http://www.mediapost.com/publications/ News and commentary for marketing professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Sat, 04 Jul 2009 18:24:07 EST http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109171 <editorial@mediapost.com>Fri, 03 Jul 2009 10:43:13 ESTIt is tempting to start slicing and dicing the spend now, even if we don't know how to precisely define waste in the marketing plan. Perhaps some rules of engagement are in order. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109170Kate Newlin <editorial@mediapost.com>Fri, 03 Jul 2009 10:39:21 ESTLowell Petrie will oversee brand positioning and marketing for each of the company's restaurant concepts, which include El Torito, Chevys Fresh Mex and Acapulco restaurants. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109169 <editorial@mediapost.com>Fri, 03 Jul 2009 10:24:21 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109165Thom Forbes <editorial@mediapost.com>Fri, 03 Jul 2009 10:14:33 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109164Thom Forbes <editorial@mediapost.com>Fri, 03 Jul 2009 10:13:49 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109163Thom Forbes <editorial@mediapost.com>Fri, 03 Jul 2009 10:12:11 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109162Thom Forbes <editorial@mediapost.com>Fri, 03 Jul 2009 10:10:35 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109143 <editorial@mediapost.com>Thu, 02 Jul 2009 15:30:46 ESTDespite the kudos those airlines received, the J.D. Power study finds that overall customer satisfaction with airlines in 2009 has declined for a third consecutive year to a four-year low. The decline is driven by decreased passenger satisfaction with in-flight services, flight crew and costs and fees, compared with 2008. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109093Tanya Irwin <tanya@mediapost.com>Thu, 02 Jul 2009 15:28:32 EST"Scammers are preying upon consumer hardship, demonstrating incredible creativity in combining technology, social engineering techniques and current events," said Frederick Felman, chief marketing officer at MarkMonitor. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109140 <editorial@mediapost.com>Thu, 02 Jul 2009 14:58:35 ESTThis weekend, Vespa sponsors Amerivespa, a yearly gathering of Vespa aficionados. The de facto Sturgis of scooters event takes place in Los Gatos, Calif. Piaggio has also launched a program that lets consumers buy a scooter as if they were leasing it. The program is a kind of extended test ride with the message that "while most test-rides last a few minutes, ours lasts a year." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109092Karl Greenberg <kgberg@yahoo.com>Thu, 02 Jul 2009 14:27:07 ESTThe U.S. division of the fancy soap retailer, based in Woodstock, Conn., has filed for bankruptcy, and says it hopes to reevaluate its real estate portfolio, strengthen brand strategies and restructure its debts, while continuing to operate on a day-to-day basis. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109120 <editorial@mediapost.com>Thu, 02 Jul 2009 13:26:32 ESTOne of the in-cinema ads has a cop showing up at a lover's lane overlook to examine a LaCrosse parked there. While nobody's in the front seat, his flashlight illuminates the dashboard and its ambient ice-blue lighting. The cop then shines his light into the back seat and begins a reprimand. "All right, kids...." Then he realizes they're not kids. "Um, chief? Mrs. Chief?" http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109091Karl Greenberg <kgberg@yahoo.com>Thu, 02 Jul 2009 12:02:11 ESTScotts Miracle-Gro brands continue to increase their heavy dominance of LandG supply categories, including lawn fertilizers, plant foods, potting soil, herbicides and insecticides. Scotts acquired Spectrum Brands' fertilizers/growth media businesses late last year. In addition, Scotts has been gradually becoming a major player in organics. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109088Karlene Lukovitz <klukovitz@klmedialink.com>Thu, 02 Jul 2009 09:31:13 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109099 <editorial@mediapost.com>Thu, 02 Jul 2009 08:36:14 ESTCharmin is whiffing on one of the all-time great marketing opportunities with that guy. Anyway, the winner was awarded a championship belt that looked as if it'd been crafted from a hub cap. He also received ... and this is the kicker ... a year's supply of Nathan's Hot Dogs. That's kind of like giving the winner of the Boston Marathon a treadmill. Isn't it? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109098Michael Williams <editorial@mediapost.com>Thu, 02 Jul 2009 08:35:16 ESTThe television ads -- which are targeted at adults 45 and older (when, according to Richards, one's curiosity about family history really sets in) -- will run on cable networks such as AMC, CNN, Fox News, History Channel, Lifetime Movie Network and Hallmark. An online campaign, featuring banner ads asking, "Who will you discover?," is also part of the campaign, which will run for at least the next 12 months. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108976Aaron Baar <abaar01@comcast.net>Thu, 02 Jul 2009 08:02:01 ESTThey'll also show their red, white and blue spirit, with more people taking in local fireworks (42.7% vs. 40.2% last year) and watching parades. And while 14% say they plan to buy new July 4th-themed items, they already have plenty: "About 121 million own an American flag, 89 million have patriotic apparel, 58 million own decorations and 25 million have bumper stickers or car decals," reports the NRF. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109089Sarah Mahoney <editorial@mediapost.com>Thu, 02 Jul 2009 07:57:18 ESTWe must give up our preconceived ideas of what she wants and simply ask her. Once you find a tween girl, you'll discover she has a voice and is only too eager to tell you what she is thinking, doing, saying and dreaming because, frankly, she wants adults to stop thinking for her. Let's clear up a few common misperceptions. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102227Denise Restauri <editorial@mediapost.com>Tue, 17 Mar 2009 12:00:28 EST