http://www.mediapost.com/publications/ News and commentary for online media, marketing and advertising professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Mon, 08 Feb 2010 15:33:03 EST 2010: The year big brands phoned in their Super Bowl ads. It might explain why most men were pantsless. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122066Amy Corr <amyc@mediapost.com>Mon, 08 Feb 2010 14:45:26 ESTNetworked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast, to date-range analysis, and trending based on insights and keyword tag clouds. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122069Laurie Sullivan <editorial@mediapost.com>Mon, 08 Feb 2010 14:36:00 ESTSophie Kleber, experience lead at Brooklyn, NY-based Huge, will be Raw blogging from the Ted2010 conference in California from February 9-13, sharing her unfiltered thoughts and learnings as the conference progresses. You can follow her here. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122070John Capone <editorial@mediapost.com>Mon, 08 Feb 2010 14:32:05 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122010Laurie Sullivan <editorial@mediapost.com>Mon, 08 Feb 2010 13:46:55 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122011Laurie Sullivan <editorial@mediapost.com>Mon, 08 Feb 2010 13:44:09 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122012Laurie Sullivan <editorial@mediapost.com>Mon, 08 Feb 2010 13:42:04 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122013Laurie Sullivan <editorial@mediapost.com>Mon, 08 Feb 2010 13:39:42 ESTFollowing a renegotiation of an existing ad placement partnership, Facebook will no longer run Microsoft display ads on its popular social network. The two companies, have, however, expanded their search partnership, which is obviously good news for Microsoft's search engine Bing. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122061Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:27:27 ESTVideo network Digital Broadcasting Group has integrated Datran Media's Aperture digital audience measurement technology across its platform, the companies announced Monday. DBG's agency and brand clients will now have access to Aperture's data-driven audience measurement platform, and reporting and analytics capabilities. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122060Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:25:41 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122059Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:19:06 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122058Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:17:43 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122057Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:16:12 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122056Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:14:53 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122055Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:13:32 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122054Gavin O'Malley <gavin@mediapost.com>Mon, 08 Feb 2010 13:08:23 ESTThree numbers: 90; 10; 0. 90 is the percent of total time spent on an email campaign during which email marketers work on getting that campaign out the door. 10 is the percent of time spent in reporting and analysis. And zero is the amount of time most marketers spend figuring out how to optimize a program. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122046David Baker <editorial@mediapost.com>Mon, 08 Feb 2010 13:00:46 ESTAt 8:30 a.m. Friday I swooped into The Princeton Club for The Social Media Society's contribution to Social Media Week New York: "Social Media Marketing and Millennials," an interactive focus group moderated by Doug Akin, ringleader and Chief Engagement Officer at Mr. Youth. Akin was actually the last to arrive, which no doubt had the coffee stinging Society founder Persia Tatar's belly a bit, but he had good reason for his late entry: he'd gone to the wrong Ivy League Club. How did he straighten himself out? "I saw a bunch of people from Mr. Youth checking into The Princeton Club on Foursquare." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122036Kelly Samardak <kelly@mediapost.com>Mon, 08 Feb 2010 11:59:05 ESTSophie Kleber, experience lead at Brooklyn, NY-based Huge, will be Raw blogging from the Ted2010 conference in California from February 9-13, sharing her unfiltered thoughts and learnings as the conference progresses. You can follow her here. http://blogs.mediapost.com/raw/?p=1814John Capone <editorial@mediapost.com>Mon, 08 Feb 2010 11:48:53 ESTCompetition is heating up in the social location space, with companies like Yelp, Gowalla and Foursquare recently raising fresh capital and adding new features and partners. And then there's Google, entering the fray with tools like Near Me Now and Latitude. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121970Mark Walsh <editorial@mediapost.com>Mon, 08 Feb 2010 07:15:07 ESTSocial networking site Tagged.com has agreed to destroy email addresses it collected from users who allegedly were duped into sharing their contact lists. The company also promised to provide all U.S. users with a "clear and conspicuous" means to cancel their accounts. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121963Wendy Davis <wdavis@mediapost.com>Mon, 08 Feb 2010 07:15:07 ESTThrough an alliance with The Nielsen Co., mobile ad exchange Mobclix will give mobile advertisers and publishers the ability to target specific audiences based on their lifestyles, buying habits, media preferences and openness to adopting new technologies. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121993Mark Walsh <editorial@mediapost.com>Mon, 08 Feb 2010 07:15:07 ESTInitiative has appointed Rachel Krouse as senior vice president and director at Prophesee, it's social media focused division.krouse had previously been the practice lead in social media at IPG's Emerging Media Lab. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122022 <editorial@mediapost.com>Sun, 07 Feb 2010 23:59:30 ESTHell froze over Sunday night just as Google Chief Executive Officer Eric Schmidt said it would in a tweet on Twitter. About half way through the third quarter of Super Bowl XLIV, the Mountain View, Calif., search engine ran an ad titled "Parisian Love." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122014Laurie Sullivan <editorial@mediapost.com>Sat, 06 Feb 2010 20:30:38 ESTToyota will broadcast an interview on Digg that gives community members an opportunity to ask questions about the recalls stemming from sudden-acceleration problems on some cars. The live stream set to air Monday will run on Digg Dialogg. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121962Laurie Sullivan <editorial@mediapost.com>Fri, 05 Feb 2010 20:26:58 ESTThe momentum around local and mobile search continues to grow. After working on a tighter integration with social media, Citysearch finally launched Twitter and Facebook feeds into the listing to provide people who come to the Web site the ability to get news and reviews about a specific local business in real time through status updates and live tweets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121994Laurie Sullivan <editorial@mediapost.com>Fri, 05 Feb 2010 20:26:38 EST