Santy Integrated - Senior Media Planner/Buyer

POSITION SUMMARY

We’re Santy and we’re in the business of unexpected ideas. If you’re interested in working with large recognizable brands, then you’ve come to the right place.

We are seeking a smart, motivated Media Planner and Buyer to work on some really cool stuff. If you’re energetic, quick on your feet and ready to work with a dynamic group, we want to hear from you.

RESPONSIBILITIES:

• Research, develop, plan and execute media for all existing clients
• Present media plans to account management personnel and clients
• Gather, organize and present competitive research, media trends and spending data
• Collaborate with Account Service, Social Media, Digital and Creative teams to ensure our client’s campaigns are truly integrated
• Maintain effective relationships with clients and associates
• Request television avails and generates initial rating estimates with Smart Plus
• Negotiate lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates
• Approve make goods if the station does not run a spot as ordered or the spots get preempted. Decide if makegoods being offered are as good as the spot originally ordered
• Analyze and write rationale for any over or under deliveries, especially if the achievement index falls outside the 90-110 range
• Analyze proposals, negotiate and monitor all digital campaigns through third party tracking (i.e. Media Mind, DFA, etc.) 
• Acts a liaison between media vendors and the agency
• Manage all paid search and PPC campaigns through Google AdWords
• Resolve billing discrepancies as needed
• Attend individual media presentations and/or industry presentations to keep current with industry changes
• Develop unexpected ideas that are the essence of who we are and help our clients achieve their advertising goals and objectives

REQUIREMENTS

• Minimum 4-5 years of media planning/buying experience; agency experience strongly preferred
• Ability to communicate messages quickly, effectively and intelligently, both written and verbal
• Strong mathematical abilities and attention to detail
• Ability to multi-task and keep others on track
• Proficiency in Smart Plus, SQAD, SRDS, Kantar, Google Analytics, Google AdWords and 3rd party ad servers
• Strong presentation skills preferred
• Bachelor’s degree with an emphasis in marketing, advertising, communications or related field