Integrated with the MarketingDaily publication, Engage:Gen Y is a newsletter dedicated towards effective marketing to young adults (those roughly born between the early 1970s and the late 1990s). In this newsletter, MediaPost’s industry experts give readers inside information on both gaining and keeping positive brand attention from this age group.
With “Generation Y” ascending the ladders of the corporate world, Engage:Gen Y details why targeting this audience specifically is both necessary and fruitful for all types of industries.
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