirements:

  • Bachelor’s degree in Business, Marketing, Advertising or related fields is required.
  • 4-5 years business experience and 2-3 years of ad trafficking experience at a reputable, high traffic digital content web publisher
  • Ability to interact effectively and garner respect from all levels of company and clients
  • Flexible and able to succeed in a fast-paced and rapidly changing environment
  • Excellent verbal, written and analytical skills




  • City: Nashville
  • Job posted on: May 5, 2015
  • Posting expires on: June 4, 2015
  • Respond to: Carla.Stephenson@medhost.com
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