OMMA Behavioral


	Untitled Document Overview The Heat is On It is time to turn up the heat on behavioral targeting. Are these still-young marketing techniques ready to answer the increased demands for performance from publishers and agencies and at the same time satisfy regulatory scrutiny? The Google/DoubleClick merger, new and controversial ad models from Facebook and MySpace, and FTC hearings have pulled BT out of the niches and into more public notice. At the same time publishers need to maximize and monetize their own audiences and inventory more efficiently if an increasingly free online content model is to survive. Can BT give them what they need? And for media buyers, advanced targeting techniques may be the only hope for touching the elusive consumer in an age of fragmented media. But is BT ready to deliver the audience scale across the range of product categories that marketers need? Behavioral Targeting may well suffer from its own success. In order to be more than a niche discipline it needs scale and ultimately must move across platforms, to merge online profiles with media sharing, social networking, TV and mobile media usage. But such ambition and reach attracts consumer worry and regulatory attention to a technology that has not settled on standards of privacy, methodologies or segmentation. The panels at OMMA Behavioral are designed to turn up the heat on the BT value chain. How will a young and increasingly controversial technology serve advertisers, publishers, watchdogs and consumers all at once. Testimonials With over 300 attendees, I applaud MediaPost’s thought leadership for being the first to recognize the need for a behavioral targeting conference. I am looking forward to the next one!” Marla Schimke Vice President of Marketing Revenue Science ********************** “To the MediaPost team, thanks again for hosting a great Behavioral Marketing event. I would be hard pressed to think of another venue where we connected with so many potential partners in such a short amount of time. Hope this becomes a regular show on your annual calendar. Great job!” Zachary Britton CEO Front Porch, Inc. ******************** "The OMMA Behavioral Marketing Conference delivered quality content on a timely subject. The speakers were opinionated and well-informed. We look forward to discussing the evolution of BT at future events." Brian Lesser Director of Product Marketing 24/7 Real Media ******************** “Your one day event was filled with excellent guest speakers who provided valuable information and opinions within an enjoyable environment which allowed for unlimited professional networking. Congratulations to your entire staff.” Gerry Goldberg Partner Travel Amaura Corp. ******************** “An excellent job on this conference. Steve Smith was right on target and I applaud all the content planning and hard work that went into the forum. Please continue to do this show. It is well worth the effort!” Kristina Joukhadar Managing Editor Circulation Management magazine ******************** “This event was proof (if any needed) that Behavioral Targeting has moved into the mainstream. An insightful and informative conference that covered all the bases.” David McMurtrie Optimization Sales Director International DoubleClick ******************** “I always find the events that MediaPost puts on to be relevant and a great place to meet new people.” Ephraim Diament Director of Sales & Marketing MoPhap ********************** “The forum was a brilliant overview of what is working and what is still problematic in BT. Passionate and engaged experts both on the platform and on the floor. And a nice lunch (thanks to Zachary Britton, and the Front Porch folks). Lots of people stayed for the afternoon sessions - a nice compliment.” Michael Pollock President Pollock Spark, Founder of The Cyrano Project ©2008 MediaPost Communications.