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TouchPoint Integrated Communication - Media Planner
Media Planner
The media planner will play a role in developing media plans & tactics in accordance with goals outlined by the client. The media planner will assist in the implementation of the media buys; reporting, invoicing, optimizations, provide insight and analysis across all media. Planner will need to be knowledgeable in both digital and offline channels
Specific Duties:
- Lead and monitor day-to-day activities relating to assigned account(s)
- Develop media plans and implementation across digital and traditional media channels; assuring that all opportunities have been thoughtfully considered & evaluated
- Provide POV’s to team and client regarding media opportunities
- Develop competitive, demo/target, research for plan development & new business planning
- Train, the development assistant media buyers & in all aspects of media planning, invoicing, campaign management, media research, traffic and account service
Requirements:
- A minimum of 2-3 years of relevant media experience
- Thorough understanding of direct response and awareness media planning
- Excellent mathematical ability: can understand and evaluate budget/results data effectively
- Experienced in planning and implementing digital media.
- Ability to represent the Agency with vendor meetings and conference calls
- Demonstrates ability to contribute to media tactics
- Excellent oral and written communication skills
- Strong interpersonal skills
- Excellent listening and organizational skills
- Ability to work on multiple accounts & multi-task
- Computer proficiency in Excel, MS Word, and Power Point
- Experience with research tools such as MRI, ComScore, @ Plan, Nielsen & Strategy
- Experience with 3rd party tracking technologies Dart/Double Click
- Openness to learning new media channels, participating in online classes and webinars
- City: Darien
- Job posted on: June 15, 2015
- Posting expires on: July 15, 2015
- Respond to: Info@tpointmedia.com