Craig Lister

RAPP LA VP, Solutions Lead

Meet Craig at:

Panel: CRM, Retargeting And The Next Wave of Customer Dialogue
Date/Time: 3:15 PM

As offline data merge with online data, companies are realizing new opportunities for cultivating real conversations with their customers across channels. At the input level, from loyalty programs to deeper profiling, brands can find new ways to know their customers better and model their future behaviors more accurately. But the outputs are changing as well. With social platforms and mobile devices, companies can find ways to bring real utility to their users that go far beyond the tried and true email blasts, special offers and banner retargeting. The old adage still applies: your current customer is also your best future customer. But how are marketers leveraging the newest tools of data collection and interactive communication to craft real conversations with their loyal base?

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