http://www.mediapost.com/publications/ News and commentary for media professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Fri, 03 Jul 2009 20:09:03 EST http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109176Joan Voight <editorial@mediapost.com>Fri, 03 Jul 2009 11:52:20 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109175Joan Voight <editorial@mediapost.com>Fri, 03 Jul 2009 11:49:04 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109174Joan Voight <editorial@mediapost.com>Fri, 03 Jul 2009 11:46:38 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109172Joan Voight <editorial@mediapost.com>Fri, 03 Jul 2009 11:45:25 ESTAccording to Nielsen, total minutes spent on social networking sites in the U.S has increased 83% year-over-year. In fact, total minutes spent on Facebook increased nearly 700% year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site for the month... and worth $10 billion last week according to analysts. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108823Jack Loechner <jack@mediapost.com>Fri, 03 Jul 2009 11:00:40 ESTThe economic crisis is taking a toll on some of the world's largest agency holding companies. Analysts at Citigroup downgraded shares of WPP Group, the world's biggest buyer of media, to "sell" from a "hold" position, citing especially weak organic revenue trends during the second of 2009, and weak visibility for the foreseeable future. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109160Joe Mandese <joe@mediapost.com>Fri, 03 Jul 2009 08:30:12 ESTNielsen Thursday officially announced the launch of local people meter service in Portland, OR, and Pittsburgh, replacing its "set meter" service in those markets, but said it was delaying a previously planned launch of the service in Baltimore until July 7th, due to a "very difficult conversion to digital television" in that market. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109161Joe Mandese <joe@mediapost.com>Fri, 03 Jul 2009 08:30:12 EST(Oh, and what the cow eats, too). Chew on this at your weekend barbecue. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109155George Simpson <editorial@mediapost.com>Fri, 03 Jul 2009 07:00:44 ESTWhile there were a considerable number of new launches, with 187 new titles debuting in the first half of the year, 2009 has seen a larger number fold -- 279. Some of the biggest titles Domino and the once-touted Portfolio. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109141Erik Sass <eriksass@mediapost.com>Thu, 02 Jul 2009 17:50:04 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109142 <editorial@mediapost.com>Thu, 02 Jul 2009 15:18:30 ESTThe St. Paul Pioneer Press laid off nine employees in its newsroom Tuesday and two in advertising and sales production. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109137 <editorial@mediapost.com>Thu, 02 Jul 2009 14:49:37 ESTWhen the going gets tough, the tough go to the movies. How better to escape than settling back in a comfy chair for two hours in cool darkness? So taking a look at Moving Pictures magazine seems like a good idea; these are trying times and movies may be our last means of escapism, with "reality" programming taking over the tube. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109065Tanya Irwin <tanya@mediapost.com>Thu, 02 Jul 2009 14:00:03 ESTJoost will get no boost. It's no surprise that third-party video sites -- in particular those that market themselves as "premium" video content and stream big TV shows -- will have less impact among digital consumers. Joost now says it is turning into a white label brand for video content providers -- the backbone, but not the face, of big TV content. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109084Wayne Friedman <wayne@mediapost.com>Thu, 02 Jul 2009 10:45:52 ESTDaniel Hertzberg, a Pulitzer Prize-winning editor and reporter at The Wall Street Journal for more than three decades, has joined Bloomberg News. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109103 <editorial@mediapost.com>Thu, 02 Jul 2009 10:01:43 ESTThe Spanish Beisbol Network is expanding its platform with new affiliate relationships with the Los Angeles Angels of Anaheim, Calif., New York Yankees and Texas Rangers. They allow SBN to offer advertisers more integrated sponsorships packages, while giving Hispanic viewers access to Spanish-language broadcasts of baseball games. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108940Erik Sass <eriksass@mediapost.com>Thu, 02 Jul 2009 09:51:33 ESTRetransmission and Internet revenues can't climb fast enough for TV stations. But in a few years, both will be contributing significantly to stations' coffers. Together, they should total more than $2.3 billion by 2013. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109102Wayne Friedman <wayne@mediapost.com>Thu, 02 Jul 2009 09:49:03 ESTLast month my satcaster stuffed my monthly biller with a 6-page, weathered-white and dull-black, densely worded, succinctly titled brochure entitled PRIVACY POLICY. This informative piece of literature (see below), was divided into the following non-paginated, accordioned sections and opened with "dedicated to protecting consumer privacy": http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108877Mitch Oscar <editorial@mediapost.com>Tue, 30 Jun 2009 14:45:37 ESTDigital out-of-home video advertising is taking an interesting contextual turn with JetBlue's new installations in parking decks at shopping malls in northern Virginia and Los Angeles. Meant to recreate the visual experience of flying aboard JetBlue, the displays -- installed by Carspaze USA at Macerich's Tysons Corner in Virginia, and Westfield Century City in Los Angeles -- transform the walls of the parking deck into the interior of a plane cabin. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108793Erik Sass <eriksass@mediapost.com>Fri, 26 Jun 2009 15:15:48 ESTThe taxi stops at the hotel curb; you leap out of it into the hot desert sun, and after shoveling a few bills through the driver's side window, you pull your bag from the trunk and dart toward the automated doors before breaking into a full-on sweat. Seconds later, you're under assault. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104253Larry Dobrow <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTThere's an inherent shortcoming in self-reported media diaries. It is that they are self-reported. "Of course the variable is human behavior," says Mike Bloxham, director of insight and research at Ball State's Center for Media Design, and a man who regularly uses observational and eye-tracking methods to record what people are exposed to and what they actually look at. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104266Staff Writers <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTThe worst thing to happen to network TV in 2008 wasn't the DVR, the writer's strike or the new 90210 (though that last one came close). No, TV's newest nemesis, appropriately enough, is an actual super-villain, albeit a struggling one with a crush on the girl at the laundromat, a video blog, and a tendency to break out in song. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104363Douglas Quenqua <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTRather than aurally bludgeoning their targets with everything from minute-long jingles to rejiggered pop songs, marketers attempting to appeal to consumers' ears now prize consistency above all else. You'll hear the same melodies in the lobby of every Westin Hotel, whether it's located in Istanbul or Iowa. You'll hear the same ambient tones in Singapore Airlines lounges and cabins as when you're placed on hold. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104260Larry Dobrow <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTSave for the ones confined to radio ads, nearly every marketing program boasts some kind of visual component. Martin Lindstrom, author of Brand sense and Buyology: Truth and Lies About Why We Buy, notes, in fact, that 83 percent of all commercial communication appeals only to the eyes. So you'd think that marketers have continually pushed the boundaries of sensory wonder with their sight-first programs, right? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104261Larry Dobrow <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTGetting consumers to taste new products has long been the bane of food and beverage marketers. Sure, they can set up a fresh-faced kid at Costco with a plate of brand-new fat-free picante mini-pita pockets, but even the most persuasive huckster can't lure too many shoppers to accept food from a stranger in an unfamiliar dining environment. Besides, the process isn't cost-effective: One estimate puts the cpms of in-store food and beverage sampling in the 800-1,000 range, meaning that even those marketers who are inclined to give tasting programs a chance can only afford to do them on a limited scale. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104265Larry Dobrow <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104269John Capone <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104549Kelly Samardak <kelly@mediapost.com>Fri, 01 May 2009 10:37:15 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104270Larry Dobrow <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTRespond to email, company first, then personal, with iTunes playing (on iMac) on random play.8-8:45 a.m. Work on PowerPoint presentation on company laptop with iTunes playing (on iMac) on random play.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104272J. Walker Smith <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTLet's begin by talking about some human beings. They are, after all, what this media thing is all about. We sometimes lose sight of that. We get so caught up in the process of what we do that we forget it is about connecting people. Connecting people to content. Connecting people to brands. And increasingly, connecting people to each other. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104365Joe Mandese <joe@mediapost.com>Fri, 01 May 2009 10:37:15 ESTWhen Jeremy Allaire, chairman and ceo of Brightcove, started his online television technology company a few years ago, he believed an open video distribution system would emerge - thus bypassing traditional programming distribution systems to the tv set. Not so fast. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104359Wayne Friedman <wayne@mediapost.com>Fri, 01 May 2009 10:37:15 ESTIn media, touch tends to be the most neglected of the five senses. The reason for this is obvious: It's kinda tough to squeeze the Charmin through your car-stereo speakers or television screen. That said: It's not as if marketers have ignored touch completely. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104263Larry Dobrow <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTFans attending games one and two of the 2008 World Series at Tropicana Field in St. Petersburg, Fla., might've noticed something a little different about the stadium experience, beyond the fact that the historically inept Rays were actually playing baseball before a full house - real live fans! rooting for the home team! - in October. They probably couldn't put their finger on it, but there was something distinctly ... well, citrusy ... about the park those two nights. Maybe they noticed the vague trace of odor and commented about it to their seatmates. More likely, they didn't. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104256Larry Dobrow <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTThe Gray Lady has thrown her petticoat up over her head and invited you in. When The New York Times Corp. held its bring-a-hacker-to-work day last month (more formally known as Times Open), it faced the digital future forward instead of backing into it as so many of its peers have been guilty of doing. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104366John Capone <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTWhen i sat in on a research panel last year, someone said, "The fact that anyone can lead a luxurious life shows that the meaning of luxury has changed." Even though the research was only from several months ago, there's something about that sentiment that seems incredibly dated and irrelevant now, which made me wonder why. And if indeed it is dated, and things have changed so much, so fast, what does it mean for the luxury business? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104373Paul Parton <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTDevices are gateways. People use and consume media. They don't really think much about their device so much until it doesn't work. Like a doorway, you don't think about what it is or what it does until it doesn't do what you expect it to. Content is; it is the intent and the goal of its audience. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104426Jim Meskauskas <jmeskauskas@icon-intl.com>Fri, 01 May 2009 10:37:15 ESTMarch madness is one of the most exciting sporting events of the year. A significant portion of America watches the tournament unfold - and advertisers invest large sums to access that audience. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101015Tara Walpert Levy <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTIt's in the nature of the media and communications industries that those employed in them spend inordinate amounts of time deeply immersed in its minutiae. The effort and intellectual capital that goes into such things on a daily basis is almost suggestive of obsession. While at its best - and such effort undoubtedly pays off to varying degrees - it is, in all cases, at odds with the amount of time and attention consumers give those efforts and the brands they intend to promote. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104427Mike Bloxham <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTCell phones. texting. email. Social networks. There are many ways to avoid confrontation - and all of them technical. For Gen Y, learning to seduce face-to-face may be a bigger challenge than deciding to vote. Yes, technology is a blessing. We stay in touch quickly and effortlessly. But it also condones the worst sin: boredom. How else can you justify 500 Facebook "friends" sharing every banal, insignificant detail of their lives? If the average blogger invested as much time in an actual relationship - or recycling - we might have a cleaner, more connected planet. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104432Fern Siegel <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTWaterboarding might be too lenient (if satisfyingly appropriate) a punishment for Craig Zucker, the founder of Tap'dNY. Tap'd is a company that rented a Brooklyn warehouse, opened up a water main in it, and started bottling the stuff, which it now peddles under the tongue-in-cheek brand name. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104433John Capone <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTIt ain't exactly TicketMaster-Live Nation, but when country crooners Rascal Flatts American Living Unstoppable Tour kicks off this June, it will mark yet another example of corporate sponsorship's continuing domination of the music world. In conjunction with the launch of JCPenney's American Living collection, the two-year sponsorship deal will require Rascal Flatts members to do everything from compose and record a tribute song titled "American Living" to driving around in a fleet of tour trucks and buses wrapped in commercial signage. They'll even wear JCPenney clothing during all concerts and appearances. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104435Tricia Despres <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTOn Bravo's FLIPPING OUT, OCD-suffering real-estate speculator Jeff Lewis has turned his focus to interior design, choosing to flip off his aggressive buy-sell impulses, at least until the real estate business perks up a bit. Likewise on The Learning Channel, Flip That House has given way to the more buyer-leveraged Deals on the Bus. "We've done a bit of a shift to reflect what's happening in the market," says Nancy Daniels, senior vice president of production and development for TLC. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104436Daniel Frankel <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESThave been a dedicated, passionate Facebook user since 2004, when I was a sophomore magazine journalism student at Syracuse University. In fact, one might call me an "early adopter" of "social networking" technology. I have witnessed the site blossom - nay, explode - in popularity, applications and innovations during the past five years. In fact, when I am an elderly, lonely man, I plan on sharing the thousands of wall posts with my suitemate at the retirement castle during one of his fits of dementia, to reflect on my long-lost youthful vigor. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104438Gaetano Pollice <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTViews of TV content online is notoriously hard to compare to traditional Nielsen ratings. Unique viewers don't mean squat, according to Artie Bulgrin, senior vice president of research and analytics at ESPN. "It's a meaningless stat. All it tells me is a person came in for a minute at any time during the month." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104439Daisy Whitney <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104440Liz Tascio <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTWhen someone's eyes move up and right, it's a signal they are accessing the creative part of the brain. Up and to the left implies they are accessing memory. If you are speaking with someone and they quickly look right, that implies they are lying and if they look left, they are likely telling the truth. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104457Dave Rosner <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTI have a really nice blue pin-striped suit from barneys. It looks great and when I wear it I feel like a million bucks. Oddly, nobody ever compliments me on it. On the other hand, I have a cheap, very loud jacket that I bought on sale at Filene's Basement. Total strangers on the street tell me how much they like it. One just never knows what the public is going to like. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104459Andrew Ettinger <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTAs you may remember, Aesop's "the Ant and the Grasshopper" is a tale extolling the virtues of work and saving that showcased the wisdom of sacrificing the indiscriminate pleasures of the present for the security of the future. A good day tomorrow is worth two good days today. However, given today's economic realities, not everyone would agree. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104461Julie Fleischer <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTThough it has quite a long way to go before rivaling Glastonbury and Coachella, this year's Media Battle of the Bands at New York City's B.B. King Blues Club delivered six nonstop hours of music. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104468Gaetano Pollice <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTIn 1926, the sports editor at The Daily News pitched its founder, Captain J.M. Patterson, with an innovative promotion to reach the "Sweeneys," Patterson's mildly patronizing name for the common man. He laid out plans for a city-wide amateur boxing tournament, hosted by the News. Patterson signed off, and thus began one of the more unique and successful newspaper promotions in American history: the New York Golden Gloves. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104470J Mitchell McMahon <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTIt is more crucial than ever for advertisers to make sure they are getting maximum bang for their buck. One way is to implement an effective geotargeted campaign. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104474Rob Reif <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTWe live in an age where the rallying cry "the consumer is in control" has almost become a clichand#233;. That said, how then do we embrace that most mercurial, yet powerful, of touch points - word-of-mouth? Some seem to believe generating word-of-mouth means motivating others to spread our marketing message. Others argue if marketers should do anything at all, just seed the idea with the brand's biggest fans and then get the hell out of the way. But if we really want to incorporate wom, ways exist to draw on research to ensure we develop cohesive, scalable and repeatable strategies. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104475Graeme Hutton <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTWith many different media delivery platforms, how do consumers choose? The past year brought a number of studies suggesting that more and more consumers are using the Internet to view video content. Many of these studies, however, report on general consumption, and while a global understanding of consumer behavior is certainly useful, most major advertisers need to understand consumer action as it relates to ad buys they are considering. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104476Amanda Welsh <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTNow that we can watch pretty much anything online, whenever we want, access is no longer the big issue - experience is. As the Internet becomes a more ubiquitous delivery mechanism for entertainment, electronics companies and content partners are working to reconcile online content delivery with the traditional, relaxing, lean-back TV watching experience that most viewers still want in their homes. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104479Amber Finlay <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTDaytime talk-show star Oprah Winfrey decreed that the once-for-nerds Kindle e-reader is now mainstream. Like anything her O-ness blesses, the unit rocketed into the top-selling slot on Amazon (for electronics, this time). With flat-panel tvs now commodities, attention is shifting to the next generation of alternative displays: so-called flexible and printed electronics. fpes include everything from thin solar panels to printable displays. And the media- and marketing-savvy should pay attention: Flexible displays further blur the line between paper and electronics. Like paper, they flex, reflect light, are absurdly durable and most important, render an image without power - which opens the range of the uses to everything from point-of-sales to military applications. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104480Jonathan Blum <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTAt the height of the dot-com frenzy, san francisco taqueria Casa Sanchez offered free burritos for life to anyone who'd get a tattoo of their logo. Forty tattoos later, they had to cut off the promotion. Surfing the wave of social media frenzy, Jason Sadler, a Jacksonville, Fla., Web designer, may not be permanently stamping his body, but he is selling advertising rights to his chest - in the form of a company's logo T-shirt. Every day in 2009, he will wear a different shirt, selling off torso space for a price that rises by the day: January 1 sold for $1, and December 31 sold for $365. (By mid-April, he had sold out 90 percent of his inventory.) http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104481Susan Kuchinskas <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTWhen brands and their agencies plan communications together, a component that largely gets overlooked is what to do within the company itself. Internal communications is a massive group of channels, and in the past couple of years it has become clear that what happens inside company walls is as important (if not more) as what is said outside. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104482Johanna Beyenbach <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTIn this issue, Caroline Krediet, planning director at Taxi New York, annotates our Frankenstein's-monster version of the consumer. Oh, it's alive - and it wants everything from warmth to sweet-smelling underarms to mother's milk. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104821Caroline Krediet <editorial@mediapost.com>Fri, 01 May 2009 10:37:15 ESTWhen you ask people: Who had the biggest impact on media last year? Who changed the rules we all play by? Who opened our eyes? Who was the Person of the Year in media? many respond, without a moment's hesitation, Barack Obama. We didn't pick him.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104348John Capone <editorial@mediapost.com>Wed, 29 Apr 2009 17:57:48 ESTApple's App Store is changing the world. Where YouTube brought in the golden era of user-generated content, the App Store is bringing in the age of small-business-generated content. Fitting, then, that it wasn't Apple's idea, but that of a small business. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104356Josh Lovison <editorial@mediapost.com>Wed, 29 Apr 2009 17:57:12 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103927Staff Writers <editorial@mediapost.com>Fri, 10 Apr 2009 14:39:03 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103926Staff Writers <editorial@mediapost.com>Fri, 10 Apr 2009 14:33:51 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103925Staff Writers <editorial@mediapost.com>Fri, 10 Apr 2009 14:29:00 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103843Staff Writers <editorial@mediapost.com>Fri, 10 Apr 2009 12:36:50 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103727Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103738Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103739Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103740Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103741Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103742Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103743Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103744Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103746Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103747Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103748Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103749Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103750Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103751Staff Writers <editorial@mediapost.com>Thu, 09 Apr 2009 16:22:02 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103752Staff Writers 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