Ancestry - Associate Manager, Offline Marketing

Ancestry is the world's largest online resource for family history. We have helped pioneer the market for online family history research, taking a pursuit that was expensive and time-consuming and making it easy, affordable and accessible to anyone with an interest in their family history. The foundation of our service is an extensive collection of billions of historical records that we have digitized, indexed and put online over the past 17 years. These digital records and documents, combined with our proprietary online search technologies, tools and collaboration features, have enabled our more than two million subscribers to create over 13 billion historical records, along with millions of DNA results to make meaningful discoveries about the lives of their ancestors.

With over 1,400 employees around the world, we are known for our cutting-edge technology, phenomenal innovation, and offer a compelling and rewarding workplace where you will thrive.

We seek out passionate people to join our mission of helping people discover, preserve and share their family history. We invite you to explore and discover the many opportunities that await you at Ancestry.com.  

The Associate Manager of Offline Marketing is responsible for the support of offline media reporting, analysis, and support and optimization for a top eCommerce TV advertiser. This is an excellent role for quantitative individuals looking to gain exposure to media at a growing internet-based company. We are looking for an extremely analytical, data-driven individual. This individual will report to the Senior Manager, Offline Marketing. The role is responsible for the support of offline media reporting, analysis, ad trafficking, planning, as well as operations of Direct Mail and emerging offline marketing channels such as billboard ads, radio, and digital video. The optimal candidate has prior experience with analysis or marketing, though this is not required for the role. Individuals in the analytics, finance, or consulting fields looking to gain general marketing experience would be a particular fit.

The Associate Manager, Offline Marketing, will be responsible for the following: 

Key Responsibilities / Performance Requirements: 

• Help manage day to day execution and management of offline marketing media activities, specifically television and Direct Mail.
• Partner closely with CRM, Creative, PR, Biz Dev, and Marketing Operations to launch offline initiatives in concert with department wide goals and programs
• Analyze and interpret extensive performance data to help refine offline communication strategies, channel performance and optimize all media buys to achieve efficiency goals
• Assist with the development of Direct Mail strategy, and oversee all execution, growth, performance measurement and attribution for Direct Mail
• Assist with channel management and performance of new TV initiatives such as programmatic television, tactical promotional focused TV creative, and media consumption trends and surveys
• Support the development and evaluation of new emerging offline channels such as Digital Video, TV streaming platforms, podcasts, and Out of Home opportunities
• Keep the pulse of the varying channels in your purview and serve as the point person for channel-level insights with marketing leadership and other teams. Monitor performance and investigate variances proactively. 
• Lead processes for effective department operations such as: PO setup, account payable tracking/auditing, legal statement of work compliance and international accrual processes working with internal parties to ensure proper and timely payment of invoices and reporting.

Required Skills: 

• Excellent analytical skills with an ability to interpret internal and external performance data in an ROI driven business
• BA/BS in Marketing, History, Business, Economics, statistics, or ability to express quantitative ability 
• Desire to immersing yourself and learn about offline/online marketing best practices, skills and performance based marketing
• Experience working in a fast paced, integrated environment with unparalleled level of organization 
• Be self-motivated and able to execute on new ideas, start to finish, with appropriate partners and feedback from peers/executives
• Quickly develop a firm understanding of how Ancestry.com works, particularly from the perspective of a new user
• Passion and enthusiasm in everything you do. Be hungry to solve problems and learn. 

Ancestry is a profitable, growing company with a positive, high-energy environment. Together, our dedicated teams are harnessing the power of technology and using it to simplify the way people connect with their families and their unique legacies. Our work environment is fast-paced and challenging, but also extremely exciting. You’ll work with a team of passionate, engaged individuals. We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at http://ancestry.com/careers

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed (including religious dress and grooming practices), national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding, and medical conditions related thereto), sexual orientation, gender, gender identity and expression, age (40 and older), mental or physical disability (including HIV and AIDS), medical condition (cancer and genetic characteristics), veteran status, citizenship, marital status, genetic information, or any other basis that is prohibited by applicable law.   The Company also makes reasonable accommodations to applicants or employees with qualifying disabilities who request them and who otherwise meet the requirements of applicable law.  If you would like to request an accommodation during the application process, please contact our Director of Recruiting.  

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, Ancestry will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco's Fair Chance Ordinance.