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PetSmart - Audience Development Manager – Pet360

Pet360, a part of PetSmart, is one of the fastest growing and largest digital media & ecommerce businesses in the U.S. dedicated to the consumer pet industry. Headquartered in Philadelphia with offices in NYC, Miami and Louisville, we are redefining pet parents relationship with their pets by creating a unique personalized approach to engagement, combining content, community and commerce. We are looking to expand our exceptional team by adding superior talent that enjoys an innovative, entrepreneurial environment where change is encouraged and impact is instantly visible.

Pet360 Media, Inc. is seeking an Audience Development Manager to join the Ad Operations team in our Plymouth Meeting, PA location. The position will play an instrumental role in procuring, analyzing, exposing, and optimizing new data segments that are high value to the media and ad sales organization.

The Audience Development Manager will be collaborating with the Ad Operations, Digital Media Sales, and the Media Planning teams. This individual will be responsible for managing the system(s) available for data segmentation, custom segment building, reporting on audience overlaps, performance, and working directly with the Director of Ad Operations on data integrations to other 1st, 2nd and 3rd party data sources or systems.

In this role, you will be responsible to:

  • Work with internal operations, sites, technology partners, sales and marketing to create and deliver high-value audience segments
  • Manage collection of audience data across all owned and operated properties and onboarding CRM
  • Work with Ad Operations to ensure delivery and performance of audience-targeted ad campaigns
  • Anticipate and avoid problems with data, segmentation, platform performance and ad delivery; troubleshoot, document and fix technical issues as they happen
  • Assist the Director of Operations in building a process for regular segment creation, segment retirement and advertising products built on the premise of leveraging audience data
  • Manage yield monetization via price recommendations, as well as forecast and avails during the planning phase of campaigns
  • Maintain standards for data integrations and requirements for ad serving and connectivity to other SaaS technology platforms needed for monetization, including Ad Server and Supply Side Platform
  • Participate on IAB or other industry committees directly related to data targeting as well as the requirements and compliance standards necessary to use data appropriately.

 

Minimum Required Education, Experience and Skills:

  • Bachelor's degree in related field
  • Minimum 2 years in comparable audience data role
  • Experience with digital campaign setup, optimization and reporting; audience segmentation, audience development, ad targeting and delivery
  • Experience working for or closely with data management platforms (DMP), data exchanges, ad networks, demand side platforms (DSP), agency trading desks or supply side platforms (SSP)
  • Knowledge of applications for database management, business intelligence, ad exchange trading, real-time bidding (RTB), demand- and supply-side platforms (DSP, SSP), ad serving
  • Superior skills with MS Excel, MS PowerPoint, and web applications

Please apply online at: https://ad.doubleclick.net/ddm/clk/304152247;131440745;s?http://jobs.petsmart.com/careers/pet360-jobs?ss=paid


  • City: Plymouth Meeting
  • Job posted on: April 21, 2016
  • Posting expires on: June 21, 2016
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