Matt Miller

Performics SVP of Analytics & Technology

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SCIENCE: Discussion: Vetting the Data: The Care And Feeding of The New Machine
Date/Time: 3:15 PM

The entire audience buying infrastructure relies on a single but inscrutable fuel – data. But who is minding for quality? As third party data becomes commoditized, marketers are struggling to build their own or find reliable sources from others. Whose data do you trust? How are companies vetting for reliability, assessing value? In a market awash in data, how can marketers and agencies tell the good from the bad?

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