By the time an OMMA Awards entry reaches the winner’s circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the 67 categories. Our editors handpick three finalists per category and then send the results to the OMMA Awards judges, who choose a winner for each category corresponding to their sector, as well as a "Best in Show."
2013 OMMA Awards Jury
Abigail Marks, Director Strategy and Operations, OgilvyEntertainment
With nearly a decade of experience in management consulting, Abby’s daily goal is to help make sense of it all and introduce order within the walls of the Chocolate Factory and the branded entertainment industry as a whole.
Abby is also responsible for the creation, development and delivery of 360 entertainment marketing programs for major clients such as DuPont. While at Ogilvy, she has identified and designed new business processes for clients to gain efficiencies and to improve the impact of marketing partnerships via multi-platform programs. Abby has negotiated these innovative programming partnerships with the NBA, MLB, ESPN, Fox, Showtime, IFC, the BBC, MSG, the US Soccer Foundation and the MLS.
Alexa Christon, Brand Marketing Manager, GE
Alexa Christon has worked on brands such as Pepsi, Yahoo! And Time Warner Cable during her 10+ career in advertising and marketing. Currently at GE, Alexa has worked on developing GE’s strategic messaging platform via multi-channel campaigns, most recently Brilliant Machines and Focus Forward Films. A true integrated marketer, Alexa looks at building brands across advertising, branded and rich content experiences.
Allie Kline, CMO, AOL Networks
As CMO, Allie Kline leads global marketing and communications for the AOL Networks family of brands including Advertising.com, ADTECH, the AOL On Networks, Pictela and Be On. Allie is an industry veteran who has led brand management and marketing strategy for technology-focused organizations for over 15 years.
Prior to joining AOL Networks, Allie served as CMO of 33Across, a big data and social graph company, where she worked with Fortune 1000 advertisers and a global publisher network. Before 33Across, Allie was the VP of Marketing for Brand Affinity Technologies where she oversaw the endorsement platform’s marketing and over 6500 athlete and celebrity relationships.
Amy Ballis, SVP, Group Account Director, Havas Media
Amy is an 18+ year agency veteran, with global communications planning, media buying and planning, and account management experience. Having served in numerous global positions, including China, Mexico, and Canada, she demonstrates a deep understanding of how to connect with consumers across various geographies on all levels, from macro to micro. Amy joined Havas Media in June 2012 as SVP, Group Account Director, to lead the Philips Consumer Lifestyle business. She now works on the LVMH account leading the Dior business as well as LVMH beauty brands including Sephora, Make Up Forever, Benefit and Givenchy. Prior to joining Havas, Amy served as SVP, Media Director, Starcom MediaVest Group, where she led communications and media planning for various brands across the Kraft and Procter & Gamble (P&G) categories in the US.
Amy Corr, Managing Editor, MediaPost Communications
Amy Corr is managing editor, online newsletters at MediaPost Communications, where she writes two weekly creative-themed columns: Out to Launch and Creative Media blog. In addition, she is editor of MediaPost’s Television News Daily, Social Media & Marketing Daily and Online Video Critique publications and managing editor of MediaPost’s Agency Daily newsletter. In recent years, Amy has served as a judge for the Radio Mercury Awards and Wunderman Awards.
Angie Ahn, SVP, Group Partner, Strategy, Universal McCann
Angie is a seasoned marketing and communications strategist with significant experience developing integrated communications strategies for global, multi-million dollar campaigns.
Her multi-faceted background includes 15+ years of experience in digital marketing with repeated success managing projects end-to-end and generating measurable results.
Arianna Huffington, Chair, President and Editor-in-Chief of the Huffington Post Media Group
Arianna Huffington is the chair, president, and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of thirteen books.
In May 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet. In 2012, the site won a Pulitzer Prize for national reporting.
In 2013, she was named to the Forbes Most Powerful Women list. In 2006, and again in 2011, she was named to the Time 100, Time Magazine's list of the world’s 100 most influential people.
Audrey Siegel, President and co-founder, TargetCast tcm
Audrey Siegel is President and co-founder of TargetCast tcm. She oversees all client activity and staff development. Audrey has built a track record of developing strong consumer insights, creating competitive marketing and media strategies and both developing and implementing media plans with precision and effect. A pioneer in the print planning and negotiating arena, she developed the industry’s first multi-brand corporate AOR on behalf of Procter & Gamble. Audrey is a former Committee Chair of the Consumer Magazine Committee of the American Association of Advertising (AAAA). She also is a chairperson of the Ad Club of New York’s Magazine Day- an annual event that encourages strategic dialogue focused on consumer magazine advertising as an effective communications tool.
Audrey Siegel, is one of the industry's most well-regarded print/tablet experts. Audrey has been quoted extensively on the digitization of print in publications like MediaPost, Ad Age, NY Times, Adweek, etc.
Barbara Lippert, Editor-at-Large, MediaPost
Barbara writes a weekly column for MediaPost, covering Madison Avenue campaigns and culture, including her popular editorial recaps of the series Mad Men. Barbara was also the author of the "Adweek Critiique" the incisive ad review she wrote for more than 20 years for Adweek, for which she earned a fanatic following and numerous press and marketing association awards.
Along the way, she's also written about advertising. pop culture, and women for New York Magazine, Vogue, Glamour, Self, The New York Times, The Washington Post, and Newsweek. Her New York Magazine cover story, "I'm Martha and You're Not," was the first to deconstruct Martha as a brand. She continues to appear as the on-air advertising expert for the CBS Early Show (now known as CBS This Morning) and has also appeared on the Today Show, Good Morning America, Oprah, Charile Rose, and CBS Sunday Morning, among many others. She is also often heard on All Things Considered on NPR.
Barbara Liss, Director of Digital and Social Media, Quaker Foods of PepsiCo
Currently Barbara is responsible for driving the digital agenda across the Quaker portfolio. During her tenure, she has spearheaded the brand’s e-commerce initiatives, enhanced Quaker’s social CRM program and helped bring Cap’n Crunch, the iconic cereal brand and its unique voice, into social media. She is widely recognized for her work and has been quoted in Forbes and Ad Age and has spoken at industry events including: Business Insider; Social Media ROI, BlogWell, presented by SocialMedia.org and OMMA Mobile. She was recognized by Brand Innovators as one of the ‘40 Under 40’ most innovative brand marketers.
Prior to PepsiCo, Barbara worked at Digitas where she led digital marketing efforts for Miller Lite. Barbara also worked as a brand manager at General Mills and Beam Global Spirits and Wine where she was responsible for brand development, advertising and promotional campaigns for Hornitos Tequila.
Bonnie Kintzer, CEO, Women's Marketing Inc.
Bonnie Kintzer is Chief Executive Officer of Women’s Marketing Inc. the leader in media strategy, planning and buying for emerging and re-emerging brands targeting women. Women’s Marketing Inc. serves 300 clients in the beauty, fashion and health space by using their aggregated buying power, proprietary products and expertise on how to engage women. Bonnie has built a distinguished career in the media world with a strong focus on revenue creation and reengineering.
Bonnie came to Women’s Marketing Inc. from Kintzer & Associates, a strategic management consulting firm she founded in 2007 specializing in media, with a client list of publishing brands including Huffington Post, Rachael Ray, Sandra Lee, AOL, and Meredith National Media. Prior to that, Bonnie was with Reader's Digest Association from 1998 through 2007 in several positions including President, U.S. Publishing.
She is on the Board of Directors of F+W Media, the Advisory Council for the Women in Media Mentoring Initiative (WIMMI) and continues to serve as an advisor to Rachael Ray.
Carla Mote, Managing Partner, Red Tettemer + Partners
After managing the Pacific Bell account, while at creative powerhouse Goodby, Silverstein & Partners in San Francisco, Carla joined RT+P to handle the Comcast account, where she guided brand efforts, new product launches and all communications around their acquisition of AT&T. These days, Carla oversees agency operations and account management.
Cella Irvine, CEO, Vibrant Media
Cella Irvine brings more than 25 years of leadership experience in the digital, media and technology industries to her role as the Chief Executive Officer of Vibrant Media, the world’s leading provider of in-content contextual technology that gets brand content and advertising discovered across platforms. Before joining Vibrant, Cella was CEO of The About Group, where she led extensive efforts in contextual advertising – a main driver of About.com's revenue. Under Cella's leadership, About dramatically expanded its content and language offerings. Prior to About, she was Chief Administrative Officer of Digitas, an ad agency unit of Publicis, where she was responsible for operational, administrative and governance functions. Cella currently sits on the Board of Directors for the Interactive Advertising Bureau (IAB).
Christine Chen, Director of Communication Strategy, Goodby, Silverstein & Partners
At Goodby, Silverstein & Partners, Christine oversees strategic communications planning, ensuring that media thinking is injected into the creative development process from inception to execution across all types of channels.
In 2008, Christine was named GSP Employee of the Year for her award-winning work on the Häagen-Dazs Loves Honey Bees and got milk? campaigns, and for landing a portfolio of Frito-Lay accounts. Her prize was a crown and cape, along with a trip anywhere in the world (her choices: Taiwan, Thailand, and Maui). In 2011 she was promoted to Director, where she manages and leads the Communication Strategy department, which has been MediaPost’s Media Department of the Year for the last three years. Chen was also named a 2012 MediaPost’s OMMA Online Media Planner All Star.
Dee deVries Salomon, Senior Vice President, MEDIALINK
Dee Salomon is Senior Vice President at the strategic advisory firm MediaLink where her experience in brand marketing, digital media and business development has been put to use by Fortune 100's, global media companies and emerging technology companies.
Prior to MediaLink, Dee spent six years with Condé Nast’s digital group as SVP Sales and Marketing where she ran digital media sales, responsible for the revenue of 26 websites including Style.com, Epicurious.com, NewYorker.com, Glamour.com, and VanityFair.com.
Fran Hauser, President, Digital, Time Inc. Style & Entertainment Group
Fran Hauser is President of Digital for Time Inc.’s Style and Entertainment Group (SEG). In her role, she oversees PEOPLE.com, the most visited site in the publishing industry; EW.com; InStyle.com and Essence.com. Combined, these sites reach over 20 million unique visitors per month; generate over one billion page views; and have a Twitter following of over 8 million. PEOPLE and InStyle rank first and third, respectively, as the most followed magazines on Twitter. Hauser is also responsible for SEG's mobile and tablet strategy which includes the launch of over 20 products, reaching more than 8 million users, available on the mobile web or as applications. In 2011, Hauser was named to Folio magazine’s annual “Folio: 40”, a list honoring magazine and media industry influencers. She was recognized in 2009 as one of Advertising Age’s “Women to Watch”, and was inducted into Media Industry Newsletter’s (MIN) Digital Hall of Fame in 2008.
A passionate advocate for global women’s and children’s issues, Hauser is a funder of Half the Sky, the PBS documentary. She is Chairman of the Board of Directors of GlobalGiving and is Co-founder of GlobalGiving’s New York Leadership Council. She also serves on the Board of Directors of ZenCare and on the Advisory Board of Helpusadopt. In 2010, Hauser was honored by the Girl Scout Council of Greater New York for her leadership.
Heidi Browning, Senior Vice President of Strategic Solutions, Pandora
Heidi Browning is the SVP of Strategic Solutions at Pandora, where her team mission is to create meaningful connections between bands, brands and fans. Through the integration of research, strategy, creative and technology, Heidi’s team develops immersive and measurable marketing experiences for Fortune 500 clients. Most recently, Heidi served as EVP, Global Digital Officer at Universal McCann where she focused on the evolution of the agency’s global media practice and launched their social media unit, Rally@UM. Heidi is known as an early and passionate pioneer in digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry.
Holly Lang, Senior Vice President, Integrated Marketing Platforms, Clear Channel Media + Entertainment
Holly Lang is a veteran marketer with extensive experience building brands, creating large-scale integrated marketing platforms and developing innovative new business opportunities for top brands such as Condé Nast, Vogue, GQ, Lucky, Rockefeller Center, Domino, Architectural Digest, Hugo Boss, Men’s Journal, Portero.com and aSmallWorld.net.
Jackie Jantos, VP Creative and Brand Strategy, Spotify
Jackie joins Spotify as VP creative and brand strategy in August. She departs her 6-year role at Coca-Cola, where she led strategic and creative development of global communications programs including “Open Happiness” – now in 207 markets. Jackie led Coke’s collaboration with Google for “Project Re:Brief” – awarded the mobile grand prix at Cannes Lions Festival of Creativity last year, and this year’s 9-lion awarded “Small World Machines” – a special brand experience connecting people of India and Pakistan. Prior to Coke, Jackie spent 7 years at Ogilvy in various creative, account, and business development roles. She is a student and believer in the power of positive psychology, human collaboration, and global brands. She holds a BS/Marketing from U Maryland and is currently moving back to New York from Atlanta with her wonderful partner, Scott, and their antisocial cat, Miss Laney.
Jackie Stasi, Founder, Nuance Digital Marketing
With more than 20 years of experience as both a client and agency-side marketer, Jackie has worked across the entertainment, gaming, and CPG categories. She’s led successful digital strategy for properties such as CBS’s The Good Wife and NBC’s Smash, each with a female-dominated audience, and a host of female brands, including Clinique, Smashbox Cosmetics, Leapfrog Toys, Style Network and the TODAY show.
Jackie’s female brand work has already earned her two silver Cannes Media Lions, the OMMA Mobile Campaign of the Year and the Ad Week Media Plan of the Year. Despite all of this success, Jackie knows her best work is still ahead, and is thrilled to address the marketing gap by advising and guiding brands on how best to market to today’s marketplace majority through Nuance.
Janet Balis, Former Publisher, Huffington Post
Janet Balis is an accomplished media executive with extensive experience in cross-platform media. She served most recently as Publisher of The Huffington Post, leading ad sales, marketing, and business strategy for the innovative, cross-platform global brand. She successfully repositioned the brand to advertisers, launching new initiatives like HuffPost Live as well as a break-through technology solution for brands. Janet previously served as Head of Sales Strategy, Marketing and Partnerships for AOL Advertising, growing relationships with key clients and agencies. Prior to AOL, Janet was EVP, Media Sales and Marketing for Martha Stewart Living Omnimedia (MSLO), overseeing ad sales across broadcast, digital and print media. At MSLO, Janet led the first-ever cross-platform upfront for the company.
Janet was named as an Advertising Age 2010 Women to Watch and a Crains Top 40 Under 40 in 2006. She currently serves on the Board of Advertising Women of New York (AWNY).
Jen Brady, CEO, Fred & Associates
Jen’s 15 years of experience in digital marketing gives her a strategic perspective that is extremely valued by her clients and industry leaders. She is a highly-regarded visionary and contributes regularly to the industry as a sought-out speaker and contributor. Jen works hard to provide unbiased strategic direction, innovative marketing solutions, cutting-edge creative, and holistic social media plans to her clients. Previously, she was at Publicis’s Starcom MediaVest and Pets.com. Current and past clients include such industry leaders as Tootsie Roll, Avery Dennison, Allstate, Disney, Hallmark, Starz, and the U.S. Army. She is the recent past-President of CADM and was the President of the Chicago Interactive Marketing Association. Jen is the Chicago Chapter Lead for WIMMI.net and the Marketing Chair for Face the Future Foundation. She spends her non-digital time running 7 marathons and counting, traveling, and cheering on the sports teams of her alma mater The University of Michigan.
Jenny Gadd, Head of Integrated Production, Johannes Leonardo
Jenny Gadd joined Johannes Leonardo as the first head of integrated production after three years as an executive producer at Stockholm-based award-winning digital agency North Kingdom. While at North Kingdom, she worked with clients such as Adidas, Coke Zero, Google and Toyota.
Gadd’s career is distinguished by a non-traditional path that has encompassed experience on both the agency and production side of the business, in both the United States and Europe. The Sweden native first moved to the U.S. in 1996 to work at Fallon Worldwide in Minneapolis with Linus Karlsson and Paul Malmstrom. As a broadcast producer there, she produced award-winning campaigns for Fortune 500 companies such as Citibank, United Airlines and BMW. After seven years at Fallon, Gadd transitioned to the production side, assuming the post of executive producer at Believe Media. She later partnered with Thomas Thomas Films to establish their presence in the U.S. In 2013, Gadd judged the Mobile Category of the Association of Independent Commercial Producers (AICP) Next Awards and spoke at Cannes on Swedish Creativity.
Juli Swingle, VP, Director of Account Services, INNOCEAN
Juli builds and leads high-performance teams across multiple disciplines for Customer Relationship Marketing (CRM) and all social channel efforts for New Vehicle Sales, Retention and Loyalty for the Hyundai Brand. Since 2005, she has been adding value to the INNOCEAN team by embracing complex, data-driven initiatives in both social and CRM channels, turning them into tangible results for her clients.
Under her leadership, her team led the shift in strategic emphasis from offline communications to the online channel, increasing return on investment for Hyundai by 600%. Tasked with the responsibility for all strategic development, financials, contract development, purchasing negotiations, and monthly revenue forecasting to senior management, Juli was instrumental in the improved top-line revenue and profitability increase from $1.2 million in 2005 to $11.8 million in 2011 for Hyundai.
Karyn Pascoe, SVP, Group Creative Director, Deutsch NY
In her 15+ years in the industry, Karyn has ascended the creative ranks from Designer to Executive Creative Director, working on everything from digital and integrated advertising campaigns, to experience and product design.
At Deutsch, she manages the Microsoft and HSN businesses. Prior to joining Deutsch, as Organic’s Executive Creative Director, she was responsible for setting the creative vision and ensuring that her teams’ output reflects it properly. Managing a team of 40+ across various offices, she oversaw all client work including Intel, P&G, The BBC, The Hartford, The Home Depot, Pepsi and Hilton. Karyn is FWA and Webby winner and has also been recognized by the League of American Communications Professionals.
M. Kathleen Donald, Chief Operating Officer, Lowe Campbell Ewald
Kathleen Donald is the COO at Lowe Campbell Ewald where she is responsible for account management, strategic planning and analytics, media planning and buying, and overall agency process. A trailblazer in her own right, Kathleen has a rare ability to see the big picture with acute accuracy and objectivity, as well as lead with clear vision and fairness. Her teams stretch beyond the comfort zone of most communications professionals to quickly meet rapidly changing consumer expectations with trendsetting market planning tactics. Demonstrated by her own career path, Kathleen was a pioneer in integrated communications nearly a quarter century ago, an early adopter of strategic planning and now extends the limits of digitally powered solutions and campaign analytics methodologies.
Having joined Lowe Campbell Ewald in 1998, Kathleen also served as President, Managing Director, where she led some of the agency's largest accounts including USAA, Center for Disease Control, and the U.S. Navy — an account she's led through more than 10 years of recruiting success, a record in the era of the all-volunteer military force.
Kim Pick, SVP Executive Creative Director at RAPP
With over 20 years of global advertising experience on some of the world’s biggest brands, Kim Pick has worked at leading agencies in New Zealand, Australia, Singapore and London.
She joined Rapp New York from RAPP New Zealand, where in partnership with Wayne Pick, she helped RAPP New Zealand quickly become one of New Zealand’s – and the world’s - most awarded digital and direct agencies. From launch in 2007, RAPP New Zealand rose to rank in the world’s top 10 most awarded Direct agencies according to the global Won Report – and was named New Zealand Direct & Interactive Agency of the Year 2010.
Her clients have included many top 100 global brands including: Coca Cola, IBM, McDonald’s, HP, Toyota, Gillette, Nescafe, UPS, Sony, L’Oreal, VW, Nestle, adidas, Panasonic, Nivea, and other ‘billion dollar’ brands such as Olay and Head & Shoulders.
Kirsten Ludwig, Chief Creative Officer, SET
As Chief Creative Office at SET, Kirsten Ludwig, leads a national creative team in creating impactful environments and experiences for brands. With a greater focus on creative projects at the company, Kirsten has been instrumental in shaping the agency’s wide range of services that span every aspect of experiential marketing, including ideation and concepting, store design and construction, window displays and visual merchandising, digital signage and interactive experiences, as well as events and pop-ups.
Taking her prior experience of working with leading retails such as American Eagle, Anthropologie, Louis Boston, Ralph Lauren, Ron Herman/Fred Segal and Stella & Dot, Kirsten continues to expand on SET’s existing work with leading brands like Nike and Zara, while bringing on new work with brands like NBC and Daily Candy.
Kristine Petrik, SVP, Director of Newsroom Operations at Omnicom’s trend spotting shop, sparks & honey
Kristine oversees the newsroom operations across all sparks & honey clients, including real-time branded content activation, and optimization and acceleration of content. Petrik recently joined sparks & honey following a 24 year stint with CNN/Time Warner Inc. Most recently, as director of integrated promotion with CNN/Time Warner Inc., she was responsible for leading brand, marketing and creative strategy for all integrated promotion on CNN, HLN and CNN.com. While there, she directed marketing campaigns for over 20 shows, including “Anderson Cooper 360,” “Nancy Grace,” “CNN Heroes,” and award-winning breaking news coverage. Prior to that, Petrik was the assistant creative director of marketing & on-air promotion where she created marketing and brand strategies for twelve networks and websites.
Kristine Welker, Vice President, Publisher and CRO of Dr. Oz Magazine at The Hearst Corporation
Kristine Welker was named vice president, sales & marketing for Hearst Magazines Digital Media in February 2008 and then chief revenue officer for the division in 2011. In her current position, she oversees all advertising and marketing for Hearst Magazines’ digital unit, which includes 24 websites and nine mobile sites.
Previously, Welker spent more than eight years at Hearst’s CosmoGIRL! magazine, where she was the founding publisher in 1999. In 2004, she was named vice president. Since its launch, CosmoGIRL! has received many awards including Adweek’s 2003 Magazine “Hot List”, Ad Age’s 2003 “A List” and winner of AWNY’s “Good” Award for the magazine’s Born To Lead campaign for three consecutive years.
A graduate of Marymount College in Tarrytown, NY, Welker currently serves as Marymount Annual Fund Chair. She is currently president of New York Women in Communications (NYWICI). Some of Welker’s other affiliations include being a member of the Cosmetic Executive Women’s Association, Advertising Women of New York and she is actively involved in the Fragrance Foundation’s Career Day. Welker also participates annually with P.E.N.C.I.L. (Public Education Needs Civic Involvement in Learning) in the Principal For A Day Program.
Lisa Cochrane, Senior Vice President, Marketing, Allstate Insurance Company
As SVP of Marketing at Allstate Corporation, the largest publicly-held insurer in the United States, Lisa Cochrane leads marketing and consumer communications for all business units of Allstate, including brand standards and guidelines, planning, advertising, direct marketing and interactive communications, media, promotions, sponsorships, consumer public relations, collateral and creative services.
Under Lisa’s leadership, Allstate’s advertising campaigns have won numerous awards, most notably six Cannes Lions, 16 Effie awards (including the 2011 Gold for Allstate’s “Our Stand” campaign and the 2012 Gold for the Mayhem campaign), 16 national ADDY awards (including 2011 Best of Show and People’s Choice, and 2012 Gold for Mayhem), the ANA Multicultural Excellence Award for the LGBT category, GLAAD awards for LGBT marketing, and the AAF Pioneer of Diversity Award.
In 2013, Lisa was named one of Cynopsis Media’s “Most Intriguing People,” Advertising Women of New York honored Lisa with the “Game Changer Award,” and the Chicago Advertising Federation named Allstate “Client of the Year.” In 2012, Business Insider designated Lisa one of the 29 Most Influential CMOs in the World and in 2011, she was named U.S. Advertising Person of the Year by the New York Ad Club. Lisa was also recognized by Working Mother Magazine and Advertising Women of New York as 2010 Working Mother of the Year. In 2009, Lisa was awarded Allstate’s inaugural Diversity Leadership Award. Lisa was named Ad Woman of the Year by the Chicago Advertising Federation in 2008. She was named NASCAR’s Marketer of the Year in 2006.
Lisa Shalett, Partner, Global Head of Brand Marketing and Digital Strategy, Goldman Sachs
Lisa Shalett is a Partner at Goldman Sachs and the Global Head of Brand Marketing and Digital Strategy, a role she was asked to assume in April 2010 amidst reputational challenges facing Wall Street during the financial crisis.
In her current role, Lisa has led the strategic development of the firm’s first corporate image advertising campaign, Progress is Everyone’s Business, which was launched in September 2010 and has been recognized with 29 awards. She is driving the firm’s digital strategy, including the launch of the firm’s presence on social media platforms, the redesign of gs.com, and collaboration around the creation of content, to enable Goldman Sachs to improve transparency and communications with external stakeholders. The team she leads is responsible for the firm’s Annual Report, proprietary brand and reputation research, sponsorships, and marketing for the firm’s global recruitment efforts and signature philanthropic programs, 10,000 Women, 10,000 Small Businesses, and Goldman Sachs Gives.
Lisa is a co-chair of The Digital Collective in NY, a member of the Financial Communications Society’s Marketing Leadership Roundtable and the Steering Committee of the Women in Media Mentoring Initiative, a W.O.M.E.N. in America mentor, and has been a participant at the Fortune Most Powerful Women Summit. Both inside and outside Goldman Sachs, Lisa is committed to leadership development, diversity, and mentoring.
Madeleine Grandbois, Creative Director, Zambezi
Maddie is the Creative Director at Venice, CA-based creative shop, Zambezi, bringing one of the most discerning creative eyes and strongest work ethics of anyone in the business.
She first developed her art directing skills working in-house at Target Corp. She then moved to Peterson Milla Hooks in Minneapolis where she continued to work on the brand, developing a series of memorable print, TV, digital, in-store and POS campaigns.
At Zambezi, she creatively oversees work on campaigns for Champs Sports and popchips, as well as a variety of emerging and alcoholic beverage brands for Coca-Cola and Heineken. With her French Bulldog (Goldie Hawn) in tow, Maddie's genuine and approachable nature have seen her take on a natural leadership and mentor role, becoming an indispensable figure within the agency.
Mary Hall, Digital & Social Media Marketing, IBM
Mary Hall is an expert in Digital & Social Media Marketing. Ms. Hall has 20 years + of experience in the high-tech industry with emphasis in marketing, Internet promotions, product development and communications.
As a marketing manager for technology products, Ms. Hall is at the forefront of Web technologies and social networking sites.Mary has won many awards for e-marketing and her work marketing software and Internet technology. She also blogs for The Huffington Post.
Michal Pasternak, Chief Experience Officer, Huge
Michal oversees one of the world's largest and most talented UX teams. She has driven the creation of user-friendly experiences on many of the agency's most prominent e-commerce and media engagements. Michal joined Huge in 2004 as one of its first interaction designers and has been instrumental in growing the company's User Experience and Strategy practices. She also helped develop Huge School, a discipline-specific, paid apprenticeship program designed to give talented individuals the skills required to be successful in a career at Huge. Previously, Michal worked at IDEO and Applied Materials, where she designed user-centered products in the physical world. Michal earned an MS and BS in Mechanical Engineering from Stanford University.
Michelle Naden, Director of Strategic Initiatives, AvatarLabs
As Director of Strategic Initiatives, Michelle heads AvatarLabs’ new business development and marketing efforts. With over 15 years of experience in film, entertainment and brand marketing, she most recently served as Account Director, Interactive Marketing, with LA-based Crew Creative, where she was brought on as a key member of the account team on a multi-year contract with Discovery Networks.
Monique Nelson, CEO, UniWorld Group
Nationally renowned brand marketer Monique L. Nelson specializes in leading multimillion-dollar, globally integrated programs that drive sales, brand awareness and competitive advantage. Ms. Nelson has over 15 years of marketing experience in entertainment, lifestyle and youth marketing, new brand strategies, consumer insights and global brand management. As the new Chairman and CEO of UniWorld Group, Inc., the longest-standing multicultural advertising agency in the U.S., Ms. Nelson brings strategic, coherent brand positioning through media, interactive and promotional inclusion across the marketing mix to such UniWorld Group clients as Ford Motor Company, Amtrak, Marriott International, The Home Depot and the U.S. Marines. She oversees all day-to-day operations for this award-winning agency, managing each aspect of project development, including new business, budget creation, program execution, approval of work and manpower hours.
Since taking the helm of UniWorld Group in May 2012, Ms. Nelson and her team have developed notable campaigns that show the wide range of the agency’s expertise, and its ability to connect its clients with the growing and diverse cultures of today’s marketplace. In the same year, UniWorld received its first-ever GLAAD Amplifier Award nomination, with the agency’s “Be You, With Us” campaign for Marriott. GLAAD is an organization that elevates and promotes individuals and projects in the advertising and public relations industries for groundbreaking representations of the LGBT community. At the same time, UniWorld Group launched a new advertising and marketing campaign for the U.S. Marines, themed “Fighting with Purpose.”
Ms. Nelson currently sits on the New York Advisory Board for The Posse Foundation, of which she is an alumna as a Posse Scholar. She also volunteers with the Sequoia Women’s Center and Brooklyn Battered Women’s Shelter, supporting women in distress and enabling them to become whole and productive citizens.
Pam Hamlin, President, Arnold Worldwide, Boston
Pam is President of our headquarters office in Boston. She has spent her 20 plus year career as a marketer, building brands in almost every category, from beverages and computers to cruises and mutual funds. Named President in 2006, she previously served as Managing Partner, Director of Account Management and oversaw our Fidelity, Royal Caribbean, Gillette and Ocean Spray accounts. Pam joined Arnold from Leonard/Monahan, where she was a partner and Director of Client Services responsible for strategic leadership of the agency’s accounts and for driving new business efforts. She is a graduate of the Boston College Caroll School of Management and was identified by the Boston Business Journal as one of the “40 under 40” top business leaders in 2003. In 2008, Pam was named one of Ad Age’s “Women to Watch.”
Pauline Ores, Principal, SocialEdge, Business Platforms, Infosys Limited
Rebecca Lieb, Analyst, Altimeter Group
Rebecca Lieb is an analyst at Altimeter Group covering digital advertising and media, encompassing brands, publishers, agencies, and technology vendors. In addition to her background as a marketing executive at major media companies, she was VP and Editor-in-Chief of the ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch. She’s written two books on digital marketing: The Truth About Search Engine Optimization and Content Marketing.
Sarah Montague, SVP/ General Manager, Organic, San Francisco
In her position, Montague oversees Organic staff and accounts based out of the San Francisco office including: Nike, Quaker and Nature's Way. Prior to Organic, Montague worked as SVP, Director of Client Services, Digitas, where she was the relationship lead for the agency's eBay and Kaiser Permanente accounts. Montague opened Digitas' San Francisco office in 2012 and quickly grew the staff and client roster, leading the winning pitch team for eBay and securing the office's second digital AOR assignment, Taco Bell. Prior to Digitas, Montague worked to expand Draft FCB’s CRM practice as SVP, Group Management Director for the agency’s Volkswagen of America account. Before that, she was Director of Client Services at TargetCom, a direct response agency in the MDC Partners family, working on clients including Best Buy, Discover Network, and the Kellogg School of Management. Earlier in her career Montague was client-side working in the Marketing Communications team at Cable & Wireless, launching their first mobile data service.
Stacy Janicki, Director of Account Management, Senior Partner, Carmichael Lynch
Stacy Janicki leads Carmichael Lynch’s account management department, which delivers strategic leadership to clients and oversees collaborative efforts within the agency. With more than 15 years in the advertising industry, her work experience spans many business categories, including retail, consumer packaged goods, outdoor recreation, telecommunications, and healthcare. Prior to Carmichael Lynch, Stacy also held leadership positions at Colle+McVoy, Martin Williams and Campbell Mithun, where she worked on clients such as Caribou Coffee, ESPN, Old Navy, General Mills, Anheuser-Busch, Microsoft, 3M, and Verizon Cellular. Stacy has contributed to work heralded by the O'Toole Awards, PRSA, the Webby Awards, the One Show and the Effie Awards. Stacy received a B.A. in Communications from the University of Notre Dame, where she was a scholarship member of the nationally ranked women’s basketball team. She also currently serves as the co-chair of the Twin Cities 4A’s board.
Shenan Reed, CMO | Founder, Morpheus Media, a CREATETHE GROUP Company
Ms. Reed’s visionary concept for Morpheus – to guide clients into the “new world” of digital media - has been realized with dazzling results. More than a decade after its birth, Morpheus boasts a roster of household – name clients, including The New York Times, A&E Television Networks, Vimeo, Mont Blanc and a host of others.
A highly respected thought leader in the digital space, Ms. Reed’s acumen spans the entire spectrum of Internet marketing: Digital Strategy, Online Media Placement, Search Engine Marketing, Search Engine Optimization, Social Media Strategies, Creative Consulting, and E-Commerce/eCRM Consulting.
Ms. Reed’s insights have been sought and cited in a host of national publications, including The New York Times, The Wall Street Journal and Women’s Wear Daily. Deep understanding of analytics and online media management mandated her inclusion on the DoubleClick Client Advisory Board and Google Zeitgeist Summit.
Sue R.E. Geramian, SVP Global Brand Communications, MRM Worldwide
As head of the global brand communications team and “global brand steward” for MRM, Sue is responsible for managing internal and external communications worldwide, from key account information to employee interchange to driving strategies aimed to make MRM a Great Place to Work®. Sue is a highly skilled communications executive with particular expertise in building global brand reputations; marketing communications; digital initiatives; lifestyle, business, trade and consumer press; internal communications; social responsibility and nonprofit programs; and special events. Sue joined MRM from the Direct Marketing Association where she was SVP, Chief Communications Officer.
Sue is an active member of Advertising Women of New York (AWNY), Women in Communications and the Business Marketing Association. She serves as co-chair of AWNY’s public relations committee and has lectured at Columbia University and New York University. Currently, she serves on the media advisory board for SKIP of New York, dedicated to helping families of chronically ill children. In 2007, Sue was honored as a Working Mother of the Year by AWNY and Working Mother magazine.
Trish Chuipek, President Midwest & Cross-Cultural, OMD
Trish Chuipek is a dynamic marketing and advertising executive who excels in driving client business growth. She is accomplished at leading integrated teams within global, matrixed organizations, developing innovative brand and business building solutions, and delivering marketing ROI through advanced analytics. She is an exceptional strategist with the ability to deliver on marketing requirements.
Trish began at OMD in 2010 and is President of the Chicago and Atlanta offices. She provides strategic oversight for all clients including: Walgreens, State Farm, H&R Block, Bel Brands, and Nordstrom. She also leads the OMD Multicultural team which is a 'sharp edge of expertise' working side-by-side in an integrated fashion with the client planning teams in order to deliver a Total Market Approach to media.
Trish’s background spans a number of disciplines including Media, Direct Response Marketing, Digital, Retail Brand Marketing, and Brand Management. Before joining OMD, she was the Managing Director at OgilvyOne Chicago, Ogilvy’s Direct and Digital group, where they evolved the Performance Marketing Practice using advanced analytics, modeling and good, old-fashioned, marketing know-how to deliver for clients, including Zurich Financial, Allstate, the American Medical Association and CDW.
Wendi Sturgis, Executive Vice President of Sales & Services, Yext
Wendi serves as Yext's EVP of Sales and Services. Since joining Yext, Wendi has shepherded Yext’s enterprise business from zero to 80 plus Fortune 100 clients in less than two years. Prior to Yext, she was VP of Account Management at Yahoo!, responsible for their 600-person North American region team and all display and video account management and all search revenue in North America. Upon joining Yahoo via the Right Media acquisition, Wendi ran the largest strategic partnership group that included search affiliates, media and entertainment and toolbar partners. Wendi has also held executive leadership roles at Oracle, Gartner and Scient. Wendi started her career at Price Waterhouse, where she learned how to code and ultimately ran large systems integration projects for a variety of media and entertainment clients. She has a B.S. in Industrial Management from the Georgia Institute of Technology and currently is a member of the Georgia Tech Presidential Advisory Board.
Wendi is a on the New York and National Boards of the Step Up Women’s Network and the Taproot Foundation.