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TouchPoint Integrated Communication - Media Planner

Media Planner

The media planner will play a role in developing media plans & tactics in accordance with goals outlined by the client.  The media planner will assist in the implementation of the media buys; reporting, invoicing, optimizations, provide insight and analysis across all media.  Planner will need to be knowledgeable in both digital and offline channels

Specific Duties:

  • Lead and monitor day-to-day activities relating to assigned account(s)
  • Develop media plans and implementation across digital and traditional media channels; assuring that all opportunities have been thoughtfully considered & evaluated
  • Provide POV’s to team and client regarding media opportunities
  • Develop competitive, demo/target, research for plan development & new business planning
  • Train, the development assistant media buyers & in all aspects of media planning, invoicing, campaign management, media research, traffic and account service

Requirements:

  • A minimum of 2-3 years of relevant media experience
  • Thorough understanding of direct response and awareness media planning
  • Excellent mathematical ability: can understand and evaluate budget/results data effectively
  • Experienced in planning and implementing digital media.
  • Ability to represent the Agency with vendor meetings and conference calls
  • Demonstrates ability to contribute to media tactics
  • Excellent oral and written communication skills
  • Strong interpersonal skills
  •  Excellent listening and organizational skills
  • Ability to work on multiple accounts & multi-task
  • Computer proficiency in Excel, MS Word, and Power Point
  • Experience with research tools such as MRI, ComScore, @ Plan, Nielsen & Strategy
  • Experience with 3rd party tracking technologies Dart/Double Click
  • Openness to learning new media channels, participating in online classes and webinars

  • City: Darien
  • Job posted on: June 15, 2015
  • Posting expires on: July 15, 2015
  • Respond to: Info@tpointmedia.com
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