January 17, 2017The Westin Georgetown

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After the Revolution: Lessons from the Great Campaign Meltdown of 2016

Live from Marketing: Politics

Tuesday, January 17

8:00 AM
Registration & Breakfast
9:00 AM
Opening Remarks
MC
Steve Smith, Editorial Director, Events, MediaPost
Watch Video
9:15 AM
The Great Data Dysfunction of 2016
Moderator
Edward-Isaac Dovere, Senior White House Reporter, Politico
PanelistS
Tyler Brown, Director of Digital Operations, Republican National Committee
Nomiki Konst, Investigative Reporter for The Young Turks/ National Campaign Surrogate, Bernie Sanders for President
Matt Oczkowski, Head of Product, Cambridge Analytica
Chris Wilson, Director of Research, Analytics and Digital Strategy, 2016 Ted Cruz Presidential Campaign, CEO, WPA Research
Watch Video
10:00 AM
Keynote: Up To Speed: Organizing for the Win
Keynote
Gerrit Lansing, 2016, Chief Digital Officer, Republican National Committee
Watch Video
10:30 AM
Coffee Break
11:00 AM
TV and Video Up And Down The Ballot
Moderator
Robert Aho, Partner, BrabenderCox
PanelistS
Ben Angle, Senior Media Buyer, National Media Research, Planning & Placement
Elizabeth Kalmbach, VP, Group Media Director, KSM Media
Watch Video
11:30 AM
President Uber: Insurgent Candidate/Insurgent Brands
Moderator
Joe Mandese, Editor-in-Chief, MediaPost
PanelistS
Andrew Kasprzycki, Executive Vice President, Managing Director, Starcom Worldwide
Lena Petersen, Chief Brand Officer, MediaLink
Watch Video
12:00 PM
You Gotta See This: Is Social Media A Channel Or A Bubble?
Moderator
Bob Garfield, Columnist, MediaPost and Co-Host WNYC's On the Media
PanelistS
Caitlin Donahue, VP, Public Affairs, CRAFT
Jenn Kauffman, SVP, Revolution Messaging
Samantha Osborne, Deputy Digital Director, Republican National Committee
Watch Video
12:45 PM
Lunch
1:45 PM
Keynote: A Path Forward: Data and Mobilization for the Future
Keynote
Jen O'Malley Dillon, Partner, Precision Strategies/2016 General Election Strategist and Senior Advisor to the DNC, Precision Strategies
Watch Video
2:15 PM
The Money Machine: Driving Dollars and Data In the Connected Age
Moderator
Matea Gold, National Reporter, Washington Post
PanelistS
Gary Coby, Director of Digital Advertising and Fundraising, Trump for President
Mike Conlow, Technical Director, Blue State Digital
Chris Georgia, Partner, Digital, FP1 Strategies
Gavrie Kullman, Digital Director, Democratic Governors Association
Amanda Litman, Email Director, Hillary for America
Watch Video
3:00 PM
Coffee Break
3:15 PM
Allocation and Attribution: Budgeting For The Omnichannel Consumer
Moderator
Leo Kivijarv, Executive Vice President, Director of Research, PQ Media
PanelistS
Tim Cameron, Chief Digital Strategist, National Republican Senatorial Committee
Betsy Hoover, Founding Partner, 270 Strategies
Emily Williams, Senior Director, Digital Communications, Global Strategy Group
Watch Video
4:00 PM
Free Media…At A Price: Assessing The Earned News Channel
Moderator
Philip Rosenstein, Editor/Reporter, Marketing Politics Daily, MediaPost
PanelistS
Luis Calderin, VP of Marketing & Creative. Rock the Vote/Arts, Culture & the Youth Vote Director, Bernie Sanders 2016 Presidential Campaign
John Derham, Head of Innovation and Co-Founder, iQ media Corp
Zac Moffatt, CEO, Targeted Victory
Alex Skatell, CEO and Founder, The Independent Journal
Watch Video
4:45 PM
Conference Concludes

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