Saturday Brand Communications - Strategic Media Planner/Buyer

KEY DUTIES AND RESPONSIBILITIES INCLUDE:

• Work with internal agency teams to understand each client’s marketing and creative strategies, and build media plans to compliment/enhance these efforts
• Analyze and understand target audience characteristics and media preferences/attitudes
• Use research data to identify the best mix of media channels to deliver advertising messages to clients’ target audiences
• Craft and present media strategies and proposals that excite and impress clients
• Negotiate and purchase media of all forms
• Negotiate rates, special placements and added value
• Execute all media plans by finalizing contracts and issuing orders
• Design optimum buys in terms of cost efficiency, goals delivery and vendor agreements
• Maintain media buys and provide monthly metrics/analytical reports, as well as a complete post-buy analysis
• Monitor buys in progress by spot checking placements and negotiating credit or billing adjustments as necessary
• Optimize and/or adjust buys in progress, as needed
• Track media expenditures to ensure agency and client budget compliances
• Work with agency billing manager on client billing and monthly account reconciliations
• Meet with media representatives and maintain a roster of strategic media partners
• Stay abreast of current trends and technological advancements
• Foster innovative solutions

REQUIREMENTS:

The ideal candidate has at least 5 years of media buying/planning across all forms of media. Strong preference towards someone with experience in digital media and traditional. A love dogs, chocolate and beer desired, but not required.