http://www.mediapost.com/publications/ News and commentary for online media, marketing and advertising professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Sat, 07 Nov 2009 13:33:02 EST An arbitrator has rejected controversial talk show host Glenn Beck's contention that the domain name glennbeckrapedandmurderedayounggirlin1990.com infringes his trademark. World Intellectual Property Organization arbitration panelist Frederick Abbott ruled Friday that the less-than-flattering domain name was protected by fair use principles because the URL, when combined with the site's content, constitutes protected speech. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116991Wendy Davis <wdavis@mediapost.com>Fri, 06 Nov 2009 19:24:49 ESTAs the adoption of video platforms proliferates beyond the realm media and entertainment, Brightcove and Ooyala remain the vendors to beat, according to a new Forrester Research report. The two, "lead the pack with their end-to-end product offerings that target organizations of all sizes," according to Forrester senior analyst and report author Bobby Tulsiani. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116994Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 19:24:06 ESTFacebook is cracking down on companies that make scam offers in third-party applications as part of its broader effort to police deceptive advertising on the site. The move comes amid rising controversy surrounding networks that provide offers through social gaming apps on Facebook and other properties that entice people into paying for services or subscriptions with bogus come-ons. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117005Mark Walsh <editorial@mediapost.com>Fri, 06 Nov 2009 18:19:14 ESTMusic fans often lament that Apple Corps. has so far refused to allow Beatles songs to be sold as digital downloads. So when BlueBeat.com started offering downloads of Beatles tracks last week, observers immediately wondered how the site could have secured the rights to the tracks. The answer soon emerged: BlueBeat didn't own the rights to the catalog. Instead, the company said it used "psycho-acoustic simulation" to rerecord the originals. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117004Wendy Davis <wdavis@mediapost.com>Fri, 06 Nov 2009 18:16:24 ESTAhead of its expected year-end split from Time Warner, AOL on Friday announced the completion of its financial leadership team. As such, Mike Suffredini has joined AOL as vice president and treasurer, while Eoin Ryan is joining as vice president of investor relations. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117003Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 18:03:11 ESTElectronic Arts yesterday launched a social extension of one of its hit properties of 2009, Spore, with the Facebook game "Spore Island," which allows players to create and evolve a creature on their own personal island, and then send their creature to their friends' islands for a Darwinian competition where the most efficient creature ends up on top. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116983Shankar Gupta <shankar@mediapost.com>Fri, 06 Nov 2009 15:45:10 ESTFrom the mailbag: Hi, I'm a developer trying to gain traction in both the agency and publishing worlds. I have a product that I think can make a real difference in how the business works, but getting traction isn't easy. This may seem like Sales 101, but please share any tips for getting me in the door. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116980Amy Auerbach and Jason Krebs <editorial@mediapost.com>Fri, 06 Nov 2009 15:30:56 ESTI'm still debating what to do about tonight since I usually treat Friday as Myday, but the fact that it is a Verizon party could make it relevant to you mobile marketing types, so I'm conflicted. Anyway, you'll know what I decide on Monday. Last night, however, I rallied to attend the launch party thrown for eMediaVitals.com, the SRDS (which makes me think of Sustained Silent Reading, but it's not)Interactive Advertising Directory, and the "Vital Signs Report," at Social, a hop skip and a jump from Times Square, and a place rife with fratmosphere.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116977Kelly Samardak <kelly@mediapost.com>Fri, 06 Nov 2009 15:15:41 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116970Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:22 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116971Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:22 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116974Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:22 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116975Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:08 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116976Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 14:52:08 ESTWho really owns the privacy relationship with users? Increasingly, most players in the ad technology game are recognizing how much of the debate over personal profiling and tracking is going to come down to sheer communication skills. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116973Steve Smith <popeyesmith@comcast.net>Fri, 06 Nov 2009 14:45:11 ESTNatural Language Processing (NLP) technology has become the framework for a platform that will support a series of services, measurement, social monitoring, and brand planning tools, such as widgets and reporting dashboards, to desktop gadgets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116982Laurie Sullivan <editorial@mediapost.com>Fri, 06 Nov 2009 14:36:50 ESTThe numbers are in. The National Retail Federation (NRF) is, not surprisingly, predicting another dip in holiday spending in 2009, starting with an 1% drop in sales during the eighth-largest U.S. spending holiday, Halloween. It's a dismal outlook for marketers, but one that doesn't have to leave us scratching our heads and biting our nails until the actual sales figures are reported. Even with dour consumer spending and strained marketing budgets, smart marketers can adjust their marketing strategies to divert search traffic from rivals and gain an online competitive advantage. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116972Stephen DiMarco <editorial@mediapost.com>Fri, 06 Nov 2009 14:31:00 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116963Laurie Sullivan <editorial@mediapost.com>Fri, 06 Nov 2009 14:00:31 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116964Laurie Sullivan <editorial@mediapost.com>Fri, 06 Nov 2009 14:00:31 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116965Laurie Sullivan <editorial@mediapost.com>Fri, 06 Nov 2009 14:00:31 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116967Laurie Sullivan <editorial@mediapost.com>Fri, 06 Nov 2009 14:00:31 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116968Laurie Sullivan <editorial@mediapost.com>Fri, 06 Nov 2009 14:00:31 ESTWe are closing in on the end of 2009, and if this year is anything like years past (Q4 2008 aside), we should soon see advertisers asking for advice on smart ways to spend incremental budgets before year-end. If you are a retailer, you'll have no problem identifying qualified search marketing opportunities for incremental spending. But for advertisers in most other categories, the economics and scale for search marketing in the holiday period are not necessarily improved. For some categories like travel, for example, the fourth quarter is a seasonally weak time period. If your search campaign is fully scaled, what are the next most efficient opportunities you can explore? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116961Matt Greitzer <editorial@mediapost.com>Fri, 06 Nov 2009 13:45:17 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116966Gavin O'Malley <gavin@mediapost.com>Fri, 06 Nov 2009 13:08:53 ESTWhen advertisers come in to purchase any type of advertising they are excited and motivated, as they should be -- and it is these feelings that can make them delusional about a realistic ROI. It is our job as publishers, networks, and affiliates to explain rationally what the ROI will actually (should) be. If we are not upfront and honest about these things, we will be setting ourselves up for failure, because we are allowing advertisers to retain their delusional thoughts. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116932John Hayes <editorial@mediapost.com>Fri, 06 Nov 2009 11:45:39 ESTOne of my strengths as a marketer is my outward focus. I love to evangelize and sell the dream. But that's only half the game. The other half is focusing inward. It's critical to pay equal attention to the gears that make the machine run, and ensure they're properly oiled. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116934Max Kalehoff <editorial@mediapost.com>Fri, 06 Nov 2009 11:15:20 EST