IW Group - Media Planner (Digital)

Ad and PR agency based in West Hollywood, specializing in the U.S. Asian consumer market, is seeking an experienced, high performing media planner.  The ideal candidate will be a self motivated, passionate media expert responsible for ideation, development and implementation of best in class media solutions by combining web, social, mobile and traditional media platforms for client campaigns.  

Responsibilities/Qualifications include:

-Experience and familiarity with US Asia media as well as total market
-Ability to provide marketing expertise, including online and offline strategy development
-Heavy digital media planning and buying with some traditional experience

-Web and multi-media experience including social media and mobile
-Knowledge of third party tracking and serving technology

-Develop agency point of views on media opportunities for client submission
-Proven ability to synthesize data/results, identify trends/key findings
-Skilled presenter

-Minimum of 3 years of related, relevant experience

-Manage and build relationship and partnerships with media partners