The only daily mailer of sharp-witted commentary on the world of TV, cable, radio, and print media.

As a media buyer, you are expected to find magic in a world that offers you much less than that. You are expected to find something different among media companies that feed the public the same thing with a different bag of chips week after week.

Well, here's how we see this publication. Someone needs to stand outside the conference room and question the status quo and demand to know why media companies think they can get by with mediocrity and very little product differentiation. Someone needs to point out that creativity and insight still has a place in newspapers, magazines, TV and other media. We'll try to point out the excellence that gets overlooked. And we can't seem to help pointing out the problems that need to be addressed to make the world even more safe for your client and its advertising effort.