Position
Apply At: https://bulletinintelligence.applytojob.com/apply/gSGU16/Director-Of-Marketing?source=Media+Post 

The companies are poised to enter a new stage of faster growth through additional investment and an expanded management team. Over the past several years the companies have developed superior content and built a large audience of professionals; they will now focus on their huge potential to achieve extraordinary revenue and income growth by fully monetizing this valuable (and growing) audience. We’re looking for an extremely bright, entrepreneurial marketer to help grow both companies to a new level. 

BulletinHealthcare and Bulletin Media are digital media companies. The Director of Marketing will be experienced in digital media/advertising, and be on top of the latest content and advertising trends – particularly in the area of mobile. The position will work with the Group President and marketing colleagues to establish and execute a vision for marketing that will support rapid sales growth. 

The Director of Marketing is a unique position as it includes several different functions, including pricing, market research, branding and positioning, close sales support, website management, content marketing, automated marketing, events, and more. This is a high-intensity position designed for an ambitious marketer. Ultimately, success will be determined by the degree to which the sales of both companies grow. The companies are profitable and well-funded; we will continue hiring and investing to support growth.

Duties and Responsibilities

• Work with the ad sales team to create customized proposals, pricing, and RFP responses using detailed audience data.
• Manage lead-generation programs, including list development, systems (e.g. salesforce.com/Pardot/Marketo), content, creative, and reporting.
• Create and ensure accuracy of various Salesforce reports used by sales management, including pipeline reports, activity reports, opportunity alerts, etc.
• Work alongside the data science team to create new content (whitepapers, best practices, etc.) for lead generation and other marketing efforts.
• Produce revenue forecasting reports and other sales-oriented reports in collaboration with the finance department.
• Conduct market research to identify new advertisers and new areas for growth. Examples of research include upcoming FDA drug approvals, treatments going off patent, and trends across therapeutic areas.
• Support product development, spanning a range of email and web products.
• Oversee branding and messaging strategies for new and existing products. Work with the design team to update websites and create marketing collateral.
• Hire, train, and lead a marketing manager and marketing analyst.

Qualifications

• Proven background in digital media marketing (preferably to include mobile experience and knowledge of online advertising).
• Exceptional quantitative skills and mindset; an understanding that if you can’t measure it, you can’t manage it.
• Excellent business writing and verbal skills.  
• Strong creative instincts and an eye for design. Experience with WordPress a plus.
• Knowledge of Salesforce. Automated marketing experience preferred.
• Self-motivated, organized, and a meticulous attention to detail. Must be a multi-tasker.
• Knowledge of the healthcare online advertising market preferred.
• Bachelor’s degree or higher. 

Company Culture

Bulletin Intelligence offers comprehensive health benefits, a flexible PTO program, free parking, an on-site gym, casual dress code, and a beautiful new office space. We are metro accessible (Wiehle) and very close to the W&OD trail. The competitive spirit thrives here.

The Company

BulletinHealthcare has quickly emerged as a leader in digital medical publishing, especially in the mobile space, delivering every morning to more than 700,000 physicians and other medical professionals a concise distillation of news related to their medical specialties. Subscribers are the members of our two-dozen partners, which include the AMA, 24 other leading medical associations, and the Cleveland Clinic. This level of subscriber engagement, combined with BulletinHealthcare’s scale, makes our briefings the most immediate and effective way to reach healthcare providers in the U.S.

Our readers rely on our morning briefings to prepare them for the day ahead, and rate them among the top benefits of membership.

BulletinHealthcare operates on an advertising-supported model. All of our briefings are optimized for all devices, but advertisers are turning to us more and more for our unique ability to target and engage an increasingly mobile professional audience. About 60% of our subscriber base now reads our briefings on their smartphones and tablets.

Behind the scenes, the content is prepared and delivered by a team of analysts accustomed to briefing the world’s most demanding executives and professionals.

About Our Parent

Bulletin Intelligence delivers to senior corporate and government executives fully-customized briefings and dashboards that provide, as one Fortune 100 CEO described it, “The perfect antidote to information overload.” Clients include the leadership in Fortune 500 C-suites, the White House, and most Cabinet-level departments and agencies. Bulletin Intelligence’s expert analysts work overnight, utilizing complex proprietary software, to scour tens of thousands of sources, and distill their core findings into quick-read briefing memos. Its fee-based services come at a premium, but the value is proven with an annual retention rate of 97%.

Bulletin Intelligence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Human Resources at HR@bulletinintelligence.com

Bulletin Intelligence invites any applicant to review the Company’s written Affirmative Action Plan. This plan is available for inspection upon request at HR@bulletinintelligence.com.

Apply At: https://bulletinintelligence.applytojob.com/apply/gSGU16/Director-Of-Marketing?source=Media+Post