http://www.mediapost.com/publications/ News and commentary for marketing professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Sat, 21 Nov 2009 00:33:50 EST Chrysler Group is offering new incentives under a "Year-end Wrap-up." For Chrysler brand vehicles the company is offering 0% financing for up to 60 months or $3,000 as well as All-wheel drive at no cost with the purchase of a Chrysler 300; a no-cost DVD system with the purchase of a Chrysler Town and Country minivan. The company is offering 0% for up to 60 months on Jeep vehicles, with $4,000 and a no-cost service/maintenance program for three years/36,000 miles. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117832 <editorial@mediapost.com>Fri, 20 Nov 2009 16:16:55 ESTAuto industry observers have predicted for years that, as automakers get closer and closer to each other in terms of vehicle quality and durability, attributes like looks, vehicle performance, features and gadgets will play a bigger role in consumers' decisions about brands and vehicles. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117793Karl Greenberg <kgberg@yahoo.com>Fri, 20 Nov 2009 16:13:28 ESTOne strategy will involve focusing on solving gasoline-engines' weak points, such as low-RPM driving, where a car starts at zero to develop initial momentum. That is where hybrid vehicles save gas, since they power a vehicle entirely on electricity to get going. Mazda's Robert Davis also hinted at the possibility that the company may see diesel in its future. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117792Karl Greenberg <kgberg@yahoo.com>Fri, 20 Nov 2009 15:27:34 EST"With recent green shoots of economic recovery, card issuers feel more confident about the future," says Mintel Comperemedia's Andrew Davidson. "I anticipate that this winter will mark the start of a turnaround in credit card direct marketing that will be sustained through 2010. This could very well be the beginning of the end for credit card direct mail declines." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117790Tanya Irwin <tanya@mediapost.com>Fri, 20 Nov 2009 14:43:03 EST"Restaurants are redefining 'value' on the menu - moving away from the cost savings that were so important earlier this year to incorporate high-quality ingredients, classic flavor combinations and authentic, old-fashioned preparations," summed up Mintel Menu Insights analyst Maria Caranfa. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117820 <editorial@mediapost.com>Fri, 20 Nov 2009 14:00:30 EST"Throwing a lot of money at a small research team leads to hopping from study to study and inability for the organization to absorb the data," says Mary Egan, a New York-based Boston Consulting Group partner. "It's like drinking water from a fire hose." To make the most of spending, companies need to adjust the mix of tactical versus strategic work and invest in synthesizing the results, the report concludes. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117788Karlene Lukovitz <klukovitz@klmedialink.com>Fri, 20 Nov 2009 11:05:18 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117784Thom Forbes <editorial@mediapost.com>Fri, 20 Nov 2009 10:44:01 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117783Thom Forbes <editorial@mediapost.com>Fri, 20 Nov 2009 10:43:26 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117782Thom Forbes <editorial@mediapost.com>Fri, 20 Nov 2009 10:42:19 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117781Thom Forbes <editorial@mediapost.com>Fri, 20 Nov 2009 10:41:39 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117779Thom Forbes <editorial@mediapost.com>Fri, 20 Nov 2009 10:40:43 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117778Thom Forbes <editorial@mediapost.com>Fri, 20 Nov 2009 10:39:53 ESTGen Y isn't familiar with layaway's choppy history. This means that the previous reputation of layaway isn't a barrier to its rebirth. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117476Peter Dunn <editorial@mediapost.com>Fri, 20 Nov 2009 08:26:17 EST "Up" is an objective that can be achieved during this year's holiday period. While it won't be easy with sales projected to be equal to last year (and last year's sales weren't great), careful execution of December specific media plans can be a key to gaining a competitive advantage and achieving success. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117561Mitch Burg <editorial@mediapost.com>Fri, 20 Nov 2009 05:00:43 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117732 <editorial@mediapost.com>Fri, 20 Nov 2009 05:00:43 ESTNYC and Company, the official marketing, tourism and partnership organization of the City of New York, is going local with a new campaign launching this week that focuses on getting holiday shoppers to go exploring in 15 Manhattan and Brooklyn neighborhoods. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117706Karl Greenberg <kgberg@yahoo.com>Thu, 19 Nov 2009 17:17:08 ESTGoogle remains the favorite online brand, but Yahoo and Amazon aren't far behind, according to a Forrester survey of more than 4,000 consumers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117744 <editorial@mediapost.com>Thu, 19 Nov 2009 17:14:10 ESTPandG's Duracell unit held an event in New York's Times Square this week to presage what it will do on New Year's Eve: use humans to power the giant "2010" sign. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117742 <editorial@mediapost.com>Thu, 19 Nov 2009 17:06:56 ESTThe joint strategic development initiative will enable the chains to bundle and leverage their brands and key personnel to efficiently expand into these locations, which are estimated to attract three to five times the traffic seen in traditional locations such as shopping malls, shopping centers and strip malls. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117720Karlene Lukovitz <klukovitz@klmedialink.com>Thu, 19 Nov 2009 17:04:43 ESTAfter exceeding $1 trillion for the first time in 2008 and subsequently suffering through a dismal 2009, the global commercial payment card market is poised to rebound in 2010, according to Packaged Facts. Commercial payment cards are used in the business sector in lieu of checks and other forms of payment for expenses. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117738 <editorial@mediapost.com>Thu, 19 Nov 2009 16:18:54 ESTThe company said it is doing the voluntary recall after finding B. cepacia, a bacterium, in a small amount of product made at its plant in Gross Gerau, Germany. There have been no reports of illness. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117736 <editorial@mediapost.com>Thu, 19 Nov 2009 16:08:47 ESTT-Mobile has introduced a prepaid calling plan called the T-Mobile Complete, available at Best Buy locations nationwide and select Wal-Mart stores. According to a company release, the plan is a "perfect solution" for U.S. Hispanic consumers, offering several options without an annual contract, deposit or credit check. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117735 <editorial@mediapost.com>Thu, 19 Nov 2009 16:04:08 ESTThe Chase Community Giving Facebook application encourages Facebook users to choose from more than 500,000 small and local charities to decide which community organizations they want to receive donations from Chase's corporate philanthropy fund. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117718Tanya Irwin <tanya@mediapost.com>Thu, 19 Nov 2009 16:02:19 EST"If you think about the tone of the message, it was so different from everyone else's," says Subaru's Kevin Mayer. "People could participate with the brand in a way that helped us stand out and gave us much greater ROI than normal. We spent probably 30% less last December [on marketing] than in the previous year." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117704Karl Greenberg <kgberg@yahoo.com>Thu, 19 Nov 2009 15:42:11 ESTThe camera focuses on a young man sitting in a woman's boutique as his presumed girlfriend chats on the phone behind him. Before she goes into the dressing room, the woman puts her phone and her mouth -- which comes off of her face -- next to her boyfriend as she continues her conversation. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117707Aaron Baar <abaar01@comcast.net>Thu, 19 Nov 2009 15:30:33 EST