Agenda

Add to my calendar

Sunday, June 16

Monday, June 17

7:30 AM
Registration Opens
8:00 AM
Full Breakfast
8:15 AM
Sponsor Breakfast Presentation
8:45 AM
Welcome & Introduction
MC
Chuck Martin, Bestselling Author and Columnist, MediaPost
9:00 AM
Showrooming turned out to be just the tip of the iceberg of what retailers are facing with mobile shoppers. Price matching, in-store website browsing, apps, barcode scanning, SMS and MMS, QR codes, augmented reality, price comparisons, location-aware devices, employees with tablets and smartphones and mobile payments were just around that corner. The world of retail is no longer simply the location where a person purchases their products but rather is an integral part of the buying process, if done right. This keynote will show how to do it right.
9:30 AM
Mobile shopping today is continuous and much of it starts at home, both on tablets and smartphones. The act starts with mobile research, which is never-ending, with the consumer tapping in and out of mobile throughout the day, whether at home, the office or anywhere in between. Location-based marketing has gotten more sophisticated with better targeting technologies to market to the right buyer in the right place at the right time. What elements can make it work? When the consumer is on the move, they are no longer detached from the purchase process and they can be reached almost anywhere. Do customers really want this?
PanelistS
Jeremy Geiger, CEO, Retailigence
Jim Walz, Director of Mobile Strategy & Services, Alliance Data
Matt Witt, EVP, Director of Digital Innovation, TRIS3CT
10:15 AM
The mobile shopper today is armed with information at their fingertips and the ability to see detailed product information and comparisons well before going to any store. They are constantly checking on which merchant will provide the best value to them and are looking for that value based on where they and what they’re doing at the time. By 2016, the number of mobile Web-connected devices is expected to eclipse the number of people on earth. What are the defining characteristics of the new mobile shopper?
10:45 AM
Sometimes it’s the little things that count, and mobile commerce is no exception. How does a business remove tiny speed bumps in the course of mobile transactions to create more of a friction-free experience? Using location technologies to create relevant value and eliminating some of the redundant steps in making online mobile purchases can streamline the purchase path. This panel explores how to remove some of the friction in mobile commerce and some of the best designs for it, along with the inherent ROI.
PanelistS
Josh Marti, CEO, Point Inside
Donna Pahel, Director, Digital CRM, Giant Eagle
Jim Robinson, Associate Director Mobile Commerce, Verizon Wireless
11:30 AM
Incenting consumers to purchase quickly and more often has long been the goal of brands and retailers. Group buying via mobile is now allowing consumers to get the latest deals in the most convenient manner, with targeting by device. For action-creating innovations, deals via mobile are leading the way, even with brands like Starbucks through Groupon. This panel focuses on the innovation in methods of attracting customers both to get customers to purchase online immediately from where they are or lead them to a place to buy.
PanelistS
John Caron, Vice President, Marketing, Catalina
Carter Trout, VP, Strategy and Mobile Campaigns, Ansible Mobile
12:15 PM
The pre-buy: reaching the consumer before they plan to shop
In transit: targeting consumers on the move
Dealing with the needs of the mobile shopper
How do deal with retail of tomorrow?
1:00 PM
Lunch
1:15 PM
Sponsor Luncheon Presentation
Golf at Whistling Straits - Irish Course (Ranked #2 in Golf Digest's 2013-14 America’s 100 Greatest Public Golf Courses)
Skeet Shooting
Kohler Design Center & Museum Tour
Fly Fishing
7:30 PM

Tuesday, June 18

7:30 AM
Registration Opens
8:00 AM
Full Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Mobile shopping is a continual process rather than one that is linear or sequential. Mobile consumers don’t go shopping, they are shopping, all the time no matter where they are. So how does a retailer keep up? By taking a customer-first approach, Walgreens jumped steps ahead of features such as mobile coupons by deploying in-store mapping, prescription bottle scanning for renewals and the ability to easily send photos to friends directly from their phones. Rich Lesperance, Walgreens’ Head of Digital Marketing and Emerging Media, shares his vision of the customer-centric approach to apps and where to go from here.
Keynote
Rich Lesperance, Head of Digital Marketing and Emerging Media, Walgreens
9:30 AM
The ultimate mobile shopping behavior is exemplified by the traveling consumer. This panel examines the best practices deployed for engaging with the mobile traveler. Whether flying, driving or checking in to a hotel, successfully satisfying the highly challenging commerce needs of the traveler can provide valuable insights for dealing with mobile consumers in all arenas. The best travel apps and websites are leading the way in providing one-tap actions in one-stop shopping.
10:15 AM
With location-based mobile commerce, context is king. This means taking into account what the shopper is doing at the moment, where they are, the context in which they are interacting and their likely mindset. In short, this means determining the situational relevance of what you plan to offer as a product or service to the roaming consumer. How do you determine the difference between value and intrusion?
10:45 AM
QR codes have been popping up everywhere, in magazines, on packaging and in stores, many now involving a one-tap purchase. It’s not about the trigger but about the engagement that it leads to. What are the best ways for sellers to engage via the scan or snap? What are the best uses for QR codes, SMS and MMS to engage for commerce? Can consumer decisions be swayed and what are the upselling opportunities? What insights can be gleaned by analyzing the data from these scanning and SMS activities? And what would cause barcode scanning to reach critical mass?
PanelistS
James Citron, President, Outspoken
Nicole Skogg, CEO/Founder, SpyderLynk
Mike Wehrs, CEO & President, Scanbuy
11:30 AM
Mobile wallet wars have been going on for some time, with payment upstarts facing long-established traditional payment providers. How do consumers want to pay and how will their behavior change over time? How much of a driver will small vs. large purchases be in the grand scheme of mobile payments and what are the pitfalls all sellers need to watch for? This panel of experts explores the range of options with a look to both the short and long-term implications for collecting money from buyers and facilitating the exchange of funds to each other.
PanelistS
Peter Bertanzetti, SVP,CSB Product Innovation, Bank of America
Lori Salow Marshall, CEO & Founder, BYNDL Inc.
Jack Philbin, Co-Founder, President & CEO, Vibes
Darcy Wedd, CEO, payvia
12:15 PM
In-store scanning, SMS, MMS
The future of checkout at retail
Mobile wallet
Engaging with customers in transit
1:00 PM
Lunch
1:15 PM
Sponsor Luncheon Presentation
Golf at Blackwolf Run - Meadow Valley (ranked #15 in Golf Digest's '12 Top100 Greatest American Public Golf Courses)
Fishing Charter
ATV Outing
Horseback Tour
7:30 PM

Wednesday, June 19

7:30 AM
Full Breakfast
8:00 AM
Sponsor Breakfast Presentation
8:30 AM
Once the mobile shopper makes the purchase, the shopping process isn’t over. The mobile shopping life cycle is continuous, just like the behavior of the mobile consumer. What does the savvy retailer do after the sale to stay engaged with the buyer? How can the retailer leverage post-sale communication for new customer acquisition? This keynote shows how the sale can be just the beginning of a continuous sale cycle.
9:00 AM
Research has shown that smartphones and tablets are used for researching but tablets are evolving to the desired purchase device. What are successful strategies for succeeding in this dual-device world, with many consumers owning both? Where is responsive design or a dual device approach called for? What types of advertising should be targeted to which device, since we all know that generic banner ads don’t cut it with mobile shoppers? How can ads provide relevance, context and timing along with high perceived customer value? This panel examines best practices for targeted advertising, including the role of in-app advertising and mobile website approaches, and identifies the device impact on commerce with best practices.
Moderator
Ted Boezaart, Vice President, Moxie Interactive
PanelistS
Molly Garris, Digital Strategy Director, Arc Worldwide, a Leo Burnett Company
Jeffrey Mikitka, Regional Vice President, Pandora
9:45 AM
This fast-paced research presentation shows where the mobile consumer is heading, giving retailers and brands an indication of how they need to prepare for the road ahead. What does the next holiday shopping period portend? Where to tablets and smartphones fit? Where is the multi-screen experience heading?
10:15 AM
With more consumers today being social, local and mobile, which has a measurable impact on commerce, merchants have to take a 360-degree approach to marketing – and listening. As friends, colleagues and even strangers trade product experiences over social networks, the effects can ripple through the entire product eco-system, from maker all the way through the selling channels. This panel delves into the ramifications of social and best practices to leverage it for successful mCommerce.
Moderator
Christina Royster, Director of Engagement, Merrick Towle Communications
Panelist
Lori Salow Marshall, CEO & Founder, BYNDL Inc.
11:00 AM
Advertising in a mobile commerce world
Where do tablets fit?
Social-local-mobile in the world of mCommerce
12:00 PM
Conference Concludes