Baldwin& - Sr. Digital Media Planner/Buyer

The Senior Digital Media Planner/Buyer position will develop strategically appropriate media approaches that will drive our clients’ objectives, by continuously tracking and optimizing these tactics. In addition to media planning and buying, a successful candidate will work with internal teams to contribute to Baldwin&’s knowledge base by creating and sharing case studies, POVs and seminar/conference summaries, as well as maintain communication with the internal and external teams.

Responsibilities & Preferred Skills

• Researching, developing and presenting paid digital media plans and optimization recommendations
• Maintaining relationships and negotiating contracts with external media account representatives
• Managing the paid digital and social media budget, including processing insertion orders, approving invoices, and reconciling funds at the end of campaigns
• Trafficking and QAing ad tags and creative using 3rd party ad serving tools
• Providing digital activity and campaign performance insight reports, and presenting these reports to the client when necessary
• Coordinating creative assets and approvals with external partners, project management and account team
• Collaborating with internal and external teams on reporting and campaign tracking (pixel implementation)
• Working with clients and their social agencies to sponsor social posts
• Assisting in capabilities presentations and research for new business opportunities
• Understanding and constantly evaluating current and emerging trends and their impact on business strategies

Qualifications

• Demonstrated track record of digital media campaign performance 
• Bachelor's Degree and equivalent work experience
• 2-5 years of digital media experience, preferably in a Media Planning/Buying role
• Must have prior experience using the following tools/platforms:

• Google Analytics
• DoubleClick Campaign Manager (formerly DFA)
• Social Ad Platforms (Facebook, Twitter, LinkedIn)
• comScore
• Experience with the following tools/platforms is a plus, but not required:
• SEM Platforms (Google AdWords, Bing, Yahoo)
• Competitive Tracking (Kantar Media, Competitrack)
• Market Research (MRI, Simmons)
• Google Tag Manager

About Baldwin&

Baldwin& is a hybrid branding/digital/advertising/mobile/social media thingy in Raleigh, NC. In a few short years, Baldwin& has won AdAge’s Small Agency Campaign of the Year (2011), AdAge’s Small Agency of the Year (2012) and the AAAA’s O’Toole award (2014) for best body of work from an agency with less than 150 employees. The agency works with clients such as Burt’s Bees, güd, Cree LED Lighting, Red Hat, PepsiCo, and BMW Golf. Baldwin&’s mission: Use creativity to make a difference for clients we believe in.  This position reports into the Media Director and is located in Raleigh, N.C.