http://www.mediapost.com/publications/ News and commentary for online media, marketing and advertising professionals - from MediaPost. en-us Copyright 2007 MediaPost Communications http://www.mediapost.com/rss Sat, 21 Nov 2009 17:33:02 EST http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117848Wendy Davis <wdavis@mediapost.com>Fri, 20 Nov 2009 18:00:07 ESTThe federal government today dropped its appeal in the MySpace suicide case, ending its efforts to prosecute Lori Drew for her role in an online hoax tied to the death of 13-year-old Megan Meier. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117849Wendy Davis <wdavis@mediapost.com>Fri, 20 Nov 2009 18:00:07 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117834Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117835Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117837Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117838Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117840Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117841Gavin O'Malley <gavin@mediapost.com>Fri, 20 Nov 2009 17:15:23 ESTSomewhere beneath the marketing radar, millions of users are online every day registering their desires on the massively popular peer-to-peer networks. Despite worries about content piracy, P2P technologies like Bittorrent and Gnutella have become enormously powerful channels for content swapping among the most connected and media hungry users. There are tastes and behaviors exposed here that marketers ignore at their own peril http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117831Steve Smith <popeyesmith@comcast.net>Fri, 20 Nov 2009 16:15:24 ESTLast night, I had no notion of what Notional was all about and what kind of goofy nerd extravaganza awaited me. Blasts from the Nickelodeon past, courtesy of PRNewser's Joe Ciarallo oddly enough, "The Cosby Show," MTV, Channel One, and good ole "Best Week Ever" were all around the IAC, and each person was nicer than the next. I spent 90% of my night laughing with the boisterous partiers celebrating the third season of "Chopped" under Ricky Van Veen's video production wing, Notional, and 10% getting my dorky fan girl on. Ok, let's be honest, I spent 10% of the night oversharing and 90% being a dorky fan girl. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117823Kelly Samardak <kelly@mediapost.com>Fri, 20 Nov 2009 15:15:25 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117817Laurie Sullivan <editorial@mediapost.com>Fri, 20 Nov 2009 14:07:07 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117815Laurie Sullivan <editorial@mediapost.com>Fri, 20 Nov 2009 13:55:04 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117818Laurie Sullivan <editorial@mediapost.com>Fri, 20 Nov 2009 13:47:57 ESTQuestion from the mailbag: Why can't I just cherry-pick placements that I need for my media plan? I've been working with a direct response client for a while now, and I know what works. When I RFP sites, I can't just get what I want. I have to buy other placements that don't perform in order to get what does. Lucky for them, the ROI is still there but why is this the case? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117811Amy Auerbach and Jason Krebs <editorial@mediapost.com>Fri, 20 Nov 2009 13:00:14 ESThttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117791Laurie Sullivan <editorial@mediapost.com>Fri, 20 Nov 2009 12:38:23 ESTI had breakfast earlier this week with Bug Labs CEO Peter Semmelhack, a friend who is passionate about empowering others to invent. He noted that his recent European travels underscored how apprenticeships remain a bigger part of life there versus the U.S. More important, that contrast highlighted how apprenticeships are gradually declining everywhere. While this trend is not a sudden crisis, it creates a long-term tragedy. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117775Max Kalehoff <editorial@mediapost.com>Fri, 20 Nov 2009 11:16:53 ESTNearly four in 10 consumers don't want to receive mobile ads for any reason -- and less than 20% recall seeing a mobile ad, according to new data from market research firm Parks Associates. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117752Mark Walsh <editorial@mediapost.com>Fri, 20 Nov 2009 07:00:41 ESTIf you have ever been to an Apple retail store, everybody there seems to have ingested a combination of Ecstasy and psilocybin shrooms. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117733George Simpson <editorial@mediapost.com>Fri, 20 Nov 2009 07:00:41 ESTOfferpal Media, which recently came under fire for allegedly running scam offers online, announced Thursday it had come out with a new set of advertising policies that forbid misleading or deceptive offers and provide guidelines for the type of offers they distribute. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117755 <editorial@mediapost.com>Fri, 20 Nov 2009 00:16:30 ESTSupported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox LIVE show "1 vs. 100." The test will embed Nielsen's traditional TV and video measurement tool in the video game content to gather channel and add specific metrics that identify who played the game and viewed specific advertisements. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117753Laurie Sullivan <editorial@mediapost.com>Thu, 19 Nov 2009 19:48:13 ESTLawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or consent. "We have moved from an era of privacy keepers to privacy peepers and data mining reapers," Rep. Ed. Markey (D-Mass.) said at a hearing about data collection. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117751Wendy Davis <wdavis@mediapost.com>Thu, 19 Nov 2009 19:34:20 ESTNBC Universal's iVillage on Thursday appointed Catherine Balsam-Schwaber as SVP of marketing, reporting directly to Jodi Kahn, EVP, iVillage. Balsam-Schwaber, who most recently served as VP of Integrated Marketing for MTV Networks, will now be expected to lead all of iVillage's brand strategy and marketing efforts. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117748 <editorial@mediapost.com>Thu, 19 Nov 2009 18:07:47 ESTExtending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original online companion series to "Grey's Anatomy." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117747Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 17:57:53 ESTFacebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets or home page and takeover ads on MySpace or YouTube. Expandable rich banner ads promoting mainstream and action/shooter games on ad networks have helped, too. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117737Laurie Sullivan <editorial@mediapost.com>Thu, 19 Nov 2009 17:51:22 ESTWhile Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. "In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable tech-friendly characteristics such as innovation and speed," reads the report authored by Forrester analyst David Card. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117746Gavin O'Malley <gavin@mediapost.com>Thu, 19 Nov 2009 17:47:35 EST