In capturing consumer attention, size and placement of advertisements are important; however, the most effective way to make a brand stick in a prospective customer’s mind is to have a creative advertising campaign. That's why the Creative Media Blog, a weekly newsletter published by MediaPost, highlights the media aspect of ad campaigns. Written by MediaPost’s Amy Corr, the newsletter discusses media strategies brands can use to make their advertisements stand out from competitors’.
Creative Media Blog discusses topics such as::
- Europe's use of advanced outdoor media compared to outdoor elements used
- Print ads that use sounds and smell to attract readers
- Product placement in music videos
- Ads developed specifically for YouTube