With web-enabled smartphones, tablets, and other portable devices, today’s technology has unleashed the mobile consumer. Now, advertisers must gain attention on portable screens less than half the size of most other stationary advertising spaces. So, how does one hit this new smaller, moving target? Mobile Insider yields the key to getting brand attention on even the smallest of screens, and shows how mobility can be used to a brand's advantage.
The Mobile Insider keeps marketing and media executives in step with the changing world of mobile advertising solutions. It provides information and analysis on breakthrough campaigns, brands, agencies, case studies, and the latest research in the field.
The Mobile Insider reveals surprising insights on:
- Best Practices for developing, running and tracking mobile campaigns
- Current analysis and data on the campaigns using mobile solutions
- Tracking major advertising categories using mobile CPG, Automotive, Travel, Entertainment, Financial, Technology, DTC
- Covering and evaluating emerging mobile platforms
- And so much more..
Frequency: Tue, Thu
Circulation: 20,000 subscribers
Rates: $2,850/day for exclusive takeover