http://www.mediapost.com/publications/ News and commentary for marketing professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Mon, 08 Feb 2010 15:33:03 EST Chrysler Group's Ram Truck sub-brand is renewing its eight-year-old monster truck racing partnership with Hall Brothers Racing's "Raminator" monster truck. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122073 <editorial@mediapost.com>Mon, 08 Feb 2010 14:46:34 ESTFord has inked a partnership with PBS around "For Love of Liberty: The Story of America's Black Patriots." The partnership comes as Ford also hosts its Annual Black History Month Celebration in Detroit on Feb. 19. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122071 <editorial@mediapost.com>Mon, 08 Feb 2010 14:34:23 ESTThere was also a high level of interest in branded entertainment and interactive TV in the ANA's survey. Four-fifths of the respondents said branded entertainment will play a bigger role in the future, and 38% plan to spend more on branded entertainment as an alternative to the 30-second commercial. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122041Aaron Baar <abaar01@comcast.net>Mon, 08 Feb 2010 14:17:31 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122032Thom Forbes <editorial@mediapost.com>Mon, 08 Feb 2010 10:53:46 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122031Thom Forbes <editorial@mediapost.com>Mon, 08 Feb 2010 10:52:51 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122030Thom Forbes <editorial@mediapost.com>Mon, 08 Feb 2010 10:51:51 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122029Thom Forbes <editorial@mediapost.com>Mon, 08 Feb 2010 10:49:27 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122028Thom Forbes <editorial@mediapost.com>Mon, 08 Feb 2010 10:46:15 ESTRTB lets advertisers define a set of parameters under which they're willing to pay more, or less, for a given profile. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122025Paul Knegten <editorial@mediapost.com>Mon, 08 Feb 2010 09:03:39 ESTIt's not entirely surprising that Facebook is their social network of choice since Boomers view social networks as a way to stay in touch with family and friends. This may also explain why Boomer-specific social networks never took off: Boomers need a multi-generational network and thus far only Facebook fits the bill. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121867Anne Mai Bertelsen <editorial@mediapost.com>Mon, 08 Feb 2010 08:52:42 ESTCasual and social focused games are serious business for advertisers looking for opportunities to boost their bottom line. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122008Jennifer Bartlett <editorial@mediapost.com>Mon, 08 Feb 2010 05:00:55 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121900 <editorial@mediapost.com>Mon, 08 Feb 2010 05:00:55 ESTViewers loved watching old-timers Betty White and Abe Vigoda get tackled for Snickers, and its "You're Not You" spot scored the most votes in this year's Adbowl, an online voting contest. Doritos came in second with "House Rules," in which a cheeky tyke slaps a tough guy around. Next came "Parisian Love," from Google, "Punch Dub," by Volkswagen, and in fifth place, another Doritos ad --"Underdog," in which a clever canine puts a shock collar on his owner. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121996Sarah Mahoney <editorial@mediapost.com>Sun, 07 Feb 2010 22:42:07 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122009 <editorial@mediapost.com>Sat, 06 Feb 2010 12:19:49 ESTNissan will get new North American marketing leadership as part of a series of changes the Yokohama, Japan-based company has planned. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122007 <editorial@mediapost.com>Sat, 06 Feb 2010 11:46:11 ESTIn celebration of National Pancake Day (Feb. 23), IHOP restaurants will offer each guest a free short stack of buttermilk pancakes between 7 a.m. and 10 p.m., and in return invite guests to make a donation to the Children's Miracle Network. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122006 <editorial@mediapost.com>Sat, 06 Feb 2010 11:40:47 ESTOld Spice and two-time NASCAR Sprint Cup Series champion Tony Stewart are doing Victory Towel Auctions, giving fans the opportunity to bid on a piece of racing history and help those in need. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122005 <editorial@mediapost.com>Sat, 06 Feb 2010 11:39:25 ESTTravel Michigan's "Pure Michigan" ad campaign continues to deliver a significant return on investment according to a recent study conducted by Longwoods International, a research firm specializing in tourism advertising return on investment. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122004 <editorial@mediapost.com>Sat, 06 Feb 2010 11:36:46 ESTThe collaboration is being promoted online via "aggressive social media outreach" including Rachel Rachel Roy's Facebook fan page and Twitter, says Amy Rapawy, vice president, marketing at Jones Apparel Group Inc. Direct marketing is also planned. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121950Tanya Irwin <tanya@mediapost.com>Sat, 06 Feb 2010 11:34:11 EST"Mobile is "huge for us and has been a focal point for the last two Super Bowl ads we have run," says a spokesperson, who adds that it is Cars.com's fastest-growing segment. "If you think about how people are shopping for cars, a lot of people access data from a dealer lot so they can gather information for negotiating; it's a huge advantage." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121954Karl Greenberg <editorial@mediapost.com>Sat, 06 Feb 2010 10:54:48 ESTThe promotion is timed with the introduction of a line extension for the brand. The company has launched two sub sandwich varieties and redesigned packaging. According to the company, the new packaging is designed to give a better view into the products in the container and is "largely recyclable." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121952Aaron Baar <abaar01@comcast.net>Sat, 06 Feb 2010 10:30:07 ESTSara Lee's EarthGrains brand is advertising for the first time in at least a decade in order to tell its story about using Eco-Grain, a new type of wheat that it says supports sustainable farming practices. And it is jumping into social media for the first time, as well. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121951Karlene Lukovitz <klukovitz@klmedialink.com>Fri, 05 Feb 2010 16:07:46 ESTHonda Motor's Acura division is running a national advertising campaign for its newest vehicle, a coupe concept called the ZDX. The campaign is a bipartite effort that touts the car and where it's is from: the new Acura design studio in Torrance, Calif. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121953Karl Greenberg <editorial@mediapost.com>Fri, 05 Feb 2010 11:15:57 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121944Thom Forbes <editorial@mediapost.com>Fri, 05 Feb 2010 09:56:23 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121943Thom Forbes <editorial@mediapost.com>Fri, 05 Feb 2010 09:55:27 EST