The New Era of People Picking
Not in pages but in people. The great shift in media buying to audience picking is upon us. Data-driven targeting decouples audiences from the traditional proxy, media, and lets advertisers find their ideal consumers anywhere. Profiles and personae are now more important than pages. Data is the new media. But the new arts of audience buying are still evolving, heavily dependent on technology and data and increasing the power of a handful of major players in the digital economy.
As we explore at OMMA Audience Buying during Advertising Week, the shift is not so simple or easy. We ask both media buyers and sellers to expose the unexpected consequences and complexity of following the consumer.
OMMA Audience Buying 2015 Attendees Include:
“OMMA does it every time. I’ve attended four times and this event continues to evolve while thoroughly covering the industry’s most current trends and concerns. I look forward to the next one.” Jeff Mills, VP of Partnerships, Criteo
"MediaPost events bring agencies, brands, and media partners together in one environment to discuss industry trends and pressing topics. Their interactive panel discussions offer up a prime setting for engaging with notable digital media experts and learning new strategies for digital marketing." James Green, CEO, Magnetic
What the industry is saying about the OMMA event series...
"The OMMA conference was an exceptionally well run event with an electric pace. A deep dive into the overwhelming world of Big Data that left us with tangible, practical ways to make it seem a bit less daunting." Bob Klein, Chief Strategy Officer, Blue Chip Marketing Worldwide
"I thought the content at this event, focusing on the use of data in all kinds of marketing media was fabulous, right up my alley, and very relevant to almost any business today." Amy Benicewicz, President, ListBargains.com
"OMMA's event brought together real marketers having real discussions; and what is of real value is that they did not always agree and there was healthy discourse around the role of big data versus the role of the big idea among other key themes. Very well-done event." Jeni Lee Chapman, Managing Director, Gorkana Inc.
"The industry insights I received at OMMA were invaluable and helped me to get a clear sense of where our company is positioned in a rapidly evolving marketplace." David M. Jack, Director of Strategic Sales, TruSignal
“I just wanted to let MediaPost and the OMMA team know how productive I found the OMMA program to be. Really thought provoking and what a turnout! Congrats on a very successful event – I look forward to the next one!” Richard Vogt, Vice President, Ipsos Mendelsohn
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space" Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com
“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on. Anybody who is anybody in the media business are at these events.” Brian J. Quinn, CRO, Triad Digital
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!" JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA