http://www.mediapost.com/publications/ Must-read daily news for traditional media planning and sales professionals. en-us Copyright 2009 MediaPost Communications http://www.mediapost.com/rss Sat, 07 Nov 2009 15:11:45 EST One of the nation's leading radio broadcasters took another big hit in the third quarter, with the announcement by CBS Corp. that revenues at its radio division fell from $392.5 million in the third quarter of 2008 to $318.9 million in the third quarter of 2009 -- a 19% drop. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117001Erik Sass <eriksass@mediapost.com>Fri, 06 Nov 2009 18:24:15 ESTNBC's Winter Olympics Vancouver next February might have had a slow start in terms of advertising sales -- but all that could be changing. The goal is $900 million in ad sales; execs estimate that NBC is around 75% sold for the event. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117002Wayne Friedman <wayne@mediapost.com>Fri, 06 Nov 2009 18:04:15 ESTThe California Italian-American Task Force and the National Italian-American Federation today applauded Carl's Jr., for discontinuing its advertising campaign for a new chicken Parmesan sandwich that depicted Italian-Americans as mobsters and garbage men. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117000 <>Fri, 06 Nov 2009 17:56:41 ESTThe Reader's Digest Association announced a new global marketing organization. Four key appointments to the new team, which brings together consumer marketing and digital, were made. The company plans to exit from Chapter 11 bankruptcy protection early next year. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116979Fern Siegel <>Fri, 06 Nov 2009 17:44:40 ESTCable networks are a sweet spot in a media industry struggling to find its financial footing. They are driving conglomerates earnings as well as richly priced deals, and will be a growth vehicle for branded content across all digital platforms. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116992Diane Mermigas <dmermigas@mediapost.com>Fri, 06 Nov 2009 16:29:00 ESTNike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and apparel provider of the USA Basketball's national team, as well as participation in media, advertising and promotions. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116984Karl Greenberg <kgberg@yahoo.com>Fri, 06 Nov 2009 14:43:25 ESTCKX, the company behind "American Idol," saw operating income drop 50% to $11.0 million in the third quarter -- mostly from weaker advertising sponsorship. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116978Wayne Friedman <wayne@mediapost.com>Fri, 06 Nov 2009 14:11:03 ESTScripps Networks Interactive, home of Food Network, HGTV and others, witnessed 14% gain in profit in the third quarter, and current double-digit pricing growth in fourth-quarter scatter ad sales. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116962Wayne Friedman <wayne@mediapost.com>Fri, 06 Nov 2009 12:37:24 ESTIn another ironic shift in digital media planning, Google has licensed Nielsen Co.'s PRIZM audience segmentation system for advertisers and agencies using its Google TV Ads platform. The deal is an extension of an earlier one in which Google licensed Nielsen's audience demographic data to enable advertisers and agencies to retrofit the empirical set-top data generated by Google TV Ads buys. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116941Joe Mandese <joe@mediapost.com>Fri, 06 Nov 2009 08:15:27 EST[from Bloomberg] - U.S. regulators say they are "actively" working on a request from Hollywood to use anti-piracy technology so studios can offer first-r...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116940Joan Voight <>Thu, 05 Nov 2009 23:26:23 EST[from The Associated Press] - DirecTV, the nation's largest satellite TV operator, says its revenue grew 10% in the third quarter as it added more new customers, bu...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116938Joan Voight <>Thu, 05 Nov 2009 23:22:13 EST[from Broadcasting and Cable] - CBS' The Oprah Winfrey Show will depart broadcast syndication and move to Winfrey's new cable network, OWN, when the show's contract ex...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116937Joan Voight <>Thu, 05 Nov 2009 23:18:19 EST[from Daily Finance] - The Parents Television Council has trained its rhetorical cannons on The CW Network, which has been promoting an upcoming episode of "...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116935Joan Voight <>Thu, 05 Nov 2009 23:11:43 EST[from Mediaweek] - The New York Yankees' 7-3 victory over the Philadelphia Phillies drew an average audience of 22.3 million viewers. With an average del...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116936Joan Voight <>Thu, 05 Nov 2009 23:11:32 EST[from Editor and Publisher] - USA Today reports that offerings on its offshoot Web site -- the Buzz Bureau -- represent around 1% of its advertising revenue, so far...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116933Joan Voight <>Thu, 05 Nov 2009 23:05:46 ESTBad economy or no, online radio is poised to boom. Total online revenues are expected to grow 12% in 2009 to $441 million, according to a new forecast from SNL Kagan, followed by 20% growth in 2010, when they should top $530 million. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116808Erik Sass <eriksass@mediapost.com>Thu, 05 Nov 2009 18:04:44 ESTCBS Corp. not only posted improving third-quarter 2009 results -- as with other media companies -- but the near-term advertising market continues to rebound for its broadcast network. Scatter pricing is up nearly 25%. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116862Wayne Friedman <wayne@mediapost.com>Thu, 05 Nov 2009 18:00:36 ESTThe Publishing Group of America is expanding its operations to offer advertisers more multimedia options across local markets. It's also hired Barbara LaPlaca as SVP and marketing director. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116918Erik Sass <eriksass@mediapost.com>Thu, 05 Nov 2009 17:57:10 ESTIn the Nov. 5 MediaDailyNews article entitled "Time Warner: More Layoffs,"Fortune Small Business' Shuttered," it said Vivek Shah was leaving the company to pursue a digital venture. In fact, Shah, the former president of Time Inc.'s Fortune/Money Group, become group president, digital, Time Inc. News Group. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116911 <>Thu, 05 Nov 2009 15:33:14 ESTComedy Central is playing sports -- its way. The network has ordered a pilot from The Onion for a half-hour, scripted comedy series, based on its popular Onion Sports Network online video series. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116898 <>Thu, 05 Nov 2009 14:55:48 ESTDale Herigstad, the CCO of WPP's Schematic unit, may best be known as the consultant who came up with the hand gesture interface used by Tom Cruise's character in Steven Spielberg's adaptation of Philip K. Dick's "Minority Report." He's close to introducing a new TV remote control system based on it. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116893Joe Mandese <joe@mediapost.com>Thu, 05 Nov 2009 14:30:11 ESTABC.com's new "episode commentary" extension for its online video player will add comments from producers, viewers and advertisers alike. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116892Wayne Friedman <wayne@mediapost.com>Thu, 05 Nov 2009 14:23:02 ESTThe Wall Street Journal will launch a new San Francisco edition to focus on local news and draw local advertisers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116881 <>Thu, 05 Nov 2009 12:58:25 ESTScripps Networks Interactive has entered into an agreement to buy a majority stake in the Travel Channel from Cox Communications. The deal is valued at a pricey $975 million. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116859Wayne Friedman <wayne@mediapost.com>Thu, 05 Nov 2009 12:01:30 ESTCrown Media reported revenue of $62.8 million for the third quarter of 2009, a 3% decrease for the third quarter of 2008. Subscriber fee revenue increased 12%. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116850 <>Thu, 05 Nov 2009 09:35:47 EST[from Editor and Publisher] - The Wall Street Journal is unveiling a San Francisco Bay Area edition today (Nov. 5.) NASDAQ OMX is the launch's official sponsor thro...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116848Joan Voight <>Wed, 04 Nov 2009 22:58:05 EST[from Folio:] - After a much-hyped launch earlier this year, the magazine Purpose Driven Connection-published in partnership between Saddleback Church...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116847Joan Voight <>Wed, 04 Nov 2009 22:57:12 EST[from Advertising Age] - The type of show in which a commercial airs can hinder or help the effectiveness of that advertising, says new research from the ANA ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116845Joan Voight <>Wed, 04 Nov 2009 22:56:13 EST[from Adweek] - Hearst Magazines president Cathie Black, Time Inc. chairman Ann Moore and Wenner Media chairman Jann Wenner are having private talks a...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116846Joan Voight <>Wed, 04 Nov 2009 22:56:02 EST[from Mediaweek] - ABC will launch its new tool ABC Social: Episode Commentary on ABC.com this Saturday, Nov. 7. The debut coincides with the premiere of...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116844Joan Voight <>Wed, 04 Nov 2009 22:36:14 EST[from New York Observer] - A trio of under-30 former Wall Street analysts -- Ryan Klenovich, Jian Chai, and Steve DeWald -- plan to save the magazine business wi...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116843Joan Voight <>Wed, 04 Nov 2009 22:34:46 ESTHigher theatrical and cable TV financial results lifted News Corp. net income 11% to $571 million in the third quarter. Quarterly revenues were also higher: 9% to $1.04 billion. Cable network operating income -- the biggest contributor to operating income -- rose to $495 million from $350 million a year ago.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116835Wayne Friedman <wayne@mediapost.com>Wed, 04 Nov 2009 18:24:41 ESTTime Warner's total revenues, including its TV, filmed entertainment, publishing and AOL divisions, fell 6% in the third quarter of 2009 compared to the same period in 2008, declining from $7.58 billion to $7.13 billion. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116834Erik Sass <eriksass@mediapost.com>Wed, 04 Nov 2009 18:16:07 ESTClose on the heels of the announcement of a new round of layoffs, Time Inc. is also closing Fortune Small Business. A spinoff of Fortune magazine, FSB was published by Time Inc.'s Content Solutions custom-publishing division on behalf of American Express. The magazine will cease publication after its December issue. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116809Erik Sass <eriksass@mediapost.com>Wed, 04 Nov 2009 17:49:50 ESTSinclair Broadcast Group witnessed lower revenues in the third quarter -- with expectations that the fourth quarter will see a similar decline. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116828Wayne Friedman <wayne@mediapost.com>Wed, 04 Nov 2009 16:49:25 ESTABC took a big V-swing out of CBS' strong Tuesday lineup with its new "V" limited sci-fi series, earning a massive 5.0 in prelim Nielsen results. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116807Wayne Friedman <wayne@mediapost.com>Wed, 04 Nov 2009 16:30:08 ESTTo no one's surprise, Comcast Corp. executives would not discuss a possible multibillion deal for NBC Universal during in its third-quarter earnings call. But the company did have good news to report. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116820Wayne Friedman <wayne@mediapost.com>Wed, 04 Nov 2009 15:45:04 EST"Los Simuladores" (The Pretenders), the Mexican TV series produced by Sony Pictures Television, debuts in the U.S. Nov.15 on Cinelatino, a premium Spanish-language movie channel. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116787 <>Wed, 04 Nov 2009 11:47:51 ESTAnalysis by BIA/Kelsey indicates digital out-of-home (DOOH) ads will be the next major trend in local advertising. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116785 <>Wed, 04 Nov 2009 11:36:57 ESTFour sponsors of Univision's "Latin Grammy Awards" will return to the telecast -- Heineken, Verizon, McDonald's, and Hennessy -- while three new brands are coming on board for the 10-year-old awards program. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116783Wayne Friedman <wayne@mediapost.com>Wed, 04 Nov 2009 11:24:39 ESTPat Cuda will head up the Ann Arbor-based re:group media team as media director. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116782 <>Wed, 04 Nov 2009 11:05:54 ESTWith millions -- even tens or hundreds of millions -- at stake, clients want hard data showing that their budgets are being well spent. Cross-media analytics can calculate true payback of media investments. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116659John Bauschard <>Wed, 04 Nov 2009 07:30:03 EST[from The Hollywood Reporter] - It's history: Steve Martin and Alec Baldwin are joining forces to co-host the 82nd Annual Academy Awards. The only time two hosts have...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116780Joan Voight <>Tue, 03 Nov 2009 22:27:41 EST[from Advertising Age] - Vibe magazine is coming back from the dead on Dec. 8 with a buzzworthy cover subject: Chris Brown. In June, Brown pleaded guilty to a...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116779Joan Voight <>Tue, 03 Nov 2009 22:26:19 EST[from Mediaweek] - Bloomberg intends to make BusinessWeek bigger, glossier and more international. Chief content officer Norman Pearlstine promised his ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116778Joan Voight <>Tue, 03 Nov 2009 22:24:49 EST[from The Associated Press] - Tribune Co. wants to know if its papers, including the Chicago Tribune and Los Angeles Times, can do without content from the Associat...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116777Joan Voight <>Tue, 03 Nov 2009 22:23:31 EST[from Broadcasting and Cable] - Cablevision programming unit Rainbow grew ad revenue a stunning 18.2% in the third quarter. Rainbow houses AMC, WE tv, IFC and other ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116776Joan Voight <>Tue, 03 Nov 2009 22:18:14 EST[from Bloomberg] - Retailer Best Buy plans to compete with Apple's iTunes with a new online store for movies and television shows. The service will use ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116775Joan Voight <>Tue, 03 Nov 2009 22:17:14 ESTThis week brought more good news for radio from Nielsen, which analyzed behavioral data collected by the Council for Research Excellence. In several big cities in 2008, broadcast radio reached 77% of American adults every day, making it second only to television, which garnered 95% daily reach. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116763Erik Sass <eriksass@mediapost.com>Tue, 03 Nov 2009 17:56:31 ESTDiscovery Communications' U.S. Networks' saw a 5% rev increase in the third quarter, primarily driven by distribution and ad growth. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116762Wayne Friedman <wayne@mediapost.com>Tue, 03 Nov 2009 16:59:52 EST