Rather than getting consumers to purchase tangible goods, some of the world’s largest and longest-standing companies dedicate themselves to persuading consumers to contribute to causes. Dedicated to helping such organizations, Marketing: Causes discloses the essentials of enlisting consumers to join and contribute to philanthropic organizations.

Offering key advice for both profit and non-profit organizations, Marketing: Causes details the best online, mobile, and real-life marketing tips for organizations promoting causes. With expert advice from all viewpoints, this publication is contributed to and read by some of the world’s largest charity organization marketing heads.