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TouchPoint Integrated Communication - Group Director CT/NY

Position - Group Media Director


The Group Media Director leads integrated media solutions across multiple clients with a strong knowledge of DRTV. This candidate must be a highly passionate, collaborative, outgoing, creative media leader and thinker.  The Group Media Director has ownership and direct responsibility for management within the group on key accounts and overall for the company. The Group Media Director oversees their team in the development of strategy and writing of media plans to meet client’s marketing objectives and the subsequent negotiation, implementation and performance analysis. The Group Media Director is a leader within the Media Department contributing to the capability and growth of the Company overall.


Detailed Description

Strategic Capabilities:

  • Leads and manages multiple work streams of client business, serving as the primary and high level contact to articulate the cross-channel media strategy and TIC philosophy. 
  • Responsible for comprehensive management & leadership of assigned accounts. Typically, this includes the management of industry/category knowledge, media planning, negotiations and implementation, performance tracking and analysis and various associated projects.
  • Draws insight from program results and ensure dialogue with client and internal team on informed strategic implications. 
  • Sells in new creative media ideas to client that aligns with their business, customer and brand goals. 
  • Brings to life any client-specific learnings and leverage for other company Clients. 
  • New Business Development – brings a history of work on new business pitches and RFPs and has also presented at key pitches.

 

Client:

  • Assumes a substantial role on the core client team(s) to identify issues, develop new business opportunities for existing clients and assist in development of new client relationships.
  • Inspire clients with media knowledge and ideas and become their trusted media advisor


Management:

  • Responsible for oversight of all program budgets, including staffing and resource requirements.
  • Has substantial role in management of department resources across accounts and from an overall revenue management perspective.
  • Assumes leader role in key departmental or company initiatives.
  • Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunity.

Qualifications:

 Bachelor’s or advanced degree

  • Minimum of 15+ years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department, media company or client side). 
  • Management experience is required, with a minimum of 8 years in a management role.
  • Proven leadership ability and previous client relationship experience.
  • Thorough knowledge and understanding of interactive media (all channels and pricing models)
    In depth understanding of media planning, negotiation, implementation and performance analysis
  • Exemplary communication skills (persuasive written, compelling oral)

This position will work in both the New York and Connecticut offices.
 

  • City: Darien
  • Job posted on: Oct. 4, 2015
  • Posting expires on: Nov. 3, 2015
  • Respond to: Karen Kluger
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