http://www.mediapost.com/publications/ Must-read daily news for traditional media planning and sales professionals. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Sat, 21 Nov 2009 21:11:52 EST Down is the new up -- at least according to the Radio Advertising Bureau, which founds "positive turnaround signs" in a 16% decline in total radio ad revenues in the third quarter of 2009. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117830Erik Sass <eriksass@mediapost.com>Fri, 20 Nov 2009 18:27:36 ESTOverall ratings may not be thriving, but more wealthy people are watching the major networks this season. So far, 11% more upscale viewers are tuning in to the Big Four, a figure propelled by a huge jump at Fox. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117839David Goetzl <>Fri, 20 Nov 2009 18:23:26 ESTRemember how big the November sweeps use to be? For viewers, the memory is getting more distant. These days, network show are taking it on the chin. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117836Wayne Friedman <wayne@mediapost.com>Fri, 20 Nov 2009 18:15:27 ESTArianna Huffington says she will not charge consumers for content, and that The Huffington Post will rely on interactive advertising and other applications to pay the bills. Over the next year, The HP will roll out new formats allowing advertisers and users to interact and exchange information. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117833Diane Mermigas <dmermigas@mediapost.com>Fri, 20 Nov 2009 16:49:50 ESTJohn Oliver, a "Daily Show" regular since 2006, is getting his own Comedy Central series. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117827 <>Fri, 20 Nov 2009 15:15:23 ESTTV Guide Network has renewed its carriage agreement with Comcast with a new multiyear deal, reports BandC. The MSO has 25 million subscribers. The network is set to debut HBO's "Curb Your Enthusiasm" next year, as well as introduce original programming. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117825 <>Fri, 20 Nov 2009 15:02:49 ESTMeredith CEO Stephen Lacy said recent deals with cable operators have its station group positioned for notable growth in retransmission consent dollars over the next several years. He longs for a printed "anchor brand in women's health and well-being." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117822David Goetzl <>Fri, 20 Nov 2009 14:30:58 ESTBrand in Entertainment has taken a bold step -- holding an old-fashioned, real-life action for brand entertainment media properties at the esteemed Christie's auction house. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117812Wayne Friedman <wayne@mediapost.com>Fri, 20 Nov 2009 14:19:03 ESTProcter and Gamble became the second leading marketer to emphasize it needs to adapt to a changing society -- both in terms of its multicultural connections and a reappraisal of the importance of marketing strategy for its new products. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117819David Goetzl <>Fri, 20 Nov 2009 13:46:54 ESTAt a time when Nielsen's data processing and ratings reporting capabilities appear to be more challenged then ever, the media research giant announced another round of layoffs in its main processing center in Oldsmar, FL. The layoffs, which affected 57 full-time employees, bring Nielsen's full-time staff count down to 1,250, according to a report published in Thursday's edition of the St. Petersburg Times. Over the past two-and-a-half years, Nielsen has reduced its Oldsmar workforce by nearly a third from 1,800 employees. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117763Joe Mandese <joe@mediapost.com>Fri, 20 Nov 2009 07:30:10 ESTNielsen's plan to do away with local live audience ratings, replacing them with live-plus-same-day ratings, has the basic impact of moving the minimum. To illustrate the impact of such a decision, here are some analogous metaphors that could apply. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117754Don Seaman <>Fri, 20 Nov 2009 07:30:10 EST[from TV Week] - Clear Channel Outdoor has hired Debbie Reichig, a veteran TV sales strategy and marketing executive. She has has been named senior vic...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117762Joan Voight <>Thu, 19 Nov 2009 23:39:46 EST[from Talking Biz News] - Layoffs have begun at BusinessWeek, as many longtime staffers have been told they won't be moving on with the magazine or with the wire...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117761Joan Voight <>Thu, 19 Nov 2009 23:38:08 EST[from Newsweek] - In just the span of a short few years, "Jon Stewart has gone from optional to indispensable," writes NBC news anchor Brian Williams. ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117760Joan Voight <>Thu, 19 Nov 2009 23:36:14 EST[from Editor and Publisher] - The New York Times is launching its latest local edition in Chicago today (Nov. 20) using former top-level Chicago Tribune journalists...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117759Joan Voight <>Thu, 19 Nov 2009 23:34:08 EST[from Advertising Age] - Because of its target audience of young children, the Disney Channel cable network restricts sponsor messages to the occasional "broug...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117758Joan Voight <>Thu, 19 Nov 2009 23:30:27 ESTAfter dominating the syndication business for over two decades, "The Oprah Winfrey Show" will end its run next year -- and the ripple effects of this will shake up the industry she has dominated since the mid-1980s. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117757Wayne Friedman <wayne@mediapost.com>Thu, 19 Nov 2009 22:54:09 ESTThe economy may have rallied in the third quarter but the newspaper industry did not, as total advertising revenues -- including print and online -- tumbled 28%, from roughly $10.1 billion in the third quarter of 2008 to about $6.4 billion this year. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117749Erik Sass <eriksass@mediapost.com>Thu, 19 Nov 2009 18:48:13 ESTThe first glimmers of a print turnaround may be evident. One of the prominent success stories is the Publishing Group of America, which reported that total ad pages for its newspaper-distributed monthly magazines jumped 19% in the fourth quarter of 2009. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117743Erik Sass <eriksass@mediapost.com>Thu, 19 Nov 2009 18:11:43 ESTGarth Ancier will step down as head of cable network BBC America after a three-year tenure noted for establishing a U.S.-based prime-time news show, as well as moving ad sales in-house. No reason was given for his departure. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117741David Goetzl <>Thu, 19 Nov 2009 17:41:21 ESTIt's not just the network news sites that are going hyper-local. "NYC Extreme Local" is an ambitious, experiential marketing push that micro-targets 15 neighborhoods for tourists and residents alike. The campaign runs Nov. 27-Dec. 20. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117702Fern Siegel <>Thu, 19 Nov 2009 17:27:03 ESTOgilvy and Mather is launching a global strategy and innovation practice, a new unit specifically created to offer clients multidisciplinary strategic services. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117745 <>Thu, 19 Nov 2009 17:17:51 ESTPandG's Pantene is sponsoring "The Style Glossy," an online program for women interested in fashion, beauty, Hollywood stars and trends. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117740 <>Thu, 19 Nov 2009 16:49:10 ESTFox Business Network now has carriage deals with all of the top-five cable operators, adding the holdout Cablevision, which gives the network increased reach in the critical New York area. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117724David Goetzl <>Thu, 19 Nov 2009 16:23:23 ESTAlthough the digital age gets a lot of buzz over influencing TV program choices, a new survey about swaying viewers says old marketing ways still work best. TV viewing and word of mouth effectively spread the promotional message. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117717Wayne Friedman <wayne@mediapost.com>Thu, 19 Nov 2009 16:19:18 ESTSpot Runner, the West Coast media agency which made its name as a discount buyer and planner for TV advertisers, is launching a Web-based electronic TV buying and selling system. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117719Wayne Friedman <wayne@mediapost.com>Thu, 19 Nov 2009 12:49:47 ESTThe Associated Press, hoping to cut expenses by 10%, laid off 71 union workers this week and closed four U.S. bureaus. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117715 <>Thu, 19 Nov 2009 11:38:17 EST"Scream Queens 2" will take 10 aspiring actresses and give them the chance to win a breakthrough role in "Saw 3D," the next film in Lionsgate's "Saw" horror franchise. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117712 <>Thu, 19 Nov 2009 11:21:30 EST[from All Things D] - Proof that Apple has a tablet device in the works: Condand#233; Nast says it will have a digital version of Wired magazine ready for the ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117690Fern Siegel <>Thu, 19 Nov 2009 08:53:04 ESTThe editors of MEDIA magazine have selected Interpublic's Mediabrands division as the Media Agency Holding Company of the Year, and Havas' MPG unit as the Media Agency of the Year for 2009. Goodby, Silverstein and Partners took top honors among full-service agency media departments for the third year in a row. U.S. International Media was named MEDIA's first ever "Independent of the Year." Publicis' Spark Communications was named Media Boutique of the Year. Hulu was named the Media Supplier of the Year. The awards are based on three primary criteria, including: strategic vision, innovation and industry leadership. MEDIA will publish a special "Agency of the Year" awards supplement in January profiling the winners and detailing their achievements. A gala awards show honoring the recipients will be held in New York, the evening of Jan. 11th. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117689 The Editor <>Thu, 19 Nov 2009 08:00:06 ESTThe president of GroupM North America and chair of the 4As media policy committee sent Nielsen an angry letter fuming over the media company's decision to eliminate live-only ratings in major local TV markets. Marc Goldstein claims the company has sacrificed its credibility. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117670Wayne Friedman <wayne@mediapost.com>Wed, 18 Nov 2009 21:24:07 EST[from Broadcasting and Cable] - NBC will host the 62nd prime-time Emmy Awards to Sunday, August 29, 2010, the network said Wednesday. That means the peacock network st...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117686Fern Siegel <>Wed, 18 Nov 2009 21:14:51 EST[from Broadcasting and Cable] - Senator Claire McCaskill (D-Mo.) is preparing an amendment to the Senate Commerce Committee version of the satellite reauthorization bi...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117685Fern Siegel <>Wed, 18 Nov 2009 21:13:24 EST[from Reuters] - Media mogul Charlie Ergen has stepped aside and named Michael Dugan to run EchoStar, the maker of television set-top boxes. Dugan, 60, ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117684Fern Siegel <>Wed, 18 Nov 2009 21:12:20 EST[from TV Guide Magazine] - Emmy-winner Aaron Sorkin is planning to return to TV. The "West Wing" creator has another series after he completes his film work. Like...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117683Fern Siegel <>Wed, 18 Nov 2009 21:11:17 EST[from Advertising Age] - CBS is approaching a 90% sell-out for its Feb. 7, 2010, broadcast of Super Bowl XLIV, which means it has only between six and 12 30-sec...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117682Fern Siegel <>Wed, 18 Nov 2009 21:09:15 ESTWhile retailers are hoping shoppers will begin returning to stores as the economy improves, mall media networks are hoping to attract more ad dollars with a raft of new research demonstrating their effectiveness. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117668Erik Sass <eriksass@mediapost.com>Wed, 18 Nov 2009 18:09:50 ESTConsumers may be willing to pay for online content, but they won't pay much, according to a new study from the Boston Consulting Group, which conducted a global survey of 5,000 respondents in America, Europe and Australia. Americans, however, will pay the least. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117667Erik Sass <eriksass@mediapost.com>Wed, 18 Nov 2009 17:51:02 ESTSeth Lipsky is trying to resurrect the The New York Sun as a stripped-down, online-only version of the newspaper he ran between 2002 and 2008. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117669 <>Wed, 18 Nov 2009 17:07:28 ESTDirecTV has tapped Michael White, the retiring head of PepsiCo.'s international operations, as its new CEO. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117666David Goetzl <>Wed, 18 Nov 2009 16:42:34 ESTAirTran Airways said it has begun offering seat-back advertising on its jets, with plans to extend the opportunity to its full fleet of 138. Online site Mother Nature Network is the charter advertiser. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117664David Goetzl <>Wed, 18 Nov 2009 16:32:13 ESTPublicis CEO Maurice Levy says he's under pressure to cut fees, but that digital marketing, with its pinpoint metrics, offers the promise of big agency rewards. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117656David Goetzl <>Wed, 18 Nov 2009 16:27:39 ESTDeep into the November sweeps, competitive battles are having their effect on all network TV shows, old and new. CW's "Melrose Place" did better than recent editions, especially hitting women 18-34. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117652Wayne Friedman <wayne@mediapost.com>Wed, 18 Nov 2009 15:28:53 ESTCoca-Cola's top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying targeting "multicultural" Americans will be paramount for the company over the next decade. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117649David Goetzl <>Wed, 18 Nov 2009 15:19:29 ESTTouch that NFL programming on your TiVo remote -- in any way -- and Coors Light will send you commercial messaging. The Coors prompts are an attempt to combat time-shifting of sports events. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117627Wayne Friedman <wayne@mediapost.com>Wed, 18 Nov 2009 11:21:16 ESTSony Pictures Television and Oprah Winfrey's Harpo Productions are planning a new syndicated daytime show featuring interior designer and "Oprah Winfrey Show"-regular Nate Berkus. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117624 <>Wed, 18 Nov 2009 11:10:15 ESTIn an indication of the role finance is playing in the restructuring of big media agency holding companies, Interpublic's Mediabrands division Tuesday announced that Tara Comonte has been promoted to the dual role of COO and CFO. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117610Joe Mandese <joe@mediapost.com>Wed, 18 Nov 2009 08:45:16 ESTA power outage at Nielsen Co.'s data processing facility in Oldsmar, FL, delayed the release of ratings for the days of Monday, Nov. 16th, and Tuesday, Nov. 17th, according to several client and press notices issued by the TV audience researcher. Nielsen said it expected the data to be processed and released early this morning. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117612 <>Wed, 18 Nov 2009 08:45:16 EST[from TVWeek] - Eileen Kiernan and Sandra Cordova Micek have been added to NBC Universal's integrated sales marketing team. Kiernan has been named vic...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117607Joan Voight <>Tue, 17 Nov 2009 22:31:31 EST[from The Associated Press] - The New York Police Department raided circulation offices Tuesday (Nov. 17) at four of the city's largest newspapers as part of a unio...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117606Joan Voight <>Tue, 17 Nov 2009 22:29:50 EST