Bader Rutter - Channel Strategist

As a strategist in our Target Activation Group (TAG), you’ll lead communications plan development through such channels as paid media and direct marketing. You’re a champion for effective communications measurement and ongoing optimization approaches, helping create communications objectives and targeting strategies as you develop audience insights that drive the plan development. You’ll put your 7+ years of agency experience across multiple communications channels to use as the strategy lead for TAG, drawing on your knowledge of paid media (with emphasis on online channels such as display, social, SEM), direct marketing (email, direct mail, SMS) and analytics. Helping you stand out will be experience with communications measurement, including attribution modeling, and experience recommending, implementing and/or using marketing technologies such as CRM and marketing automation platforms. Ready to get started? Get in touch today.