With their heightened purchasing abilities and liberal spending habits, high-income income individuals are a fruitful demographic for marketers to target. Engage: Affluent details the essentials of developing and maintaining brand sophistication to gain the attention of this target audience.
This publication reaches out of both existing and up and coming luxury company executives. Within a month of its launch, over 20,000 brand marketers subscribed and read Engage:Affluent; this includes decision-makers for top brands such as BMW, Tiffany & Co, Louis Vuitton Moet Hennesey, Starwood Hotels, Tumi and many more.
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