http://www.mediapost.com/publications/ News and commentary for media professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Sat, 07 Nov 2009 12:33:05 EST One of the nation's leading radio broadcasters took another big hit in the third quarter, with the announcement by CBS Corp. that revenues at its radio division fell from $392.5 million in the third quarter of 2008 to $318.9 million in the third quarter of 2009 -- a 19% drop. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117001Erik Sass <eriksass@mediapost.com>Fri, 06 Nov 2009 18:24:15 ESTNBC's Winter Olympics Vancouver next February might have had a slow start in terms of advertising sales -- but all that could be changing. The goal is $900 million in ad sales; execs estimate that NBC is around 75% sold for the event. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117002Wayne Friedman <wayne@mediapost.com>Fri, 06 Nov 2009 18:04:15 ESTThe California Italian-American Task Force and the National Italian-American Federation today applauded Carl's Jr., for discontinuing its advertising campaign for a new chicken Parmesan sandwich that depicted Italian-Americans as mobsters and garbage men. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117000 <editorial@mediapost.com>Fri, 06 Nov 2009 17:56:41 ESTThe Reader's Digest Association announced a new global marketing organization. Four key appointments to the new team, which brings together consumer marketing and digital, were made. The company plans to exit from Chapter 11 bankruptcy protection early next year. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116979Fern Siegel <editorial@mediapost.com>Fri, 06 Nov 2009 17:44:40 ESTCable networks are a sweet spot in a media industry struggling to find its financial footing. They are driving conglomerates earnings as well as richly priced deals, and will be a growth vehicle for branded content across all digital platforms. http://www.mediapost.com/blogs/on_media/?p=Diane Mermigas <dmermigas@mediapost.com>Fri, 06 Nov 2009 16:29:00 ESTNike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and apparel provider of the USA Basketball's national team, as well as participation in media, advertising and promotions. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116984Karl Greenberg <kgberg@yahoo.com>Fri, 06 Nov 2009 14:43:25 ESTCKX, the company behind "American Idol," saw operating income drop 50% to $11.0 million in the third quarter -- mostly from weaker advertising sponsorship. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116978Wayne Friedman <wayne@mediapost.com>Fri, 06 Nov 2009 14:11:03 ESTScripps Networks Interactive, home of Food Network, HGTV and others, witnessed 14% gain in profit in the third quarter, and current double-digit pricing growth in fourth-quarter scatter ad sales. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116962Wayne Friedman <wayne@mediapost.com>Fri, 06 Nov 2009 12:37:24 ESTOprah Winfrey leaving her roots among TV stations could be the last move in a quick triple play gone wrong for the industry. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116930Wayne Friedman <wayne@mediapost.com>Fri, 06 Nov 2009 11:30:26 ESTSome 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service. Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices and younger internet users (those under age 44). http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116583Jack Loechner <jack@mediapost.com>Fri, 06 Nov 2009 09:45:56 ESTIn another ironic shift in digital media planning, Google has licensed Nielsen Co.'s PRIZM audience segmentation system for advertisers and agencies using its Google TV Ads platform. The deal is an extension of an earlier one in which Google licensed Nielsen's audience demographic data to enable advertisers and agencies to retrofit the empirical set-top data generated by Google TV Ads buys. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116941Joe Mandese <joe@mediapost.com>Fri, 06 Nov 2009 08:15:27 ESTWhen you have a 14-year-old-daughter, you quickly learn that her career choices tend to change faster than the postings on her Facebook wall or her brand preferences, which can be fanatical one day and "so over" the next. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116929George Simpson <editorial@mediapost.com>Fri, 06 Nov 2009 07:00:13 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116940Joan Voight <editorial@mediapost.com>Thu, 05 Nov 2009 23:26:23 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116938Joan Voight <editorial@mediapost.com>Thu, 05 Nov 2009 23:22:13 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116937Joan Voight <editorial@mediapost.com>Thu, 05 Nov 2009 23:18:19 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116935Joan Voight <editorial@mediapost.com>Thu, 05 Nov 2009 23:11:43 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116936Joan Voight <editorial@mediapost.com>Thu, 05 Nov 2009 23:11:32 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116933Joan Voight <editorial@mediapost.com>Thu, 05 Nov 2009 23:05:46 ESTBad economy or no, online radio is poised to boom. Total online revenues are expected to grow 12% in 2009 to $441 million, according to a new forecast from SNL Kagan, followed by 20% growth in 2010, when they should top $530 million. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116808Erik Sass <eriksass@mediapost.com>Thu, 05 Nov 2009 18:04:44 ESTCBS Corp. not only posted improving third-quarter 2009 results -- as with other media companies -- but the near-term advertising market continues to rebound for its broadcast network. Scatter pricing is up nearly 25%. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116862Wayne Friedman <wayne@mediapost.com>Thu, 05 Nov 2009 18:00:36 ESTThe Publishing Group of America is expanding its operations to offer advertisers more multimedia options across local markets. It's also hired Barbara LaPlaca as SVP and marketing director. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116918Erik Sass <eriksass@mediapost.com>Thu, 05 Nov 2009 17:57:10 ESTJust when TV stations have been salivating over what comes with growing retransmission revenues, the broadcast networks could be saying: "Wait a minute -- what about the cost of our programming?" http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116914Wayne Friedman <wayne@mediapost.com>Thu, 05 Nov 2009 16:31:00 ESTIn the Nov. 5 MediaDailyNews article entitled "Time Warner: More Layoffs,"Fortune Small Business' Shuttered," it said Vivek Shah was leaving the company to pursue a digital venture. In fact, Shah, the former president of Time Inc.'s Fortune/Money Group, become group president, digital, Time Inc. News Group. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116911 <editorial@mediapost.com>Thu, 05 Nov 2009 15:33:14 ESTComedy Central is playing sports -- its way. The network has ordered a pilot from The Onion for a half-hour, scripted comedy series, based on its popular Onion Sports Network online video series. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116898 <editorial@mediapost.com>Thu, 05 Nov 2009 14:55:48 ESTDale Herigstad, the CCO of WPP's Schematic unit, may best be known as the consultant who came up with the hand gesture interface used by Tom Cruise's character in Steven Spielberg's adaptation of Philip K. Dick's "Minority Report." He's close to introducing a new TV remote control system based on it. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116893Joe Mandese <joe@mediapost.com>Thu, 05 Nov 2009 14:30:11 EST