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Capital Impact Partners - Writer/Content Marketer

Capital Impact Partners seeks a Writer & Content Marketer with experience developing a wide range of content and deploying that content across multiple organizational and third party communications channels.  This is an exciting opportunity to join a mission-driven financial institution and define a new role by working directly with the Director of Communications and Marketing to build and launch a content marketing program.  Under the supervision of the Director, the individual selected for this position will be responsible for a variety of content driven initiatives, both internal and external, across multiple platforms and formats.  This work with drive brand awareness, demonstrate thought leadership and position the organization as financial and social impact innovators across our target sectors.  Successful implementation will support the organization’s business objectives including increasing loan volume, securing philanthropic investments from foundations and financial institutions and driving partnerships. The challenging nature of the job will require a creative and versatile writer who can easily transition from storytelling to blog postings to fact sheets and website copy. The person should also be able to think strategically about writing and placing content for third party channels to ensure our work reaches target audiences through the channels they frequent. The position will collaborate closely with the C-suite, loan officers, portfolio managers, human resources and strategy team to continually refine our brand story, surface the best content to illustrate that story and translate it for our target audiences.  · Communications 50% of time:

· Corporate Resources: Create and serve as managing editor of the corporate blog; ghost write for key personnel; maintain an engaging corporate website; support the writing of content for various corporate collateral (e.g. Annual Report, fact sheets, advertisements, etc.). · eNewsletter: Serve as lead writer and managing editor of quarterly eNewsletter including selection of topics and writing teaser copy; collaborate with web manager to develop corresponding landing pages. · 30% of the time: · Third Party Channel Distribution: Lead the development and pitch of content to third party channels (online and print). · Social Media: Manage institutional social media channels (e.g. Twitter, Facebook, LinkedIn, etc.); ghost tweet for senior leadership; contribute to strategy for increasing followership. · Storytelling: Provide management and support of regional vendors to develop, write, and photograph stories focused on project borrowers and customers as protagonists; write stories as appropriate or assigned. · 20% of the time: · Thought Leadership Reports: Provide support to staff and vendors writing long-form thought leadership reports. · Op-Eds & LTEs: Support the writing, delivery, and pitch of Op-Eds and/or letters to the Editor.

Marketing 50% of the time:

· Develop content marketing strategy, customer personas, and workflow that supports corporate business objective · Develop and manage a content calendar to include timing, channel streams, business · Content Marketing Strategy: Map out a content strategy, customer personas and workflow that supports corporate business objectives by ensuring the development and placement of content across both corporate materials and third party channels. Develop and manage a supporting content calendar that transparently illustrates timing, channel streams, business objectives and institutional collaborators. · Corporate Blog: Create and serve as managing editor of corporate blog serving as the central voice of the institution. Determine topics, write posts and serve as ghost writer and/or editor for key personnel throughout the institution. Develop and implement regular publishing schedule. Build and train internal team of experts to support content production. · eNewsletter: Serve as lead writer and managing editor of quarterly eNewsletter including selection of topics, writing teaser copy and working with web manager to ensure all corresponding landing pages are built. Further work with web manager to run A/B testing and other customer segmentation approaches to maximize open and click-thru rates. · Third party Channel Distribution: Lead development of and pitch content to third party channels (online and print) as a way to increase SEO and market penetration of corporate messaging in target sectors. · Social Media: Manage institutional social media channels including Twitter, Facebook, Google+, YouTube and LinkedIn. Ghost tweet for senior management. Contribute to strategy for increasing number of quality followers. · Storytelling: Support management of regional vendors, including writers and photographers, to develop, write and photographic human-centric stories focused on project borrowers and customers as protagonists. Where possible, this position will also write stories. · Corporate Website: Support the institutional goal of maintaining an engaging corporate website by thinking strategically about audience journey to take desired actions and ensuring content support that effort. Engage vendors as necessary to create infographics, photo essays, audio/visual techniques, etc that increase time on site, pages viewed, etc. · Corporate Collateral: Support the writing of content for a variety of corporate collateral materials including Annual Report, fact sheets, advertisements, etc. Contribute to thinking of engaging design and distribution formats. · Thought Leadership Reports: Support staff and vendors writing long-form thought leadership reports. Op-Eds and LTE’s: As necessary for advocacy purposes, support effort to write and pitch Op-Eds and/or Letters to the Editor. · Analytics: Work with Communication Director to develop monthly, quarterly and yearly analytics reports showing results of content marketing strategy.

· Bachelor's degree in English, Journalism, Public Relations or related communications field. · At least 5-7 years of experience serving as a writer for a company, organization, journalism outlet or public relations firm.  Experience at a nonprofit or financial services organization a plus. · Proven editorial skills with demonstrated examples of multichannel content creation, including experience creating compelling content for different target demographics. · Demonstrated success in placing content on third-party channels. · Truly understands what it means to meet customers where they are and create online and offline content and strategies that drive action. · Ability to leverage market data and tools such as Google Trends to surface topics and language that maximize SEO and online traffic. · Content marketing strategy development experience. · Continually scans marketplace for best practices and cutting edge content delivery examples while also demonstrating knowledge for implementing those techniques. · Best practices in grammar, messaging, writing, and style. · Skilled at both creating content for the long-term but also working well under pressure for immediate needs. · Ability to work independently and maximize results with small budgets and support teams. · Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms. · Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.) · Understanding of paid media such as Outbrain, Disqus, Taboola, and other types of promotional services that promote the curation of our content. Passion for mission-driven work and projects that support underserved communities.


  • City: Arlington
  • Job posted on: July 24, 2015
  • Posting expires on: Aug. 23, 2015
  • Respond to: ncbvajobs@ncb.coop
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