http://www.mediapost.com/publications/ Must-read daily news for traditional media planning and sales professionals. en-us Copyright 2010 MediaPost Communications http://www.mediapost.com/rss Fri, 12 Mar 2010 17:12:03 EST 3D movies and film advertising are about to get a big boost, courtesy of three national theater chains -- AMC, Cinemark and Regal -- which formed Digital Cinema Implementation Partners in 2007 to create a network of digital 3D projectors. It will ultimately impact 14,000 theaters. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124207Erik Sass <eriksass@mediapost.com>Fri, 12 Mar 2010 16:53:39 ESTNBC efforts to lure back late prime-time viewers continue to be an uneven affair. "Parenthood" Is fairing well, but Jerry Seinfeld's "The Marriage Ref" is losing steam. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124208Wayne Friedman <wayne@mediapost.com>Fri, 12 Mar 2010 16:38:26 ESTESPN is debuting a Saturday programming block next month on ABC, frustrating affiliates that believe sports should still be a robust part of their agreement with the broadcast network. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124201David Goetzl <>Fri, 12 Mar 2010 15:03:13 ESTWendy Matney, director of digital marketing for USA Today, has created a marketing social media team and tapped Brian Dresher as manager, social media and digital partnerships. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124186 <>Fri, 12 Mar 2010 13:48:28 ESTDisney-ABC Domestic Television and Showtime Networks Inc. have entered into an exclusive agreement. As many as 35 of DreamWorks Studios' films will be theatrically released between 2010 and 2015 on the cabler. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124178 <>Fri, 12 Mar 2010 12:51:42 ESTFlo TV, a mobile broadcast TV category, has expanded its partnership with Turner Broadcasting to bring consumers CNN Mobile, a channel that includes programming from CNN/US, CNN International and HLN, as well as CNN.com content. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124177 <>Fri, 12 Mar 2010 12:48:13 ESTMulticultural advertising spending sank across the board in 2009 with one exception: cable TV advertising. But all other Spanish-language media sank, on average, 4.7%. African-American media spending sank at a faster rate than Spanish-language: 7.3% . http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124152Wayne Friedman <wayne@mediapost.com>Fri, 12 Mar 2010 11:09:06 ESTThe Weather Channel has signed a long-term agreement to continue licensing Invision's DealMaker integrated ad solutions system. TWC is looking to up its sales revenue while streaming operations through 2015. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124150Fern Siegel <>Fri, 12 Mar 2010 10:48:05 ESTNearly three years after introducing its average commercial minute ratings system as the currency for that national TV advertising marketplace, Nielsen Co. says it has made significant progress and improvements to its methods, some of which were not originally conceived to produce television audience ratings. But by its own admission, the system continues to "evolve" and is still less than completely accurate, even though billions of dollars of advertising buys are made on the estimates each year http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124140Joe Mandese <joe@mediapost.com>Fri, 12 Mar 2010 07:45:41 EST[from BandC] - The Senate Wednesday passed STELA, the five-year re-authorization of the satellite blanket distant signal license. It still has to be p...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124067Fern Siegel <>Thu, 11 Mar 2010 23:37:07 EST[from The New York Times] - Most of the big TV providers have signed on to a petition asking the government to revamp station retransmission rules, such as Cablevi...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124068Fern Siegel <>Thu, 11 Mar 2010 23:36:58 EST[from Yahoo Finance] - Pam Horan, president of the Online Publishers Association, said "advertising will continue to be a very important revenue stream but th...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124074Fern Siegel <>Thu, 11 Mar 2010 23:36:50 EST[from Reuters] - Moody's Investors Service changed its outlook on The New York Times Co (NYT.N) to stable, from negative, saying the newspaper publisher...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124079Fern Siegel <>Thu, 11 Mar 2010 23:36:42 EST[from Reuters] - Disney CEO Bob Iger said the company was keeping its options open for dealing with TV network ABC and its struggling news division, inc...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124070Fern Siegel <>Thu, 11 Mar 2010 23:36:34 ESTThe battle between incumbent radio ratings firm Arbitron and newcomer Nielsen brought another win for the latter this week, with Nielsen's announcement that it has signed Sunrise Broadcasting for its sticker-based diary ratings system serving mid-sized markets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124123Erik Sass <eriksass@mediapost.com>Thu, 11 Mar 2010 17:58:35 ESTMartha Stewart Living Omnimedia is rebranding one of its print magazines to bring it into alignment with non-print properties. Effective with its June issue, Body + Soul is getting a new title: Whole Living, which ties it more closely to several other MSLO media channels. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124119Erik Sass <eriksass@mediapost.com>Thu, 11 Mar 2010 17:53:03 ESTNew York Times CEO Arthur Sulzberger is keen to keep working with Google and insistent that the company will remain intact and not split apart. He's also eager to establish dual revenue streams. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124118David Goetzl <>Thu, 11 Mar 2010 17:27:14 ESTHBO is promoting its mini-series "The Pacific," a 10-episode mini-series companion piece to "Band of Brothers," via interactive kiosks placed in 16 World War II-themed museums. The show debuts March 14. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124124Aaron Baar <abaar01@comcast.net>Thu, 11 Mar 2010 16:49:10 ESTIn a world saturated with advertising and marketing messages, it is critical for marketers to unleash tightly executed conceptual creative across media platforms. Using one shop to produce the work is gaining momentum. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124122Steph Sebbag <>Thu, 11 Mar 2010 16:07:46 ESTConan O'Brien's "The Legally Prohibited From Being Funny on Television Tour" will appear in 32 cities, starting April 12. American Express will be the presenting sponsor of the tour. He'll tour nationwide - Seattle to New York to keep public until he determines his TV future. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124117Wayne Friedman <wayne@mediapost.com>Thu, 11 Mar 2010 15:15:05 ESTDominant kids' TV network group Nickelodeon is witnessing major pricing gains in the first quarter. The uptick comes as it presents a new programming slate to advertisers, which continues the strategy of skewing shows that embrace more than children. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124116Wayne Friedman <wayne@mediapost.com>Thu, 11 Mar 2010 15:06:13 ESTTwo mid-sized TV station groups, Lin TV and Fisher Communications, witnessed drops in revenue in their respective fourth-quarter financial periods -- with Lin TV getting the better results. Lin's digital returns soared, while Fisher's was flat. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124095Wayne Friedman <wayne@mediapost.com>Thu, 11 Mar 2010 11:39:37 ESTSony added several recent newspaper and magazine to the Reader Store. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124072 <>Thu, 11 Mar 2010 10:15:38 ESTDiscovery Communications named Luis Silberwasser to the new role of international head of content for Discovery Networks International, reporting to Mark Hollinger, president and CEO of the division. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124071 <>Thu, 11 Mar 2010 10:08:07 EST[from San Francisco Chronicle] - A court just ruled that the San Francisco Bay Guardian is entitled to half the advertising revenue of the rival SF Weekly to help colle...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124024Fern Siegel <>Wed, 10 Mar 2010 23:29:44 EST[from Click Z] - Searches for major U.S. broadcast news brands -- CNN, ABC, MSNBC, Fox, BBC -- fell across the board in February, according to data from...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124006Fern Siegel <>Wed, 10 Mar 2010 23:29:35 EST[from The New York Times] - Jon Meacham, editor of Newsweek, may add a television job to his magazine schedule. He is in final talks to be the co-host of a new PBS...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124017Fern Siegel <>Wed, 10 Mar 2010 23:29:26 EST[from Convenience Store News] - Nielsen Business Media has sold Convenience Store News, Convenience Store News for the Single Store Owner and their related products to...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124015Fern Siegel <>Wed, 10 Mar 2010 23:29:15 EST[from The Guardian] - Jonathan Miller, head of digital media at News Corporation, said "dual revenue streams" are likely to co-exist online, add the choice ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124000Fern Siegel <>Wed, 10 Mar 2010 23:29:04 ESTAs it begins its upfront pitch, Bravo said it is cooking up two more shows in the culinary genre and a new version of "Real Housewives" will stroll Rodeo Drive. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124060David Goetzl <>Wed, 10 Mar 2010 20:31:21 ESTAs expected, the unveiling of Apple's new iPad in January has triggered intense activity among newspaper and magazine publishers, which are rushing new digital versions of various publications tailored for the iPad to market. Conde Nast and Gannett Co. are among the first to get the new iPad versions of their publications out. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124059Erik Sass <eriksass@mediapost.com>Wed, 10 Mar 2010 17:29:52 ESTWith fans already creating their own "Lost" entertainment online, ABC has decided to jump into the act. The network is setting up a contest for fans to produce their own TV promo for the show. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124047Wayne Friedman <wayne@mediapost.com>Wed, 10 Mar 2010 16:54:19 ESTYouTube has begun a broad rollout of advertising to its mobile site -- displaying static banners at the top of its m.youtube.com home page, browsing pages and search results pages. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124052 <>Wed, 10 Mar 2010 16:47:31 ESTA few months after announcing a strategic partnership which would include the development of new program offerings, Triton Media and Jelli said they are syndicating two "crowd-sourced" broadcast radio programs utilizing Jelli's interactive social-media platform. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124042Erik Sass <eriksass@mediapost.com>Wed, 10 Mar 2010 16:26:55 ESTFox Cable Networks is testing a system that allows real-time switching of ads in video-on-demand programs, a technique known as dynamic ad insertion. It should help alter creative during a program's long run on a VOD lineup. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124039David Goetzl <>Wed, 10 Mar 2010 16:12:46 ESTCBS has been getting the best of NBC's late-night and 10 p.m. moves recently. For the last few days, "Letterman" has trumped "Leno" with better overall viewership. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124026Wayne Friedman <wayne@mediapost.com>Wed, 10 Mar 2010 13:15:09 ESTBarbie dolls aren't just for girls. Many fans of "Mad Men" may soon collect the Sterling Cooper set, available from the Barbie model collection this July. Creative director Don Draper, his wife Betty, ad agency partner Roger Sterling and office hottie Joan Holloway have been immortalized in silkstone. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124025Fern Siegel <>Wed, 10 Mar 2010 12:56:32 ESTBloomberg BusinessWeek is getting a major restructuring that will result in an estimated cut of 30 people. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124016 <>Wed, 10 Mar 2010 11:22:38 ESTRobert "Joe" Halderman, accused of trying to shake down $2 million from David Letterman to keep quiet about his sexual affairs with co-workers, pleaded guilty to attempted grand larceny. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123991 <>Wed, 10 Mar 2010 10:01:52 EST[from Mediaweek] - CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming of all 64 games of the NCAA men's ba...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123985Fern Siegel <>Tue, 09 Mar 2010 23:38:45 EST[from TV NewsCheck/AP] - Expect more fee disputes from local television stations on cable TV lineups. Broadcasters hurt by declining ad revenue are demanding mo...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123945Fern Siegel <>Tue, 09 Mar 2010 23:35:06 EST[from The Hollywood Reporter] - Six invited companies are expected to place updated offers for MGM by March 19, the newly set deadline on second-round bidding. Still, ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123952Fern Siegel <>Tue, 09 Mar 2010 23:34:58 EST[from PC World] - Sony will begin selling 3D TVs in Japan on June 10 and worldwide at about the same time. 3D support and other 3D-compatible home electr...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123954Fern Siegel <>Tue, 09 Mar 2010 23:34:50 EST[from Reuters] - The NFL has signed a four-year agreement with Verizon Wireless to show live games and highlights on mobile phones in a deal U.S. media ...http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123956Fern Siegel <>Tue, 09 Mar 2010 23:34:39 ESTMedia agency company GroupM has added TRA's Media TRAnalytics to its roster of research services. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123983 <>Tue, 09 Mar 2010 18:17:58 EST The official rate card figures compiled by PIB for 2009 put total consumer magazine ad revenues (including newspaper-distributed monthly and weekly magazines) at $21.1 billion, down 17.5% from $25.6 billion in 2008. Independent analysts peg it at more. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123982Erik Sass <eriksass@mediapost.com>Tue, 09 Mar 2010 18:16:21 ESTPublishers are keeping a sharp eye on Time Inc and Conde Nast's digital moves. The magazine world hopes digital readers and tablets will keep audiences hooked on a new platform. Unfortunately, a lot of energy is being directed at what might not save the medium after all. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123975Craig Pavia <>Tue, 09 Mar 2010 17:30:05 ESTThe launch of Nat Geo Wild March 29 in Fox Reality Channel's slot means advertisers have a quality option, according to the network's sales head. NGW will try to capitalize on people's fascination with the animal kingdom and maintain Reality's current reach of 50 million homes. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123955David Goetzl <>Tue, 09 Mar 2010 17:21:21 ESTWell after the Washington Mutual brand disappeared, integrated into Chase, it still adorned a marquee at Madison Square Garden. Now, WaMu has left the building. The WaMu signage is off the facade. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123960David Goetzl <>Tue, 09 Mar 2010 16:08:13 ESTTime Warner's Jeff Bewkes says the advertising business is good -- right now -- showing health cross-platform in TV to magazines. He also notes that media usage is up in all areas. TV hit its highest usage in five years, up 10%. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123947Wayne Friedman <wayne@mediapost.com>Tue, 09 Mar 2010 14:39:46 EST