http://www.mediapost.com/publications/ News and commentary for online media, marketing and advertising professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Tue, 02 Dec 2008 02:12:00 EST The Advanced Television Systems Committee, an industry organization responsible for setting standards for digital television, said Monday it has approved proposed specifications for mobile digital television, which are eligible to become the industry standard. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95769Erik Sass <eriksass@mediapost.com>Mon, 01 Dec 2008 17:54:18 ESTThe ATandT-backed think tank Future of Privacy Forum has launched its first initiative: a campaign warning consumers how search engines store their queries and marketers use online cookies. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95766Wendy Davis <wdavis@mediapost.com>Mon, 01 Dec 2008 16:15:06 ESTIn an industry where the "Wanamaker" question hovers over the creation of every media plan seeking to target a brand's message to the right consumer -- and the selection of media to achieve that goal -- the notion that "50% of a media buy is wasted, but which half?" seems to be more relevant today than when first quoted in the late 1800s. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95751Scott Ferber <editorial@mediapost.com>Mon, 01 Dec 2008 13:30:24 ESTYou've heard the news and know the drill: in lean times, marketers must jettison any extra ballast that adds weight to the balloon. What this means depends on what your marketing mix is, what your competitors are doing, and the degree to which you can get more done for less. But there are certain principles that apply to any kind of business doing online marketing: here they are. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95750Steve Baldwin <editorial@mediapost.com>Mon, 01 Dec 2008 12:45:40 ESTWhile many of us cooked a Thanksgiving turkey last week, there are signs that many retailers have already started cooking the golden goose -- the email goose. Email is a wonderful tool -- measurable, cost-effective, easily deployable and convenient -- all gold in the marketing world. My guess is you agree, or you wouldn't read this column. However, as the economy falters it is easy to lose track of the fact that while email is a wonderful relationship-building tool, it can do major damage when used incorrectly. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95748Jordan Ayan <editorial@mediapost.com>Mon, 01 Dec 2008 12:02:58 ESTAs we guide our businesses in today's market, and new relationships are forged between media and marketing, branding and performance, science and art, age-old conversations on media and consumer marketing practices have gotten much more interesting. There is just more to consider -- no matter how singular your objective. And, with a more expansive take on conventions and practices, passions ignite. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95705Kendall Allen <editorial@mediapost.com>Mon, 01 Dec 2008 11:45:41 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95732Ross Fadner <ross@mediapost.com>Mon, 01 Dec 2008 11:15:11 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95695Ross Fadner <ross@mediapost.com>Mon, 01 Dec 2008 11:15:11 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95696Ross Fadner <ross@mediapost.com>Mon, 01 Dec 2008 11:15:11 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95733Ross Fadner <ross@mediapost.com>Mon, 01 Dec 2008 11:15:11 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95697Ross Fadner <ross@mediapost.com>Mon, 01 Dec 2008 11:15:11 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95734Ross Fadner <ross@mediapost.com>Mon, 01 Dec 2008 11:15:11 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95735Ross Fadner <ross@mediapost.com>Mon, 01 Dec 2008 11:15:11 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95699Ross Fadner <ross@mediapost.com>Mon, 01 Dec 2008 11:15:11 ESTIt is easy to get drawn into fear and panic in these times of economic turmoil. Marketers at many companies will feel pressure to cut their http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95336R.J. Lewis <editorial@mediapost.com>Mon, 01 Dec 2008 09:30:30 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95694 <editorial@mediapost.com>Mon, 01 Dec 2008 09:20:30 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95693 <editorial@mediapost.com>Mon, 01 Dec 2008 09:10:30 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95692 <editorial@mediapost.com>Mon, 01 Dec 2008 09:00:30 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95691 <editorial@mediapost.com>Mon, 01 Dec 2008 08:50:30 ESTA California court has dismissed a lawsuit against Google and Yahoo for displaying "illegal" gambling ads in search results. California Superior Court Judge Richard Kramer ruled that search engines are immune from liability based on the federal Communications Decency Act, which shields Web sites from liability for material provided by outside companies. Kramer also ruled that there was no reason to issue an injunction against the companies because they had already stopped accepting gambling ads in the U.S.http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95591Wendy Davis <wdavis@mediapost.com>Mon, 01 Dec 2008 08:40:30 ESTThe Think Eco-Logical initiative, a program supported by IT professionals across multiple industries, has launched to educate enterprises and organizations on combining environmental concerns with intelligent business management. The core theme of the Think Eco-Logical movement addresses both the environmental side of IT sustainability imperatives, and the economics of achieving environmental efficiencies. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95690Gavin O'Malley <gavin@mediapost.com>Mon, 01 Dec 2008 08:30:30 ESTIn a blow to the record industry's anti-piracy lawsuits, a federal judge has ruled that Boston University need not disclose identities associated with IP addresses. Judge Nancy Gertner in Boston quashed a subpoena for information about the IP addresses. "The university has adequately demonstrated that it is not able to identify the alleged infringers with a reasonable degree of technical certainty," she wrote.http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95689Wendy Davis <wdavis@mediapost.com>Mon, 01 Dec 2008 08:20:30 ESTcomScore, in an overnight report, said that for the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95706Jack Loechner <jack@mediapost.com>Mon, 01 Dec 2008 08:15:14 ESTContent management company Localeze will unveil a plan today to populate niche search engine GetFave.com with more than 15 million business listings. The deal is intended to support consumers looking for relevant information as the turnover of small and medium-sized businesses excels. The niche search engine hopes the deal will enable it to compete with sites like Yelp, Metromix, and Citysearch, which recently redesigned itself into 75,000 neighborhood guides. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95496Laurie Sullivan <editorial@mediapost.com>Mon, 01 Dec 2008 08:10:30 ESTParents hit with pre-holiday pleas for "Grand Theft Auto IV" and other hot video games have a new source for sorting out which are appropriate with the launch of PlaySavvy.com from AOL. A complement to the Web portal's game-focused properties, the new site offers parents a guide to games, from ratings and reviews to connecting with other parents about making informed buying decisions.http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95495Mark Walsh <editorial@mediapost.com>Mon, 01 Dec 2008 08:00:30 ESTOn the heels of its expansion into South America last week, Publicis' Digitas has turned its sights on Scandinavia, launching Digitas Sweden. The new Nordic outpost has been formed by combining two pre-existing Publicis units - direct and digital marketing shop 1.1.3, and pure play creative shop Joy - to form a new Stockholm-based full-service digital marketing agency. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95719Joe Mandese <joe@mediapost.com>Mon, 01 Dec 2008 07:50:30 ESTFormed last week in Washington, D.C, the Future of Privacy Forum is a coalition of online ad industry executives, privacy advocates and regulators. According to Jules Polonetsky, former AOL Chief Privacy Office and co-founder of the group, the Forum will serve as a think tank on privacy issues embracing all stakeholders. ATandT is providing initial funding, and the Forum plans to work through roundtables, conferences, white papers, briefings for policy makers, and research reports to the industry. We explored with Polonetsky the state of the privacy discussion in online marketing and what role the Forum might take in moving the discussion forward. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95686Steve Smith <popeyesmith@comcast.net>Fri, 28 Nov 2008 15:30:34 ESTCorrect me if I am wrong, which I am sure you will, but mobile marketing does not seem especially, um, mobilized for this Friday's annual consumer orgy. In fact, apart from one or two columns here and there by start-up execs pitching their wares, I have seen little chatter in the industry about the role of mobile in the shopping experience on Black Friday. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95660Steve Smith <popeyesmith@comcast.net>Fri, 28 Nov 2008 13:30:36 ESTMaybe I've been focusing on this social media thing for too long, because lately I seem to look for a social media aspect to every ad campaign I read about. And so it was, yesterday morning, that I came across a story in Marketing Daily about the resurrection of the famed "Talking Tub" campaign for Parkay. The good news -- for ad nostalgia enthusiasts -- is that the campaign is back. The bad news, is that, from what I can tell, the brand missed one of the most obvious, and admittedly silly, social media opportunities since the first spoof commercial was uploaded to YouTub http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95578Catharine P. Taylor <editorial@mediapost.com>Wed, 26 Nov 2008 13:30:26 ESTIf you mistype AgencySpy, you get AgencySoy, the more lactose-intolerant version of Matt Van Hoven. Yesterday was exciting in the lives of agency types, frigid media types, and ground-hogging cube-poppers. One, the lull of pre-gobble-fest brain checkout was broken by a stuffed turkey of a different sort with the breaking story of yet another amateur sextape... via cell phone. AgencySpy broke it, Gawker, showing class as always, posted the full video (and don't think I didn't watch it on my own time, from my home computer, of course), and it was the talk of the AgencySpy party at The Hill last night. Mostly because I kept bringing it up http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95574Kelly Samardak <kelly@mediapost.com>Wed, 26 Nov 2008 13:15:11 ESTRediscover music from your past. Do you "get" blues? Let's launch! http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95399Amy Corr <amyc@mediapost.com>Wed, 26 Nov 2008 13:00:57 ESTDid you hear about Rupert Murdoch's calling out of editors who have long acted as "demigods" when it comes to content strategy? He sees the audience migration from print to online as tied in large part to, well, a print mentality. Essentially he is talking about the arrogance of not paying close attention to the needs of newspaper and magazine readers. By extension, this kind of "complacency," as Murdoch calls it, can become a disease that encroaches upon the online version of the publication too. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=95397Kevin Mannion <editorial@mediapost.com>Tue, 25 Nov 2008 10:30:54 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=94731Notes From the Digital Frontier <editorial@mediapost.com>Mon, 17 Nov 2008 10:15:02 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=94732Notes From the Digital Frontier <editorial@mediapost.com>Mon, 17 Nov 2008 10:15:02 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=94733Notes From the Digital Frontier <editorial@mediapost.com>Mon, 17 Nov 2008 10:15:02 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=94734Notes From the Digital Frontier <editorial@mediapost.com>Mon, 17 Nov 2008 10:15:02 ESThttp://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=94799Notes From the Digital Frontier <editorial@mediapost.com>Mon, 17 Nov 2008 10:15:02 EST"These are perilous economic times" is the incessant media mantra. Indeed, as a country, we are experiencing a perfect economic storm. In this very grim environment, a young, first-term, African-American senator from Illinois had the chutzpah to strategically position and conceptually frame his long-shot run to the White House with the audacity of hope. And he won by a landslide -- so maybe there's something to this hope thing. Hope is defined by Webster's like this: 1) to desire with expectation of obtainment; 2) to expect with confidence. The obvious lesson for marketers and media, along with the folks in the online performance marketing space, is: we are in the hope business. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=94671David Muhammad <editorial@mediapost.com>Thu, 13 Nov 2008 10:15:37 EST