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Newcast - Manager, Content & Strategy

Overview:

Newcast, the content & partnerships division of ZenithOptimedia, seeks an experienced managerto develop and execute cross-platform content solutions for key accounts.


Responsibilities:

  • Partner with ZenithOptimedia’s communications planning and activation teams to execute integrated marketing solutions to drive content marketing strategies for specific accounts within Newcast.

  • Collaborate with networks, producers, digital/social partners, and publishers to build impactful opportunities that deliver on account objectives across multiple platforms.

  • Manage project execution, including integrated sponsorships and content development across television, digital, social, print, events, and other emerging and interactive platforms.

  • Aid the Newcast team across integration and sponsorship production processes and communication by acting as the liaison between activation partners, clients, and creative agencies.

  • Bring creativity and ideation capabilities to proposal development driving unique consumer engagement strategies. 

  • Participate in brainstorming sessions and new business pitches to develop customized, high-impact, content opportunities that align with clients’ brand objectives.

     

 Required Qualifications:

Must have experience in branded integration and/or content marketing within a TV or Digital Network and/or branded entertainment agency.  Content production experience a plus+

 

  • 4+ years integrated marketing/branded content experience

  • Knowledge of branded content marketplace and production/programming processes across all platforms

  • Strong project management skills including organization, attention to detail, and ability to multi-task

  • Strong client service skills, team player

  • Ability to collaborate with a variety of partners including Creative agencies, PR companies, Clients, etc

  • Excellent internal and external communication and presentation skills

  • Strong knowledge of Powerpoint, EXCEL, and WORD

  • Bachelors Degree in marketing, advertising or related field

     


  • City: New York
  • Job posted on: May 20, 2015
  • Posting expires on: June 19, 2015
  • Respond to: jacqueline.feinberg@zenithoptimedia-na.com
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