http://publications.mediapost.com News and commentary for marketing professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Thu, 28 Aug 2008 10:58:21 EST http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89500Thom Forbes <editorial@mediapost.com>Thu, 28 Aug 2008 10:30:56 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89501Thom Forbes <editorial@mediapost.com>Thu, 28 Aug 2008 10:30:56 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89502Thom Forbes <editorial@mediapost.com>Thu, 28 Aug 2008 10:30:56 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89503Thom Forbes <editorial@mediapost.com>Thu, 28 Aug 2008 10:30:56 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89504Thom Forbes <editorial@mediapost.com>Thu, 28 Aug 2008 10:30:56 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89505Thom Forbes <editorial@mediapost.com>Thu, 28 Aug 2008 10:30:56 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89506Thom Forbes <editorial@mediapost.com>Thu, 28 Aug 2008 10:30:56 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89507Thom Forbes <editorial@mediapost.com>Thu, 28 Aug 2008 10:30:56 ESTIn 2003, Read Montague had a "why" question that was nagging at him. If Pepsi was chosen by the majority of people in a blind taste test, why did Coke have the lion's share of the cola market? It didn't make sense. If Pepsi tasted better, why wasn't it the market leader? http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89508Gord Hotchkiss <editorial@mediapost.com>Thu, 28 Aug 2008 10:00:26 ESTAfter 15 years or so of marketing via email, a solid body of knowledge and best practices is evolving, based on both experience and research. However, the industry still hasn't reached consensus on a number of fundamental precepts in email marketing. In these "debates," followers of each side often make compelling, even impassioned, arguments why their view should prevail. I initially came up with a list of about eight disagreements, but narrowed it to three biggies due to space constraints. (I'm saving the biggest debate -- "permission is required" versus "CAN-SPAM doesn't require permission" or "reputation supersedes permission" -- for a future column.) So, here is my list of three of the industry's biggest arguments: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89487Loren McDonald <editorial@mediapost.com>Thu, 28 Aug 2008 09:15:42 ESTAccording to a recent comScore monthly analysis of U.S. consumer activity at the top online properties for July 2008, the travel ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89274Jack Loechner <jack@mediapost.com>Thu, 28 Aug 2008 08:45:12 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89482 <editorial@mediapost.com>Thu, 28 Aug 2008 06:40:31 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89481 <editorial@mediapost.com>Thu, 28 Aug 2008 06:30:31 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89479 <editorial@mediapost.com>Thu, 28 Aug 2008 06:20:31 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89461 <editorial@mediapost.com>Thu, 28 Aug 2008 06:10:31 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89459 <editorial@mediapost.com>Thu, 28 Aug 2008 06:00:31 ESThttp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89458 <editorial@mediapost.com>Thu, 28 Aug 2008 05:50:31 ESTSara Lee Fresh Bakery is pitching its whole-grain Soft and Smooth brand to teens with its largest campaign to date. The effort, allied with Disney's "High School Musical 3: Senior Year," comprises TV, web, in-cinema grassroots events, sweepstakes, PR and point-of-purchase activities timed to the film's Oct. 24 release. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89450Karl Greenberg <editorial@mediapost.com>Thu, 28 Aug 2008 05:40:31 ESTSays Peggy Ang, Samsung Electronics America vice president of marketing, "We realize that for 45 million fans the football experience is watching the game through the television set, not through live engagement at stadiums. Few fans get to see the game live." http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89452Laurie Sullivan <editorial@mediapost.com>Thu, 28 Aug 2008 05:30:31 ESTOne industry expert says good riddance. "Frankly, the Corvette doesn't do much for Chevrolet; the car has its own identity and people don't buy another Chevrolet because Chevy builds Corvette," says Todd Turner. "Dodge got a whole lot more capital from its Ram pickup than it ever got from the Viper in terms of brand image and showroom traffic." http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89449Karl Greenberg <editorial@mediapost.com>Thu, 28 Aug 2008 05:20:31 ESTThe Morris on Campus site will be promoted through online banner ads, in-store marketing materials and collateral on ATMs. The company opted for online and point-of-sale promotions to catch students where they live. In addition, the bank is offering $25,000 for the best financial tip about college life. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89473Aaron Baar <editorial@mediapost.com>Thu, 28 Aug 2008 05:10:31 ESTDavid Duchovny. LL Cool J. Mac and PC. Erik Estrada? Let's launch! http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89464Amy Corr <amyc@mediapost.com>Wed, 27 Aug 2008 15:31:16 ESTThis has been a summer of supposed tipping points in mobile media. Last week's Barack Obama VP text message amounted to one of the largest and most important single SMS drops in mobile marketing history. Nielsen estimated that 2.9 million people received the 26-word announcement about the Joe Biden veep pick. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89307Steve Smith <popeyesmith@comcast.net>Tue, 26 Aug 2008 12:45:58 ESTIn a move that worked so well for the RIAA, five video game publishers -- Atari, Codemasters, Reality Pump, Techland and Topware Interactive -- have decided to go after 25,000 file-sharers who have been allegedly violating their intellectual property rights and distributing their games online. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=89081Shankar Gupta <shankar@mediapost.com>Fri, 22 Aug 2008 13:30:17 ESTObviously, pretty deep. I am referring to an article that appeared in today's New York Times, "Is Wal-Mart Too Cheap For Its Own Good?" While the article may be all about how Wal-Mart is having a tough time breaking out of the low-cost, low-end market, the bigger-picture message is this: not only is the report likely right on the money from a brand equity point of view, it was leaked to the mainstream press via an online property, wakeupwalmart.com. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=61205Lydia Loizides <editorial@mediapost.com>Wed, 30 May 2007 13:15:04 EST