http://www.mediapost.com/publications/ News and commentary for marketing professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Sat, 07 Nov 2009 12:33:04 EST It is well-documented that products with a CSR-association are extremely popular; consumers will even pay a premium for them. Marketers must keep the charitable thrust visible to enhance product value. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116781Aronté Bennett <editorial@mediapost.com>Fri, 06 Nov 2009 17:04:03 ESTMany marketers think they're visionaries, but in reality most of them are something less than that, according to a new study by the Association of National Advertisers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116998Aaron Baar <abaar01@comcast.net>Fri, 06 Nov 2009 16:58:23 ESTAlthough the U.S. market is mature and relatively saturated, co-branded and affinity credit card issuers are finding untapped segments to fuel growth. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116997Tanya Irwin <tanya@mediapost.com>Fri, 06 Nov 2009 16:53:45 ESTLuxury auto brand Infiniti is launching a new marketing campaign that celebrates the brand's 20th anniversary in the U.S., while offering leasing and financing offers. The Web-centric "Limited Engagement Winter Event," running through Jan. 4, includes homepage takeovers, in-market behavioral targeting, and, in a first for Infiniti, a sneak preview of TV creative on social media sites. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116995Karl Greenberg <kgberg@yahoo.com>Fri, 06 Nov 2009 16:50:09 ESTThis Thanksgiving, it looks like many consumers will come to the table grateful for food bargains, as marketers turn the spotlight on cheap eats. Wal-Mart will offer a menu plan to serve eight people a Thanksgiving meal for $20. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116990Sarah Mahoney <editorial@mediapost.com>Fri, 06 Nov 2009 16:13:25 ESTSecrets can be your strategy. Tell your brand loyalists first about a new program. Reward Facebook Fans with the inside scoop on a new product. Share inside information on an upcoming sale with your best shoppers in store, face to face. They get the info first so they get to share it first. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116570Clint Runge <editorial@mediapost.com>Fri, 06 Nov 2009 14:15:46 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116945Thom Forbes <editorial@mediapost.com>Fri, 06 Nov 2009 12:15:08 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116946Thom Forbes <editorial@mediapost.com>Fri, 06 Nov 2009 12:15:08 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116947Thom Forbes <editorial@mediapost.com>Fri, 06 Nov 2009 12:15:08 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116951Thom Forbes <editorial@mediapost.com>Fri, 06 Nov 2009 12:15:08 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116953Thom Forbes <editorial@mediapost.com>Fri, 06 Nov 2009 12:15:08 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116954Thom Forbes <editorial@mediapost.com>Fri, 06 Nov 2009 12:15:08 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116960Thom Forbes <editorial@mediapost.com>Fri, 06 Nov 2009 12:15:08 ESTNike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and apparel provider of the USA Basketball men's and women's national teams. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116878Karl Greenberg <kgberg@yahoo.com>Fri, 06 Nov 2009 11:20:00 ESTMichael Jordan's son will only wear Air Jordans at the University of Central Florida. Goodbye adidas contract. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116949 <editorial@mediapost.com>Fri, 06 Nov 2009 11:18:26 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116948 <editorial@mediapost.com>Fri, 06 Nov 2009 11:08:23 EST Good Earth will donate half of its after-tax profits from sales of its specialty teas and organic coffees between Oct. 25 and Feb. 28, 2010 to three charities. The charities will be determined through online voting at GoodEarthCares.com. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116874Karlene Lukovitz <klukovitz@klmedialink.com>Fri, 06 Nov 2009 11:05:12 ESTLand O'Lakes has launched a multilevel -- local, national and global -- initiative, "Feeding Our Communities," to help alleviate hunger. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116944Sarah Mahoney <editorial@mediapost.com>Fri, 06 Nov 2009 10:21:55 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116562 <editorial@mediapost.com>Fri, 06 Nov 2009 05:00:15 ESTLeading retailers say October turned out to be unexpectedly solid. The International Council of Shopping Centers, which tracks leading chains around the U.S., says its index gained 2.1% for the month, the strongest gain in 15 months. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116871Sarah Mahoney <editorial@mediapost.com>Thu, 05 Nov 2009 17:21:05 ESTHyundai Motor America is, for the first time, advertising on a Times Square billboard. The cube-shaped sign at 2 Times Square has two LED screens showing video content, flanked on each side by two banners. The ad features the automaker's Genesis Coupe. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116922Karl Greenberg <kgberg@yahoo.com>Thu, 05 Nov 2009 17:04:25 ESTKorean Air, the largest airline to Asia from JFK and Newark, will tie 2,000 ribbons on 48 trees in New York's World Financial Center in November to celebrate the airline's commitment to planting and maintaining trees worldwide. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116921 <editorial@mediapost.com>Thu, 05 Nov 2009 16:59:17 ESTThe Allstate Foundation is teaming up with Scientific Social Solutions to launch "Crash! The Science of Collisions" program in New York State. The program coordinator says the program's effectiveness in changing teen risk-taking is "profound." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116875Tanya Irwin <tanya@mediapost.com>Thu, 05 Nov 2009 16:53:49 ESTPhonemaker Nokia has formed a new partnership with Island Def Jam Music Group and Universal Music Group to help launch Rihanna's new album, "Rated R," via an exclusive live, streamed concert and listening parties on Nov. 16. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116919 <editorial@mediapost.com>Thu, 05 Nov 2009 16:45:07 ESTSeeHere.com, the year-old photo sharing site created by FujiFilm, is branding itself as the "Home of the Free" with a new cause-marketing effort that helps an organization that builds homes for severely injured veterans. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116873Aaron Baar <abaar01@comcast.net>Thu, 05 Nov 2009 16:36:07 EST