Victor Lee leads Hasbro’s Global Digital Marketing group and is responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Nerf, Play Doh, Littlest Pet Shop and others. In this role he drives all digital strategies and activations within the web, mobile, social, content, analytics and digital media. Prior to joining Hasbro in 2011, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment, some of which have won awards from The Pro Awards, The Reggies, The Effies, MIXX, MITX, and Cannes Lions. Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements. In 2012, he was recognized on Brand Innovators’ Top 40 Under 40 list for his professional accomplishments and ability to leverage digital media and emerging advertising technology platforms and currently serves on their Advisory Board. He is a Boston native and holds a B.A. from Boston College where he is also an adjunct professor of Digital Marketing and received his MBA from Northeastern University.
Meet Victor at:
Live…From Your Favorite Brand: Marketing Into The Live Video Stream
Date/Time: 3:30 PM
We’re all broadcasters, now! After years of pushing on demand time-shifting, digital media mavens are pushing live video across all social platforms as the must-do channel. The allure is great. Through this emerging parallel TV channel, brands can reach their younger, mobile, connected audiences with visual storytelling at the drop of a device alert. But going live and real-time has not always been a safe or even scalable environment for marketers. So who has done it well already, and what can we learn from them about the new shape of a brand’s video strategy?