Liquidus Marketing - Director, Programmatic Media

Liquidus is seeking a successful and experienced Director who can lead, manage and expand Liquidus’s client relationships, expert programmatic team and industry reputation through exceptional results-driven leadership and entrepreneurial acumen.

The Director manages the overall business results, client relationships and strategy, planning
and team coordination to best meet their clients’ objectives and Liquidus’ strategic goals. The
Director determines the best application of Liquidus’ suite of programmatic media solutions
and analytics to achieve objectives, and represents their clients’ needs to Liquidus’ leadership
and product development team. The Director will actively assess the programmatic
ecosystem in order to engage the newest and most innovative partners to keep the Liquidus
suite of programmatic solutions ahead of the pack. The Director also proactively directs their
team across campaign management tasks, including campaign performance
monitoring/tracking, optimizations, and responding to client requests.

Specific Responsibilities and Activities

• Manage/grow Liquidus’ suite of programmatic media solutions
• Build trusted client relationships; translate client objectives into campaign strategy
• Develop/propose/execute integrated, metrics-based campaign strategies including
thoughtful budgeting, flighting, cross-channel tactics and targeted audience concepts
• Interface with senior marketing/media executives to provide insights on campaign
performance, programmatic media tactics and marketing opportunities
• Communicate client expectations, including budget, timing, metrics, status changes and new
opportunities to all relevant internal Liquidus Media team members
• Work collaboratively across all Liquidus teams and departments to ensure performance level
“exceeds expectations” for all client relationships
• Effectively present/support/defend pitches and proposals with Sales and Executive Team to
to grow top-line revenue
• Contribute as a member of the Client Results leadership team by providing department and
business feedback/insights to Executive Team, and support special projects as assigned

Experience and Knowledge

• 5 years minimum experience as the Senior Client Lead (VP or Senior AD) for a reputable ad
agency or marketing firm. DSP, Agency Trading Desk, Ad Exchange or Ad Network experience
preferred
• Must have significant digital advertising experience, including deep exposure to campaign
success metrics, optimization formulas, business metrics, business financial modeling and
business reports
• Knowledge of the programmatic media business and underlying internet technologies
• Strong analytical skills: must be comfortable working with and presenting sophisticated
metrics and analyses up to the C-level , utilizing MS Excel and Powerpoint
• Minimum: BA / BS degree from top school.

Professional and Personal Qualities

• A dynamic, self-motivated, high-energy team player who can wear many hats to get the job
done
• Comfortable working in a fast-paced, demanding, and fun entrepreneurial environment
• Reputation for being the best in the firm; track record of leading and growing business
• Passion to exceed expectations for clients, bosses and subordinates
• Effective time management skills – ability to prioritize and meet deadlines
•Exceptional listening, oral and written communications skills
• Desire to be the very best at what you do, and rally colleagues/direct reports in the process
• Ability to travel as required