http://www.mediapost.com/publications/ News and commentary for media professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Sat, 21 Nov 2009 00:34:11 EST Down is the new up -- at least according to the Radio Advertising Bureau, which founds "positive turnaround signs" in a 16% decline in total radio ad revenues in the third quarter of 2009. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117830Erik Sass <eriksass@mediapost.com>Fri, 20 Nov 2009 18:27:36 ESTOverall ratings may not be thriving, but more wealthy people are watching the major networks this season. So far, 11% more upscale viewers are tuning in to the Big Four, a figure propelled by a huge jump at Fox. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117839David Goetzl <editorial@mediapost.com>Fri, 20 Nov 2009 18:23:26 ESTRemember how big the November sweeps use to be? For viewers, the memory is getting more distant. These days, network show are taking it on the chin. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117836Wayne Friedman <wayne@mediapost.com>Fri, 20 Nov 2009 18:15:27 ESTA new study from Tantala Associates, commissioned by the Outdoor Advertising Association of America, hammers home the point that digital billboards are not correlated with traffic accidents. This finding provides additional ammunition to billboard owners trying to persuade local governments and community organizations that the eye-catching displays are safe. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117842Erik Sass <eriksass@mediapost.com>Fri, 20 Nov 2009 17:14:24 ESTArianna Huffington says she will not charge consumers for content, and that The Huffington Post will rely on interactive advertising and other applications to pay the bills. Over the next year, The HP will roll out new formats allowing advertisers and users to interact and exchange information. http://www.mediapost.com/blogs/on_media/?p=Diane Mermigas <dmermigas@mediapost.com>Fri, 20 Nov 2009 16:49:50 ESTJohn Oliver, a "Daily Show" regular since 2006, is getting his own Comedy Central series. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117827 <editorial@mediapost.com>Fri, 20 Nov 2009 15:15:23 ESTTV Guide Network has renewed its carriage agreement with Comcast with a new multiyear deal, reports BandC. The MSO has 25 million subscribers. The network is set to debut HBO's "Curb Your Enthusiasm" next year, as well as introduce original programming. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117825 <editorial@mediapost.com>Fri, 20 Nov 2009 15:02:49 ESTMeredith CEO Stephen Lacy said recent deals with cable operators have its station group positioned for notable growth in retransmission consent dollars over the next several years. He longs for a printed "anchor brand in women's health and well-being." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117822David Goetzl <editorial@mediapost.com>Fri, 20 Nov 2009 14:30:58 ESTBrand in Entertainment has taken a bold step -- holding an old-fashioned, real-life action for brand entertainment media properties at the esteemed Christie's auction house. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117812Wayne Friedman <wayne@mediapost.com>Fri, 20 Nov 2009 14:19:03 ESTProcter and Gamble became the second leading marketer to emphasize it needs to adapt to a changing society -- both in terms of its multicultural connections and a reappraisal of the importance of marketing strategy for its new products. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117819David Goetzl <editorial@mediapost.com>Fri, 20 Nov 2009 13:46:54 ESTNBC Universal President/CEO Jeff Zucker expects a Comcast-NBC Universal-General Electric deal by Thanksgiving. That's the day someone usually delivers a turkey. But NBC's local affiliates are also part of the deal. This will mean Comcast will now have a closer association with TV stations, and not just in business partnerships like retransmission deals. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117810Wayne Friedman <wayne@mediapost.com>Fri, 20 Nov 2009 12:15:48 ESTAs a complement to the annual Mendelsohn Affluent Survey, Ipsos Mendelsohn recently released another of its regular online Affluent Barometer surveys among affluent adults. In the most recent survey, 1,000 people with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them. The three biggest concerns of 16 potential issues measured in October according to all Affluent households surveyed were: The Economy (40%); Health care (38%); Unemployment and jobs (34%). http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117428Jack Loechner <jack@mediapost.com>Fri, 20 Nov 2009 11:15:52 ESTAt a time when Nielsen's data processing and ratings reporting capabilities appear to be more challenged then ever, the media research giant announced another round of layoffs in its main processing center in Oldsmar, FL. The layoffs, which affected 57 full-time employees, bring Nielsen's full-time staff count down to 1,250, according to a report published in Thursday's edition of the St. Petersburg Times. Over the past two-and-a-half years, Nielsen has reduced its Oldsmar workforce by nearly a third from 1,800 employees. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117763Joe Mandese <joe@mediapost.com>Fri, 20 Nov 2009 07:30:10 ESTNielsen's plan to do away with local live audience ratings, replacing them with live-plus-same-day ratings, has the basic impact of moving the minimum. To illustrate the impact of such a decision, here are some analogous metaphors that could apply. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117754Don Seaman <editorial@mediapost.com>Fri, 20 Nov 2009 07:30:10 ESTIf you have ever been to an Apple retail store, everybody there seems to have ingested a combination of Ecstasy and psilocybin shrooms. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117733George Simpson <editorial@mediapost.com>Fri, 20 Nov 2009 07:00:41 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117762Joan Voight <editorial@mediapost.com>Thu, 19 Nov 2009 23:39:46 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117761Joan Voight <editorial@mediapost.com>Thu, 19 Nov 2009 23:38:08 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117760Joan Voight <editorial@mediapost.com>Thu, 19 Nov 2009 23:36:14 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117759Joan Voight <editorial@mediapost.com>Thu, 19 Nov 2009 23:34:08 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117758Joan Voight <editorial@mediapost.com>Thu, 19 Nov 2009 23:30:27 ESTAfter dominating the syndication business for over two decades, "The Oprah Winfrey Show" will end its run next year -- and the ripple effects of this will shake up the industry she has dominated since the mid-1980s. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117757Wayne Friedman <wayne@mediapost.com>Thu, 19 Nov 2009 22:54:09 ESTThe economy may have rallied in the third quarter but the newspaper industry did not, as total advertising revenues -- including print and online -- tumbled 28%, from roughly $10.1 billion in the third quarter of 2008 to about $6.4 billion this year. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117749Erik Sass <eriksass@mediapost.com>Thu, 19 Nov 2009 18:48:13 ESTThe first glimmers of a print turnaround may be evident. One of the prominent success stories is the Publishing Group of America, which reported that total ad pages for its newspaper-distributed monthly magazines jumped 19% in the fourth quarter of 2009. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117743Erik Sass <eriksass@mediapost.com>Thu, 19 Nov 2009 18:11:43 ESTGarth Ancier will step down as head of cable network BBC America after a three-year tenure noted for establishing a U.S.-based prime-time news show, as well as moving ad sales in-house. No reason was given for his departure. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117741David Goetzl <editorial@mediapost.com>Thu, 19 Nov 2009 17:41:21 ESTIt's not just the network news sites that are going hyper-local. "NYC Extreme Local" is an ambitious, experiential marketing push that micro-targets 15 neighborhoods for tourists and residents alike. The campaign runs Nov. 27-Dec. 20. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117702Fern Siegel <editorial@mediapost.com>Thu, 19 Nov 2009 17:27:03 EST