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Marketing: Entertainment

When marketing an entertainment product, it is crucial that the consumer is captivated by the product’s advertising campaign. With Marketing: Entertainment, businesses learn how to convince an audience their product is entertaining with entertaining marketing strategies.

Read by head entertainment marketing agency executives, Marketing: Entertainment details each stage of entertainment advertising from pitch to close. Capitalizing on the industry’s technologically driven nature, Marketing: Entertainment stresses the importance of remaining in step with innovation; this publication exposes the marketing opportunities available in the latest technologies such as projection mapping, digital display, virtual shops, and more!




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