http://www.mediapost.com/publications/ Must-read daily news for marketing professionals. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Sat, 07 Nov 2009 14:11:40 EST It is well-documented that products with a CSR-association are extremely popular; consumers will even pay a premium for them. Marketers must keep the charitable thrust visible to enhance product value. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116781Aronté Bennett <>Fri, 06 Nov 2009 17:04:03 ESTMany marketers think they're visionaries, but in reality most of them are something less than that, according to a new study by the Association of National Advertisers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116998Aaron Baar <abaar01@comcast.net>Fri, 06 Nov 2009 16:58:23 ESTAlthough the U.S. market is mature and relatively saturated, co-branded and affinity credit card issuers are finding untapped segments to fuel growth. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116997Tanya Irwin <tanya@mediapost.com>Fri, 06 Nov 2009 16:53:45 ESTLuxury auto brand Infiniti is launching a new marketing campaign that celebrates the brand's 20th anniversary in the U.S., while offering leasing and financing offers. The Web-centric "Limited Engagement Winter Event," running through Jan. 4, includes homepage takeovers, in-market behavioral targeting, and, in a first for Infiniti, a sneak preview of TV creative on social media sites. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116995Karl Greenberg <kgberg@yahoo.com>Fri, 06 Nov 2009 16:50:09 ESTThis Thanksgiving, it looks like many consumers will come to the table grateful for food bargains, as marketers turn the spotlight on cheap eats. Wal-Mart will offer a menu plan to serve eight people a Thanksgiving meal for $20. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116990Sarah Mahoney <>Fri, 06 Nov 2009 16:13:25 EST[from CNN/Money] - The "decade" of Steve Jobs actually began in 1997, when he returned to Apple after having been ousted from the company a dozen years ea...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116945Thom Forbes <>Fri, 06 Nov 2009 12:15:08 EST[from Bloomberg] - Courtney Dentch visits McDonald's test kitchen in an unmarked Illinois warehouse 20 miles southwest of McDonald's Oak Brook headquarter...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116946Thom Forbes <>Fri, 06 Nov 2009 12:15:08 EST[from Wall Street Journal, Detroit News] - The holiday price war moved to another front yesterday when Wal-Mart cut the online prices on 10 hot holiday DVDs and Amazon and Target...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116947Thom Forbes <>Fri, 06 Nov 2009 12:15:08 EST[from Business Week] - Market research firm Verilogue listened to 12,500 conversations between patients and physicians and came to the conclusion that direct-...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116951Thom Forbes <>Fri, 06 Nov 2009 12:15:08 EST[from Forbes] - In an article titled "How To Take Your Business To The Next Level," Christopher Steiner suggests that entrepreneurs looking to acquire ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116953Thom Forbes <>Fri, 06 Nov 2009 12:15:08 EST[from Brandweek] - Video clips running 15-20 seconds on the Target Web site offer lighthearted takes on the holidays, commenting on the likes of crazy fam...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116954Thom Forbes <>Fri, 06 Nov 2009 12:15:08 EST[from Seattle Times] - Starbucks' Seattle's Best Coffee brand will be in 9,000 Subway stores in the U.S. by the end of this year, Starbucks CEO Howard Schultz...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116960Thom Forbes <>Fri, 06 Nov 2009 12:15:08 ESTNike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and apparel provider of the USA Basketball men's and women's national teams. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116878Karl Greenberg <kgberg@yahoo.com>Fri, 06 Nov 2009 11:20:00 ESTMichael Jordan's son will only wear Air Jordans at the University of Central Florida. Goodbye adidas contract. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116949 <>Fri, 06 Nov 2009 11:18:26 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116948 <>Fri, 06 Nov 2009 11:08:23 EST Good Earth will donate half of its after-tax profits from sales of its specialty teas and organic coffees between Oct. 25 and Feb. 28, 2010 to three charities. The charities will be determined through online voting at GoodEarthCares.com. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116874Karlene Lukovitz <klukovitz@klmedialink.com>Fri, 06 Nov 2009 11:05:12 ESTLand O'Lakes has launched a multilevel -- local, national and global -- initiative, "Feeding Our Communities," to help alleviate hunger. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116944Sarah Mahoney <>Fri, 06 Nov 2009 10:21:55 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116562 <>Fri, 06 Nov 2009 05:00:15 ESTLeading retailers say October turned out to be unexpectedly solid. The International Council of Shopping Centers, which tracks leading chains around the U.S., says its index gained 2.1% for the month, the strongest gain in 15 months. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116871Sarah Mahoney <>Thu, 05 Nov 2009 17:21:05 ESTHyundai Motor America is, for the first time, advertising on a Times Square billboard. The cube-shaped sign at 2 Times Square has two LED screens showing video content, flanked on each side by two banners. The ad features the automaker's Genesis Coupe. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116922Karl Greenberg <kgberg@yahoo.com>Thu, 05 Nov 2009 17:04:25 ESTKorean Air, the largest airline to Asia from JFK and Newark, will tie 2,000 ribbons on 48 trees in New York's World Financial Center in November to celebrate the airline's commitment to planting and maintaining trees worldwide. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116921 <>Thu, 05 Nov 2009 16:59:17 ESTThe Allstate Foundation is teaming up with Scientific Social Solutions to launch "Crash! The Science of Collisions" program in New York State. The program coordinator says the program's effectiveness in changing teen risk-taking is "profound." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116875Tanya Irwin <tanya@mediapost.com>Thu, 05 Nov 2009 16:53:49 ESTPhonemaker Nokia has formed a new partnership with Island Def Jam Music Group and Universal Music Group to help launch Rihanna's new album, "Rated R," via an exclusive live, streamed concert and listening parties on Nov. 16. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116919 <>Thu, 05 Nov 2009 16:45:07 ESTSeeHere.com, the year-old photo sharing site created by FujiFilm, is branding itself as the "Home of the Free" with a new cause-marketing effort that helps an organization that builds homes for severely injured veterans. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116873Aaron Baar <abaar01@comcast.net>Thu, 05 Nov 2009 16:36:07 ESTProcter and Gamble is launching a new campaign for Cheer soap, "Brighten Bay" that lampoons soap operas. The campaign includes a new ad featuring real-life soap star Cameron Mathison, of ABC's "All My Children." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116916 <>Thu, 05 Nov 2009 16:25:38 ESTWalt Disney World Resort's "Wide World of Sports" complex is hoping for a booster shot from a new partnership with another Disney Co. property: ESPN. The effort, launching Feb. 25, puts the ESPN brand everywhere in the complex, while putting events hosted there on ESPN. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116869Karl Greenberg <kgberg@yahoo.com>Thu, 05 Nov 2009 16:06:34 ESTThe National Basketball Association and The Timberland Company are launching a corporate goodwill partnership around community service. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116913 <>Thu, 05 Nov 2009 15:54:25 EST Patrand#243;n Tequila is using a 225-foot-tall billboard in mid-Manhattan to congratulate the New York Yankees on their 27th World Series win. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116872Karlene Lukovitz <klukovitz@klmedialink.com>Thu, 05 Nov 2009 14:47:05 ESTGap is using a pop-up venue on L.A.'s chic Robertson Boulevard to introduce its new babyGap and GapKids Holiday collection by Stella McCartney. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116891 <>Thu, 05 Nov 2009 14:10:47 ESTKikkoman, the producer of soy sauce and other Asian-style sauces, is disseminating "new and innovative" holiday recipes incorporating its products through blogger outreach. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116879 <>Thu, 05 Nov 2009 12:51:21 EST[from Chicago Tribune] - Sears will become the exclusive national chain supplier of Whirlpool's Jenn-Air appliances, it announced yesterday, as the retailer beg...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116852Thom Forbes <>Thu, 05 Nov 2009 11:15:23 EST[from Los Angeles Times] - Following a nearly two-year investigation, New York Attorney General Andrew Cuomo's office has filed a federal antitrust lawsuit agains...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116853Thom Forbes <>Thu, 05 Nov 2009 11:15:23 EST[from Ad Age] - Kellogg said yesterday that it would discontinue marketing Rice Krispies and Cocoa Krispies as products that could boost a child's immu...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116854Thom Forbes <>Thu, 05 Nov 2009 11:15:23 EST[from Wall Street Journal] - Sales for "shapewear" -- undergarments that aim to give women wearing tight clothes a bulge-free silhouette -- have skyrocketed since O...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116855Thom Forbes <>Thu, 05 Nov 2009 11:15:23 EST[from Bloomberg] - When Paul Polman became CEO of Unilever at the beginning of the year, he promised to stoke sales growth. He's done so by boosting adver...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116856Thom Forbes <>Thu, 05 Nov 2009 11:15:23 EST[from New York Times] - Concerned that Mickey Mouse has become more of a corporate symbol than a beloved character, Disney is re-imagining him for the future, ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116857Thom Forbes <>Thu, 05 Nov 2009 11:15:23 EST[from NY Sports Journalism] - Dr. William Sutton, an authority on sports marketing and management, tells Barry Janoff it can be the best of times even during the wor...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116858Thom Forbes <>Thu, 05 Nov 2009 11:15:23 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116841 <>Thu, 05 Nov 2009 05:00:20 EST I do not think it too alarmist to say that we are in the midst of a gradual ebbing away of human interaction which could seriously impact people's ability to truly "connect" with one another. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116573Gregg S. Lipman <>Thu, 05 Nov 2009 05:00:20 ESTKraft Foods Inc.'s Q3 '09 net revenues declined 5.7% to $9.8 billion, as a result of unfavorable currency effects and divestitures. In addition, for the same reasons, the company lowered its organic net revenue growth projection for the full year from 3% to 2%. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116827Karlene Lukovitz <klukovitz@klmedialink.com>Wed, 04 Nov 2009 19:20:48 ESTThe Kayak.com travel search engine is hoping to "flip" from a well-kept secret among frequent travelers to a tool used by mainstream travelers every day. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116804Tanya Irwin <tanya@mediapost.com>Wed, 04 Nov 2009 17:56:16 ESTAfter a year of steadily shaking up consumer habits in the supermarket, the recession has produced some clear winners -- and new research from Nielsen shows that most of them are on the edges of your local grocery store. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116803Sarah Mahoney <>Wed, 04 Nov 2009 17:31:37 ESTIt's been said that "it's better to give than receive." JC Penney is looking to prove that with its holiday marketing effort that highlights the "Joy of Giving." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116826Aaron Baar <abaar01@comcast.net>Wed, 04 Nov 2009 17:17:30 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116822 <>Wed, 04 Nov 2009 16:27:26 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116823 <>Wed, 04 Nov 2009 16:27:20 ESTStarting later this month, Sprint will offer more environmentally friendly packaging on many of its wireless accessories. The packaging, which will be 20% to 40% smaller than previous packaging and will be fully recyclable, is expected to result in a 35% reduction in packaging costs and save nearly 650 tons of waste annually, according to the Overland Park, Kan. company. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116825 <>Wed, 04 Nov 2009 16:26:16 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116824 <>Wed, 04 Nov 2009 16:25:46 ESTRalph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicles like the Chrysler 300 -- is now president and CEO of the Dodge brand, and he admits he has his work cut out for him. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116815Karl Greenberg <kgberg@yahoo.com>Wed, 04 Nov 2009 16:25:14 EST Chrysler, under the aegis of Fiat since early this year, revealed its five-year plan during an all-day event at its Auburn Hills, Mich. headquarters on Nov. 4. At the historic strategy unveiling for a company that has skirted death more than any other established automotive brand, chairman of the board Robert Kidder and new CEO Sergio Marchionne asserted that the problems that led to the company's bankruptcy can be solved http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116816Karl Greenberg <kgberg@yahoo.com>Wed, 04 Nov 2009 16:24:40 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116563 <>Wed, 04 Nov 2009 13:24:24 EST