Joe is one of the most respected journalists covering the advertising industry.
He has unparalleled access to some of the most influential thought leaders in media, from agency CEO’s to Fortune 500 CMO’s. Joe has built his reputation over 30+ years, and is the only journalist to have held prominent positions at all the industry’s Big 3 trade publications (MediaPost, Advertising Age and Adweek).
Joe has a unique talent for contextualizing news and information for media buyers, planners and brand marketers in a way that is relevant to their day-to-day media decision-making process. He is routinely sourced in news stories about advertising and has frequently been called upon by industry leading organizations to serve as moderator or guest speaker at their events and symposia. He is the rare journalist who has earned the status of a true thought leader in the industry he covers.
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Disrupting Democracy: Fighting Fakers and Haters In The Post-Fact Era
Date/Time: 12:30 PM
In late 2016 cycle, fake election news posts on Facebook proved more engaging than those from recognized, trusted sources. Social media anonymity fed a bilious swamp of hate, anger and offensiveness that traditional media never allowed. This cycle taught us that partisans now feel entitled not only to their own points of view but to their own facts. As digital distribution appears to be disrupting traditions of civic discourse, what is the fix? Is this Facebook’s and Twitter’s problem or major media’s? Do we throw algorithms, tech or editors at this? And if so, who determines “quality” and trustworthiness when readers seem to distrust all media?