OMMA Audience Targeting at Ad Week
Next Screen Agenda: Will The Audience Buying Revolution Be Televised?All hail DATA! Or so it seems. Every platform and operation in the media and marketing sphere is chasing big data, targeting data, predictive analytics and profiling algorithms. And the trail always seems to lead to the new reality of media buying and planning: advertisers are targeting audiences – richly profiled, finely segmented, precisely located – and not chasing media. But what about the defining medium of the last century - TV? Is the last great bastion of massive media buys, upfronts, handshake deals and big ideas ready to get with the digital program?
At OMMA Audience Targeting at Ad Week we take a special look at how emerging digital platforms may (or may not) impact TV media buying, programming and consumption in the future. Data and analytics are changing everything about media, and we explore how it is already impacting how media buyers think of TV, segment audiences and make buying decisions. The tectonic shift from media to audience buying has implications for all links in the media supply chain. Do we fully appreciate the depth of those implications…for agency economics, for producers, for service operators? Does the move to data-centric planning also move the centers of traditional power? And in the end addressable TV is seeping in at the edges of VOD, perhaps local avails? But will the greatest, most lucrative advertising medium ever invented really risk turning prime time over to algorithms?
And while we highlight a tech and data driven future for TV at OMMA Audience Targeting, we also explore how all screens are now part of a challenging multi-screen engagement with audiences. More than tech and data, the move to follow audiences is driven by fragmented media consumption.
In a world of fragmented media and attention, buyers have to find their target audience on any screen and at any time they can find them. At OMMA Audience Targeting we help put the pieces together.
Is there a real shift in? all levels of the aspect of The data revolution, whether real or imagines, appears to be eating every medium it encounters, from Buying audiences and not just media has been the digital
What to Expect
* Hear leaders in media, marketing, and advertising give keynotes, research presentations, case studies, and participate in panel discussions on the latest trends and present new ideas on Big Data
* Learn how companies utilize data and behavioral trends to best implement online targeting techniques and CRM initiatives
* Network with major industry experts to expand your connections within the field.
* Through onstage content and interactions with other attendees raise your skills and knowledge in dealing with data and targeting on all levels.
Past Attendees Include
“OMMA does it every time. I’ve attended four times and this event continues to evolve while thoroughly covering the industry’s most current trends and concerns. I look forward to the next one.” Jeff Mills, VP of Partnerships, Criteo
"MediaPost events bring agencies, brands, and media partners together in one environment to discuss industry trends and pressing topics. Their interactive panel discussions offer up a prime setting for engaging with notable digital media experts and learning new strategies for digital marketing." James Green, CEO, Magnetic
What the industry is saying about the OMMA event series...
"The OMMA conference was an exceptionally well run event with an electric pace. A deep dive into the overwhelming world of Big Data that left us with tangible, practical ways to make it seem a bit less daunting." Bob Klein, Chief Strategy Officer, Blue Chip Marketing Worldwide
"I thought the content at this event, focusing on the use of data in all kinds of marketing media was fabulous, right up my alley, and very relevant to almost any business today." Amy Benicewicz, President, ListBargains.com
"OMMA's event brought together real marketers having real discussions; and what is of real value is that they did not always agree and there was healthy discourse around the role of big data versus the role of the big idea among other key themes. Very well-done event." Jeni Lee Chapman, Managing Director, Gorkana Inc.
"The industry insights I received at OMMA were invaluable and helped me to get a clear sense of where our company is positioned in a rapidly evolving marketplace." David M. Jack, Director of Strategic Sales, TruSignal
“I just wanted to let MediaPost and the OMMA team know how productive I found the OMMA program to be. Really thought provoking and what a turnout! Congrats on a very successful event – I look forward to the next one!” Richard Vogt, Vice President, Ipsos Mendelsohn
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space" Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com
“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on. Anybody who is anybody in the media business are at these events.” Brian J. Quinn, CRO, Triad Digital
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!" JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA