http://www.mediapost.com/publications/ The most creative realm of advertising is media. Learn about it here. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Wed, 10 Mar 2010 21:12:04 EST I'm sometimes fluent in tech-speak, so I'm quasi-familiar with the term source code. Simply put, it's a series of readable code, hidden beneath a Web page, allowing it to function properly. The average Web surfer has no reason to check source code, something that Wieden+Kennedy Portland was counting on when it created a below-the-radar campaign for Electronic Arts' "Dante's Inferno" game. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123870Amy Corr <amyc@mediapost.com>Mon, 08 Mar 2010 16:15:42 ESTPicture it: You're walking through Manhattan and you pass a discarded modern, colorful chair, in good condition. Do you take it home with you? Anything curbside is fair game to passersby, but what about a chair left inside a park? These questions were answered in November when Blu Dot and its agency Mono concocted a two-day experiment that led up to Blu Dot's one-year anniversary in its SoHo location. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123426Amy Corr <amyc@mediapost.com>Mon, 01 Mar 2010 15:30:51 ESTMore than 70 million people living in the United States and Canada suffer from some form of food sensitivity, ranging from food allergies to intolerances, according to TAXI New York. The agency created a free Web site that allows food allergy sufferers to effectively manage their sensitivities through the creation of "safe food" lists and forums to communicate with people with similar food restrictions. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122921Amy Corr <amyc@mediapost.com>Mon, 22 Feb 2010 15:45:16 ESTThe furthest thought from a person's mind when printing a document or buying packaged food is the future effect it will have on the environment. Especially since trees have already been cut down to manufacture the paper purchased and placed in your printer. Lewand#180;LaraTBWA created an outdoor campaign for SOS Atlantic Rainforest Foundation placed at the origin of paper manufacturing: trees. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122452Amy Corr <amyc@mediapost.com>Mon, 15 Feb 2010 15:30:56 EST2010: The year big brands phoned in their Super Bowl ads. It might explain why most men were pantsless. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122066Amy Corr <amyc@mediapost.com>Mon, 08 Feb 2010 14:45:26 ESTIf it's possible to watch TV on mobile devices, it was only a matter of time before texting to TV screens became a reality. One week before the series finale of "Monk" on USA, the network ran a six-hour viewers' choice marathon. A rolling ticker appeared at the bottom of the screen, similar to those seen on cable and local news stations. This ticker, however, scrolled text messages sent by "Monk" fans bidding the show farewell. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121227Amy Corr <amyc@mediapost.com>Mon, 25 Jan 2010 16:00:34 ESTThree bridal magazines folded between October and November of last year: Conde Nast's Modern Bride and Elegant Bride, and InStyle Weddings. Coincidentally, Get Married Media, a TV and online source of wedding information for brides, jumped into the print realm with the launch of Get Married magazine in October. Crazy? Brave? Victim of bad timing? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120796Amy Corr <amyc@mediapost.com>Mon, 18 Jan 2010 15:15:42 ESTDigital agencies are now producing work that traditional agencies handle, so it's only natural that traditional agencies are beefing up their digital rand#233;sumand#233;. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120409Amy Corr <amyc@mediapost.com>Mon, 11 Jan 2010 16:00:31 ESTIMAX movies give viewers distinct sensations, like a nature-sanctioned LSD trip. Sometimes, it's as if they are floating through water or skiing black diamond slopes. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120000Amy Corr <amyc@mediapost.com>Mon, 04 Jan 2010 16:00:42 ESTMinyanville, which creates branded business content that educates and entertains adults and children about the world of finance, is seeding thousands of specially branded dollar bills into circulation as part of its "Get Positive on Money!" campaign. The company aims to educate the public on money management, especially in this down economy. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119498Amy Corr <amyc@mediapost.com>Mon, 21 Dec 2009 15:00:18 EST