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TouchPoint Integrated Communication - Digital Operations and Analytics

Trafficking and monitoring of online advertising campaigns across digital clients, including creative upload, url/re-direct delivery parameter set up, optimization and any applicable edit

  • Exhibiting ease of use with third-party software applications as well as search engine platforms in order to configure & traffic campaign flights
  • Ensure all campaign goals are met including start and end dates, impressions delivery, and any associated actions
  • Work with clients and media team to insure timely delivery of all creative materials and their compliance with site ad guidelines and specs
  • Assist media team by helping to resolve technical problems and answer questions on creative materials.
  • Perform QA on complex flash, rich media, mobile and video creative and associated code

Job Requirements:

  • Must possess a BS/BA degree with a minimum of 4-5 years of digital media experience
  • Campaign management & trafficking expertise
  • Working knowledge of HTML, Javascript and Excel
  • Excellent knowledge of and experience with ad serving technology – DART and DS3 are a must
  • Excellent knowledge of Ad Words and search engine platforms
  • Keen eye for detail. Strong teamwork skills.
  • Great interpersonal skills are required. The successful candidate will be communicating daily with key senior staff, and clients
  • Excellent written and oral communication skills.
  • Ability to work under pressure to meet tight deadlines

 Analytics

  • Ability to determine/create display attribution model
  • In-depth knowledge of Google Analytics
  • Knowledge of DoubeClick reports – how to set up the tracking so we can take advantage of what’s available, understanding all the reports, how they influence our reporting/buy-mamangment 

  • City: Darien
  • Job posted on: June 15, 2015
  • Posting expires on: July 15, 2015
  • Respond to: Info@tpointmedia.com
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