http://www.mediapost.com/publications/ News and commentary for online media, marketing and advertising professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Fri, 03 Jul 2009 14:58:56 EST For the fifth time since May, Google has been sued for trademark infringement on AdWords. Like other recent cases, this lawsuit, brought by computer software company Ascentive, alleges that Google wrongly allowed other companies to use Ascentive's trademarks to trigger pay-per-click search ads. But this latest action has an additional wrinkle: Ascentive also alleges that Google wrongly removed the company from the organic results listings. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108953Wendy Davis <wdavis@mediapost.com>Fri, 03 Jul 2009 07:00:44 ESTConfirming the need to move more toward real-time search, Microsoft began indexing Twitter streams to serve up on its search engine Bing. Microsoft is hardly the first to serve up Tweets in search results. A host of others have tapped into Twitter through application programming interfaces (APIs) to pull in Twitter streams, too. Some lesser-known search engines include Search3.com and Spezify.com. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109132Laurie Sullivan <editorial@mediapost.com>Fri, 03 Jul 2009 07:00:44 EST(Oh, and what the cow eats, too). Chew on this at your weekend barbecue. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109155George Simpson <editorial@mediapost.com>Fri, 03 Jul 2009 07:00:44 ESTNude and explicit photographs have become more common on Twitter. While the site has begun to gain momentum for marketing and customer service departments looking to promote products and services, or connect with customers, it has taken a bit of a dark turn into the world of spam, pornography and escort services. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109159Laurie Sullivan <editorial@mediapost.com>Thu, 02 Jul 2009 21:45:56 ESTA federal judge in Los Angeles has finally cleared Lori Drew in the emotionally charged MySpace suicide case. Judge George Wu dismissed the charges today, ruling that the prosecutor hadn't proven that Drew violated the Computer Fraud and Abuse Act beyond a reasonable doubt. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109154Wendy Davis <wdavis@mediapost.com>Thu, 02 Jul 2009 19:00:57 ESTFriday Winamp launched the latest version of the Winamp Media Player, Winamp 5.56. The new version boasts of a bunch of new features, including, most natably, the oddly named Winamp Orgler. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109158 <editorial@mediapost.com>Thu, 02 Jul 2009 18:50:32 ESTRecently, we ran a series of tests to evaluate how well on-air program promotions do at actually driving viewers to watch specific television shows. We analyzed anonymous set-top-box data through TNS's Infosys Media System. The results we found were pretty enlightening, so I thought that I would share some of them with you today. Here are findings related to viewer responsiveness to on-air promos for NBC's "Parks and Recreation" from this past spring, which were quite representative for the dozens of shows that we have looked at.... http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109128Dave Morgan <dave@simulmedia.com>Thu, 02 Jul 2009 18:45:42 EST FierceMobileContent points to a teaser video on the BlackBerry Web site suggesting Research in Motion is teaming with Irish megaband U2 on the release of a "mobile album." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109157 <editorial@mediapost.com>Thu, 02 Jul 2009 18:41:36 ESTIt's musical chairs over at Paris-based video-sharing hub Dailymotion where, less than three months after naming Ian Brotherston as CEO, Cedric Tournay has come on to replace Brotherston. But, while there was never any mention of Brotherston's "interim" status in April, his time at the top was always understood to be short-lived, a company spokesman said. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109151Gavin O'Malley <gavin@mediapost.com>Thu, 02 Jul 2009 17:14:59 ESTAre people social networking at work? More than half (55%) of office workers with Web access have at least one social networking account, but only 43% use it at work, and typically for less than 30 minutes per day, according to a new survey by WorkPlace Media. It might please employers to know workers aren't hanging out on MySpace or Facebook all day, but social media advertisers probably won't be overjoyed. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109046Mark Walsh <editorial@mediapost.com>Thu, 02 Jul 2009 16:23:42 ESTAn appellate court in California has dismissed four lawsuits against MySpace filed by teen girls who were assaulted by men they met through the site. The court ruled that MySpace is immune from liability under the Communications Decency Act, which protects Web sites from lawsuits when people use the sites to facilitate crime. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109121Wendy Davis <wdavis@mediapost.com>Thu, 02 Jul 2009 15:35:32 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109129Laurie Sullivan <editorial@mediapost.com>Thu, 02 Jul 2009 15:01:01 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109131Laurie Sullivan <editorial@mediapost.com>Thu, 02 Jul 2009 15:01:01 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109133Laurie Sullivan <editorial@mediapost.com>Thu, 02 Jul 2009 15:01:01 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109135Laurie Sullivan <editorial@mediapost.com>Thu, 02 Jul 2009 15:01:01 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109138Laurie Sullivan <editorial@mediapost.com>Thu, 02 Jul 2009 15:01:01 ESTEven television has a long tail, and broadcasters had better embrace it. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109122Diane Mermigas <dmermigas@mediapost.com>Thu, 02 Jul 2009 14:52:06 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109124Ross Fadner <ross@mediapost.com>Thu, 02 Jul 2009 14:45:47 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109125Ross Fadner <ross@mediapost.com>Thu, 02 Jul 2009 14:45:47 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109123Ross Fadner <ross@mediapost.com>Thu, 02 Jul 2009 14:15:57 ESTThe new realities of our current economy have impacted many sectors, and the changes make it more important than ever to market smarter. Based on research into market trends and feedback from our customers, here are recommendations to achieve marketing success for the rest of 2009. All of these recommendations have something in common: better decision-making when it comes to marketing choices. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108987Angela Hribar <editorial@mediapost.com>Thu, 02 Jul 2009 14:15:18 ESTShould you open the doors to the Web analytics tool, let everybody do their own analysis and draw their own conclusions? Or should you retain tight control over the data and spoon-feed those who initially showed no or little interest in the process, but are only looking for numbers to support their conclusion-du-jour? The answer is yes; each in their own time. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109119Jim Sterne <editorial@mediapost.com>Thu, 02 Jul 2009 13:45:49 ESTAs we move into the July Fourth holiday weekend, I am determined to shed my recent grumpiness over crappy mobile Web pages, ham-handed 2D code executions (I got a lot of mail on that one!) and the weirdness caused by tossing Google AdSense into any old mobile app. Here then, for a holiday respite from my usual crankiness, I join the legions of cheerleaders for a patriotic weekend of mobile boosterism. No whining. No complaining. Here are things that make me proud to be a mobilista. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109118Steve Smith <popeyesmith@comcast.net>Thu, 02 Jul 2009 13:30:34 ESTI am tired of listening to the same tired ideas. As creativity coach Julie Cameron once said, "Nothing dies harder than a bad idea." Here are the four worst arguments in our industry that need to be left for dead in a ditch somewhere.... http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109113David Koretz <editorial@mediapost.com>Thu, 02 Jul 2009 13:15:19 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109115Ross Fadner <ross@mediapost.com>Thu, 02 Jul 2009 13:04:28 ESTAs marketers, we get so wrapped up in the daily issues of email, such as promotions, deliverability and list growth, that we often don't see all the ways email can help meet other departmental goals and objectives. As the point people for email in our companies, we need to find opportunities in other departments where email can drive value and achieve business objectives. The following are just a few examples of areas where you can use email to help other departments achieve their business goals http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109114Loren McDonald <editorial@mediapost.com>Thu, 02 Jul 2009 13:00:04 ESTAccording to Michael Pachter, an analyst at Wedbush Morgan, used game sales account for one-third of the total game sales in a year, coming in at over 100 million units as a $2 billion industry. He claims that game publishers shouldn't worry, though, as these sales occur outside of a new game's launch window and the practice actually drives new game sales by providing additional funds to a potential buyer. While the numbers are very interesting, I disagree with Pachter's analysis. Publishers should look at used game sales as two billion dollars of unrealized profits. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109085Josh Lovison <editorial@mediapost.com>Thu, 02 Jul 2009 12:17:22 ESTIn the future, everyone will be world-famous for 15 minutes"-- Andy Warhol, 1968When Warhol made his oft-quoted prediction, he was referring to the ability of media to push anyone into the bright glare of the spotlight for a fleeting brush with celebrity. What he couldn't have anticipated was the strange twist the Web would throw on this issue. Viral fame doesn't depend on tightly controlled channels like newspapers and TV networks; it seeps, oozes and sometimes gushes, propelled by users. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109086Gord Hotchkiss <editorial@mediapost.com>Thu, 02 Jul 2009 10:30:37 ESTComing off of yet another Cannes Lions Festival I didn't go to, and another OMMA Social that I did -- events that, for me, were interspersed with dozens of tweets sent and received, blog posts posted and consumed and apps perused -- it's becoming clearer and clearer how far we've left behind the world of tag lines and print ads and big-budget commercials and emerged into a new era, in which technology has become the new creativity. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109060Catharine P. Taylor <editorial@mediapost.com>Wed, 01 Jul 2009 16:30:57 ESTFree paint. Colives. Audrina Patridge eats burgers the way all women do: in a bikini, one-handed and on her side. Let's launch! http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109049Amy Corr <amyc@mediapost.com>Wed, 01 Jul 2009 15:45:12 ESTMore budgets are being allocated to behavioral retargeting rather than ad networks because retargeting conversion rates are higher, according to Ross Geier, Didit's vice president of business development. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038Laurie Sullivan <editorial@mediapost.com>Wed, 01 Jul 2009 12:45:15 ESTRecent headlines regarding the online video industry have been contradictory, to say the least. One day, Hulu is the greatest thing for online advertising since the 468; the next it's time to bring out the pay-per-view model. There is no doubt that long-form video has a robust future on the Web, but for that future to be advertising-supported, a critical element needs to be thrown in the advertising mix: data. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108984Mark Zagorski <editorial@mediapost.com>Tue, 30 Jun 2009 16:00:51 ESTHot in the city! Hot in the city to.. day. Today! People, it's hot out there on the grimy (yes grimy, I think I walked by about eight piles of garbage, saw 10 people litter, and watched about four people nodding out in Union Square Park)streets of this fine City of New York. You can thank me later for bringing the sun back with me from the beach, which is where I was all last week. And you don't have to ask twice -- I actually did miss you. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108960Kelly Samardak <kelly@mediapost.com>Tue, 30 Jun 2009 13:45:38 ESTOften the best way to promote a movie or product is the most obvious route. Case in point: a campaign for the Disney/Pixar movie "Up." The film follows a crotchety old man who travels to South America in a floating house, Disney/Pixar promoted the movie with a Zeppelin airship. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108878Amy Corr <amyc@mediapost.com>Mon, 29 Jun 2009 16:03:19 EST http://blogs.mediapost.com/raw/?p=1425Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 17:23:59 EST http://blogs.mediapost.com/raw/?p=1424Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 17:10:00 EST http://blogs.mediapost.com/raw/?p=1423Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 17:02:46 EST http://blogs.mediapost.com/raw/?p=1422Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 16:48:47 EST http://blogs.mediapost.com/raw/?p=1421Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 16:21:47 EST http://blogs.mediapost.com/raw/?p=1420Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 15:45:39 EST http://blogs.mediapost.com/raw/?p=1419Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 15:38:56 EST http://blogs.mediapost.com/raw/?p=1418Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 15:24:56 EST http://blogs.mediapost.com/raw/?p=1417Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 15:16:29 EST http://blogs.mediapost.com/raw/?p=1416Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 15:01:02 EST http://blogs.mediapost.com/raw/?p=1415Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 14:51:08 EST http://blogs.mediapost.com/raw/?p=1414Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 14:32:53 EST http://blogs.mediapost.com/raw/?p=1413Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 14:30:04 EST http://blogs.mediapost.com/raw/?p=1412Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 13:01:09 EST http://blogs.mediapost.com/raw/?p=1411Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 12:39:07 EST http://blogs.mediapost.com/raw/?p=1410Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 12:23:10 EST http://blogs.mediapost.com/raw/?p=1409Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 12:07:48 EST http://blogs.mediapost.com/raw/?p=1408Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 12:03:00 EST http://blogs.mediapost.com/raw/?p=1407Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 11:55:08 EST http://blogs.mediapost.com/raw/?p=1406Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 11:47:54 EST http://blogs.mediapost.com/raw/?p=1405Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 11:42:34 EST http://blogs.mediapost.com/raw/?p=1404Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 11:24:21 EST http://blogs.mediapost.com/raw/?p=1403Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 11:11:15 EST http://blogs.mediapost.com/raw/?p=1402Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 11:09:32 EST http://blogs.mediapost.com/raw/?p=1401Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 11:04:21 EST http://blogs.mediapost.com/raw/?p=1400Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 10:58:48 EST http://blogs.mediapost.com/raw/?p=1399Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 10:55:58 EST http://blogs.mediapost.com/raw/?p=1398Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 10:46:26 EST http://blogs.mediapost.com/raw/?p=1397Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 10:31:10 EST http://blogs.mediapost.com/raw/?p=1396Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 10:15:44 EST http://blogs.mediapost.com/raw/?p=1395Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 10:05:38 EST http://blogs.mediapost.com/raw/?p=1394Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 10:03:08 EST http://blogs.mediapost.com/raw/?p=1393Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 09:59:21 EST http://blogs.mediapost.com/raw/?p=1392Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 09:53:38 EST http://blogs.mediapost.com/raw/?p=1391Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 09:53:35 EST http://blogs.mediapost.com/raw/?p=1390Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 09:47:23 EST http://blogs.mediapost.com/raw/?p=1389Mark Walsh <editorial@mediapost.com>Tue, 23 Jun 2009 09:23:53 EST http://blogs.mediapost.com/raw/?p=1388Joe Mandese <joe@mediapost.com>Tue, 23 Jun 2009 09:14:24 ESThttp://www.mediapost.com/blogs/digital_frontier/?p=Notes From the Digital Frontier <editorial@mediapost.com>Mon, 22 Jun 2009 10:45:16 ESThttp://www.mediapost.com/blogs/digital_frontier/?p=Notes From the Digital Frontier <editorial@mediapost.com>Mon, 22 Jun 2009 10:45:16 ESThttp://www.mediapost.com/blogs/digital_frontier/?p=Notes From the Digital Frontier <editorial@mediapost.com>Mon, 22 Jun 2009 10:45:16 ESThttp://www.mediapost.com/blogs/digital_frontier/?p=Notes From the Digital Frontier <editorial@mediapost.com>Mon, 22 Jun 2009 10:45:16 EST http://blogs.mediapost.com/raw/?p=1387Mark Walsh <editorial@mediapost.com>Wed, 17 Jun 2009 17:14:00 EST http://blogs.mediapost.com/raw/?p=1386Mark Walsh <editorial@mediapost.com>Wed, 17 Jun 2009 16:55:17 EST http://blogs.mediapost.com/raw/?p=1385Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 16:54:14 EST http://blogs.mediapost.com/raw/?p=1384Gavin O'Malley <gavin@mediapost.com>Wed, 17 Jun 2009 16:46:56 EST http://blogs.mediapost.com/raw/?p=1383Mark Walsh <editorial@mediapost.com>Wed, 17 Jun 2009 16:34:16 EST http://blogs.mediapost.com/raw/?p=1382Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 16:22:55 EST http://blogs.mediapost.com/raw/?p=1381Mark Walsh <editorial@mediapost.com>Wed, 17 Jun 2009 16:18:47 EST http://blogs.mediapost.com/raw/?p=1380Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 15:55:55 EST http://blogs.mediapost.com/raw/?p=1379Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 15:33:41 EST http://blogs.mediapost.com/raw/?p=1378Gavin O'Malley <gavin@mediapost.com>Wed, 17 Jun 2009 15:23:58 EST http://blogs.mediapost.com/raw/?p=1377Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 14:55:52 EST http://blogs.mediapost.com/raw/?p=1376Gavin O'Malley <gavin@mediapost.com>Wed, 17 Jun 2009 14:18:34 EST http://blogs.mediapost.com/raw/?p=1374Gavin O'Malley <gavin@mediapost.com>Wed, 17 Jun 2009 12:49:31 EST http://blogs.mediapost.com/raw/?p=1373Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 12:47:53 EST http://blogs.mediapost.com/raw/?p=1372Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 12:41:34 EST http://blogs.mediapost.com/raw/?p=1371Mark Walsh <editorial@mediapost.com>Wed, 17 Jun 2009 12:40:31 EST http://blogs.mediapost.com/raw/?p=1370Gavin O'Malley <gavin@mediapost.com>Wed, 17 Jun 2009 12:30:49 EST http://blogs.mediapost.com/raw/?p=1369Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 12:29:19 EST http://blogs.mediapost.com/raw/?p=1368Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 12:20:33 EST http://blogs.mediapost.com/raw/?p=1367Mark Walsh <editorial@mediapost.com>Wed, 17 Jun 2009 12:19:49 EST http://blogs.mediapost.com/raw/?p=1366Gavin O'Malley <gavin@mediapost.com>Wed, 17 Jun 2009 11:50:51 EST http://blogs.mediapost.com/raw/?p=1365Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 11:50:50 ESTFew statements about the power of social media could have been more impactful than the one made by the State Dept. to Twitter. The microblogging service was asked by U.S. government officials not to go down for maintenance as it had planned, because people protesting in Iran were relying on tweets to inform the outside world. Overnight, all of the arguments and silly rants about how Twitter was a vehicle for navel gazing and mundane reports, a cocktail party where everyone was shouting and nobody was listening, seemed to fall away. Evan Williams and Biz Stone could harldy have asked for a stronger endorsement if they paid for one (you didn't, did you, guys?) http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108150OMMA Editors <editorial@mediapost.com>Wed, 17 Jun 2009 11:36:19 EST http://blogs.mediapost.com/raw/?p=1364Joe Mandese <joe@mediapost.com>Wed, 17 Jun 2009 11:28:52 EST