http://www.mediapost.com/publications/ News and commentary for media professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Mon, 08 Feb 2010 15:33:06 EST Rentrak, a media measurement company serving the advertising and entertainment industries, has an industry-advancing agreement with Dish Network to commercially integrate its TV viewing data with Rentrak's TV Essentials audience measurement service. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122065 <editorial@mediapost.com>Mon, 08 Feb 2010 13:56:54 ESTA new Forrester Research/Association of National Advertisers survey says TV marketers plan to spend 41% of their media budgets on television in 2010 -- the same level as a year ago -- but down from 2008. Conversely, social media, Web advertising and search are stealing budgets from TV and other media. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122051Wayne Friedman <wayne@mediapost.com>Mon, 08 Feb 2010 13:50:18 ESTAlthough the advertising share of revenues from digital and retransmission fees will grow in the coming years, overall ad dollars for TV stations will still be $3 billion less in three years than it was in 2006. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122050Wayne Friedman <wayne@mediapost.com>Mon, 08 Feb 2010 12:16:54 ESTCorrection: The Feb. 3 Media Daily News story "Former 'People' Writer Creates Global Charity Site" reported MiWorld's IT operations were outsourced to Blue State Digital, per MiWorld. There is no agreement to provide such services. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122049 <editorial@mediapost.com>Mon, 08 Feb 2010 12:13:11 ESTMediaedge:cia has been selected as media agency of record by Wrigley in Singapore, the Philippines, Indonesia and Malaysia. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122038 <editorial@mediapost.com>Mon, 08 Feb 2010 11:00:27 ESTIf it's MTV's "Jersey Shore," or a foul-mouthed rock star presenter at an awards show, or a loud, raw-language-speaking pundit on a news, sports, or music variety program, viewers can be tweaked to watch. Yet a week ago CBS's Grammy Awards didn't have any controversial moments, and the show's ratings soared 35%, to their highest level in six years. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122021Wayne Friedman <wayne@mediapost.com>Mon, 08 Feb 2010 10:46:34 ESTAccording to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion. By the year 2013 black buying power will reach $1.2 trillion dollars, a 35% increase versus 2008. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122016Jack Loechner <jack@mediapost.com>Mon, 08 Feb 2010 09:45:35 ESTBill Rubens, who oversaw research at NBC during some of the peacock network's most colorful years, died Jan. 29. He was 82. Rubens, worked at NBC for more than 35 years, rising to the rank of vice president in charge of research, and a member of the network's president's council, also served in important roles at several important advertising and media research organizations, including chairman of the Advertising Research Foundation. A memorial service will be Wednesday morning at The Theater at Lake Worth Gardens in Lake Worth, Fl. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122024 <editorial@mediapost.com>Mon, 08 Feb 2010 07:30:22 ESTAMR International's latest survey says b-to-b online marketing was worth $3 billion in 2009 and will grow 8% in 2010. The growth is attributed to a shift from print; though two-thirds of b-to-b marketers believe online must complement traditional marketing efforts. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121928 <editorial@mediapost.com>Mon, 08 Feb 2010 07:30:22 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121955Fern Siegel <editorial@mediapost.com>Mon, 08 Feb 2010 00:41:06 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121957Fern Siegel <editorial@mediapost.com>Mon, 08 Feb 2010 00:40:56 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121960Fern Siegel <editorial@mediapost.com>Mon, 08 Feb 2010 00:40:48 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121961Fern Siegel <editorial@mediapost.com>Mon, 08 Feb 2010 00:40:38 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121959Fern Siegel <editorial@mediapost.com>Mon, 08 Feb 2010 00:40:29 ESTThe biggest Super Bowl TV commercial surprise didn't come from its paying advertisers, but from the network itself -- David Letterman appeared with Jay Leno and Oprah Winfrey in a comedy promo for "Late Show with David Letterman." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122023Wayne Friedman <wayne@mediapost.com>Mon, 08 Feb 2010 00:29:25 ESTIn move long anticipated, Andrea Wong will leave as president/CEO of Lifetime Networks. Wong took the post in April 2007. Her most notable achievement was negotiating a mega-deal to acquire "Project Runway." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122003Wayne Friedman <wayne@mediapost.com>Fri, 05 Feb 2010 21:26:56 ESTWildly successful video game Tetris is now playable with the remote control for subscribers of Dish Network. The 25-year-old puzzle challenge is available on the satellite provider through a deal with Oberon Media. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122001David Goetzl <editorial@mediapost.com>Fri, 05 Feb 2010 18:05:38 ESTBerlin Cameron United hired Tim Nicholls as president of global brands. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122002 <editorial@mediapost.com>Fri, 05 Feb 2010 18:02:53 ESTWorry not. I am still here. Writing columns. The occasional eulogy. So what's with the title of this one? Well, I'm not taking any chances. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121990Joe Mandese <joe@mediapost.com>Fri, 05 Feb 2010 17:52:24 ESTHoping to boost their appeal to consumers forced to cut back during a severe economic downturn, big magazine publishers lowered their subscription prices substantially in 2009 -- but didn't see increased demand for subscriptions. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122000Erik Sass <eriksass@mediapost.com>Fri, 05 Feb 2010 17:48:16 ESTUnder a new feature, the Google TV Ads platform can now automatically provide an advertiser with a cost-benefit analysis for a direct-response ad. The system provides a spreadsheet breaking down the cost-per-call an advertiser receives per spot. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121999David Goetzl <editorial@mediapost.com>Fri, 05 Feb 2010 17:13:11 ESTLast week saw the release of a recommended code of conduct for the burgeoning digital out-of-home advertising business. The code was crafted by an out-of-home advertising industry organization, the Point of Purchase Advertising Institute (POPAI), to avoid transgressions that could inspire consumer backlash -- especially in the new, controversial area of facial recognition technology, colloquially "billboards that look back." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121998Erik Sass <eriksass@mediapost.com>Fri, 05 Feb 2010 17:00:57 ESTSirius XM radio now has a free app for BlackBerry smartphones, giving consumers access to more than 120 channels of sports, talk, entertainment, news, comedy and commercial-free music on compatible models of the BlackBerry devices. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121997 <editorial@mediapost.com>Fri, 05 Feb 2010 16:51:25 ESTRyan O'Hara, president of TV Guide Network and TVGuide.com, has left for a new post in New York. During his nearly 5 years as president, he oversaw the acquisition of various shows, such as "Ugly Betty" and HBO's "Curb Your Enthusiasm." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121992Fern Siegel <editorial@mediapost.com>Fri, 05 Feb 2010 16:25:11 ESTFebruary sweeps first night was a tight scramble among three networks -- ABC, Fox and CBS -- with the alphabet network taking top honors. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121989Wayne Friedman <wayne@mediapost.com>Fri, 05 Feb 2010 15:39:19 EST