Carter Trout

Ansible Mobile VP, Strategy and Mobile Campaigns

Meet Carter at:

Driving The Consumer to Act: Group Buying, Coupons, Deals and Flash Sales, Oh My!
Date/Time: 11:30 AM
Incenting consumers to purchase quickly and more often has long been the goal of brands and retailers. Group buying via mobile is now allowing consumers to get the latest deals in the most convenient manner, with targeting by device. For action-creating innovations, deals via mobile are leading the way, even with brands like Starbucks through Groupon. This panel focuses on the innovation in methods of attracting customers both to get customers to purchase online immediately from where they are or lead them to a place to buy.

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