This one-day conference is designed to provide advertisers, marketers, ad agency executives, and general industry practitioners an in-depth look into the emergence of the Internet as a powerful direct marketing vehicle. The conference will explore successes and challenges advertisers have experienced in delivering positive return on investment through use of interactive-based direct marketing techniques, methodology and the myriad of tools and technologies available from marketing services companies online. Discussed in-depth will be the effectiveness of performance marketing through use of multiple channels - Email, Search, Social networking, Mobile, and other practices. Each will be reviewed in detail shedding new light on ways to generate direct response from web-users using Co-Registration/Lead Generation, Affiliate Marketing, Cost-per-Lead, Cost-per-Acquisition, and other response calculators
The conference includes keynotes, main stage panel discussions, research presentations, Lunch & Breakfast presentations, and case studies - all covering the world of performance marketing and the new paradigm in direct response marketing. The day also provides for multiple networking opportunities, including a cocktail reception at the end of the day’s proceedings.
Location: San Francisco, CA
Sponsor/Exhibitor Info: For more information on sponsorships, please contact Jon Whitfield at 212-204-2025 or email@example.com
Audience:Marketing Executives, Brand Marketers, Creative Directors, Advertising Agency Executives, Content Producers, Marketing Decision Makers and Sellers, Media Buyers and Planners.