July 23, 2014Hyatt Regency Century Plaza, LA

Menu

Find People, Not Pages

Resistance is futile. The shift in advertising from buying media to assembling audiences is being driven by technology, limitless supply, and torrents of widely available data. The great uncoupling of audience from media is upon us. Why rely on marquee content for assembling a loose and sometimes wasteful proxy for the people a brand needs to talk? Technology is more than able to find those same people more efficiently and usually faster and at less cost. This is more than a trend; it is a seismic upending of over a century of media buying and making. What are the consequences for the entire media industrial complex?


Featured Speakers

At OMMA Audience Targeting we drill into the many ways that the great shift from media to audience buying changes almost everything. For publishers, the challenge to their core business model is clear, but how are they now engaging in the data game to assert the superior value of their audiences in a controlled context? But what is an “audience,” anyway? With so many potential signals from countless data points, behavioral, demographic, transactional and location-based, which ones really maps against your goals? Is location and proximity to the point of sale really the best signal? And once you know who to target, how do you manage to reach them across all of the screens they consult each day? 

Moving from media to audience buying is far from a simple flip of old practices. Learn how this new approach rattles the entire media supply chain.

Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.

What to Expect

* Hear leaders in media, marketing, and advertising give keynotes, research presentations, case studies, and participate in panel discussions on the latest trends and present new ideas on Big Data

* Learn how companies utilize data and behavioral trends to best implement online targeting techniques and CRM initiatives

* Network with major industry experts to expand your connections within the field.

* Through onstage content and interactions with other attendees raise your skills and knowledge in dealing with data and targeting on all levels.

Past Attendees Include




“OMMA does it every time. I’ve attended four times and this event continues to evolve while thoroughly covering the industry’s most current trends and concerns. I look forward to the next one.”  Jeff Mills, VP of Partnerships, Criteo

"MediaPost events bring agencies, brands, and media partners together in one environment to discuss industry trends and pressing topics. Their interactive panel discussions offer up a prime setting for engaging with notable digital media experts and learning new strategies for digital marketing."  James Green, CEO, Magnetic



Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to engage key questions for brand marketers, media buyers, sellers and emerging platforms from a critical perspective. We choose speakers exclusively for their ability to bring this perspective and insight to our stage. All conferences and summits - in all niche categories - are programmed exclusively by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
 
Conference Editor

Steve SmithEditorial Director - Events, MediaPost


What the industry is saying about the OMMA event series...


"The OMMA conference was an exceptionally well run event with an electric pace. A deep dive into the overwhelming world of Big Data that left us with tangible, practical ways to make it seem a bit less daunting."  Bob Klein, Chief Strategy Officer, Blue Chip Marketing Worldwide

"I thought the content at this event, focusing on the use of data in all kinds of marketing media was fabulous, right up my alley, and very relevant to almost any business today."  Amy Benicewicz, President, ListBargains.com

"OMMA's event brought together real marketers having real discussions; and what is of real value is that they did not always agree and there was healthy discourse around the role of big data versus the role of the big idea among other key themes.  Very well-done event."  Jeni Lee Chapman, Managing Director, Gorkana Inc.

"The industry insights I received at OMMA were invaluable and helped me to get a clear sense of where our company is positioned in a rapidly evolving marketplace."  David M. Jack, Director of Strategic Sales, TruSignal

“I just wanted to let MediaPost and the OMMA team know how productive I found the OMMA program to be.  Really thought provoking and what a turnout! Congrats on a very successful event – I look forward to the next one!”  Richard Vogt, Vice President, Ipsos Mendelsohn

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"  Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com

“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on.  Anybody who is anybody in the media business are at these events.”  Brian J. Quinn, CRO, Triad Digital

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"  JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA