http://www.mediapost.com/publications/ The most creative realm of advertising is media. Learn about it here. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Sat, 21 Nov 2009 21:11:50 EST There is no shortage of campaigns running rampantly across the Internet that fail to successfully marry media to creative, or product to audience. Are we losing sight of simple but vital "marketing common sense" in the digital age? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117435Julia Casale-Amorim <>Mon, 16 Nov 2009 16:06:06 ESTEveryone likes a good mystery, which helps explain why people gravitate towards puzzle ads. They're especially fun to solve, especially those targeting a niche audience, guaranteeing that the average person remains unaware of the brainteaser's agenda. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117068Amy Corr <amyc@mediapost.com>Mon, 09 Nov 2009 15:45:33 ESTGoodwill was looking for a way to increase its yearly donations through an initiative that costs nothing. Sounds impossible, but Goodwill's pro bono agency, BBDO West, came up with a way to use something already found in clothing -- care tags -- as a courier of Goodwill's message. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116645Amy Corr <amyc@mediapost.com>Mon, 02 Nov 2009 15:46:00 ESTEnter Mobi, a start-up company that offers corporations an online tool that helps IT manage its mobility program. The company launched an interesting B2B campaign, created by Young and Laramore, to introduce itself to the industry. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116126Amy Corr <amyc@mediapost.com>Mon, 26 Oct 2009 16:00:12 ESTIt's impossible to leave the office and buy a sandwich at the local deli without being exposed to advertising of some kind. I never expected my food to be wrapped in it, however. Mediacy launched the BrandWrapper, which allows advertisers to place ads on sandwiches and other to-go foods in partner coffee bars and delis nationwide. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115687Amy Corr <amyc@mediapost.com>Mon, 19 Oct 2009 16:15:46 ESTThe University of Maryland launched a campaign, targeting students, with a game where they must find turtles hidden throughout campus. Playing off the college's tagline, "Fear the Turtle," and referencing the school's sports teams, dubbed the Terrapins, Red Tettemer hid 569 ceramic turtles, a mere three inches in size, in the middle of the night. Using an agency-coded blueprint of the campus, turtles were hidden outdoors, in classrooms and buildings. Who doesn't love a good scavenger hunt? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115267Amy Corr <amyc@mediapost.com>Mon, 12 Oct 2009 15:32:00 ESTESPN's yearly campaign promoting its coverage of "Monday Night Football" consistently features TV, online, print and outdoor elements. For the fourth year of the network's "Is It Monday Yet?" campaign, Wieden+Kennedy New York added an additional component to the mix: interactive storescapes for passersby to play a virtual game of catch with NFLers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114842Amy Corr <amyc@mediapost.com>Mon, 05 Oct 2009 16:15:06 ESTIf users fall in love with their iPod Touch, they can have it added to their bill. Because buying one in a real world setting might require human contact. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114414Amy Corr <amyc@mediapost.com>Mon, 28 Sep 2009 15:06:17 ESTWe've seen bar codes placed in print ads that drive viewers to a microsite housing additional brand information. Coca-Cola launched an ad campaign in Singapore offering free downloadable content to consumers who scan its cans. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113950Amy Corr <amyc@mediapost.com>Mon, 21 Sep 2009 16:00:25 ESTChocolate is good, especially if the chocolate is wrapped around a caramel. Even by themselves, caramels are delightful. And ice cream can be phenomenal. Not for a steady diet, mind you. As I repeatedly tell my kids, treats are additive to a good, healthy eating plan, not a replacement for the vegetables. That is why I like the recent Escape from Hamsterdam game from Kia. This campaign has all the hallmarks of a real treat: a Facebook app, a game requiring a webcam, and an augmented reality experience. For the young, educated target audience, the elements are right on path and the technology required for interaction shouldn't be a burden. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113469Linda Thomas Brooks <>Mon, 14 Sep 2009 16:30:27 EST