Jennifer BiggerstaffPlacements Media VP Media
Jennifer Biggerstaff joined Placements as VP Media in May 2012. She brings with her 7 years of direct digital experience in developing and executing full digital marketing campaigns. Prior to Placements, Jennifer served as VP Digital, West Coast at Integrated Media Solutions, where she was in charge of developing full digital strategies comprised of SEM, SEO, Acquistion Email, Prospect Cultivation Email, CRM Email, Co-registration, and Social Media programs while overseeing the client services team. At Placements, Jennifer leads the overall digital media practice including SEM, SEO, Facebook paid media, display, email and overall analytics.
Meet Jennifer at:
Panel: Big Data, Little Banners -- Does Data Actually Move The Needle?
Date/Time: 9:45 AM
Big data comes with big promises – to find new audiences, inform creative, drive media buying efficiencies, find core constituencies. But what has it done for us lately? We start OMMA Data and Targeting with a gut check of how these two concepts really are coming together to improve campaign effectiveness and efficiency. Our agency panel of buyers and planners identifies where and whether these intricate new layers of data (and which ones) are working. How are they determining which data is most important to the goals of specific campaigns and also ensuring its quality? How is data becoming part of the optimization process? And in the end, is the cost/benefit of this more complex and costly economy proving its worth?← Back to speaker list